A data profile of the people who buy, follow and care about Blossom in Germany — modelled from more than twelve digital signal sources. Blossom has an estimated audience of 667,003 people in Germany.
The average Blossom fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TK Maxx, Ronaldinho, James Franco, with strongest over-indexing on TK Maxx (2.98× the country average).
Demographically, the Blossom audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Blossom fan in Germany is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Blossom profile in Germany.
74.7% are female, 25.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 39.7 |
| Estimated audience size | 667,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Blossom audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 10.1% |
| Mexico | 6.2% |
Where the Blossom audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.33× | |
| 02 | Hessen | ~60K | 1.22× | |
| 03 | Brandenburg | ~20K | 1.07× | |
| 04 | Bayern | ~100K | 1.05× | |
| 05 | Hamburg | ~20K | 1.05× | |
| 06 | Bremen | ~6K | 1.01× | |
| 07 | Sachsen-Anhalt | ~20K | 0.99× | |
| 08 | Baden-Württemberg | ~90K | 0.97× | |
| 09 | Sachsen | ~30K | 0.97× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 11 | Rheinland-Pfalz | ~30K | 0.95× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Niedersachsen | ~60K | 0.91× | |
| 14 | Schleswig-Holstein | ~20K | 0.91× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.89× | |
| 16 | Saarland | ~7K | 0.87× |
The strongest cross-interests of the Blossom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronaldinho | Sports | 10.95× | ||
| 02 | James Franco | Movies & TV | 10.95× | ||
| 03 | Shah Rukh Khan | Movies & TV | 10.95× | ||
| 04 | Ric Flair | Sports | 10.95× | ||
| 05 | Christopher Walken | Movies & TV | 10.95× | ||
| 06 | Chennai | Travel & Leisure | 10.95× | ||
| 07 | India national cricket team | Sports | 7.20× | ||
| 08 | Mel Gibson | Movies & TV | 5.05× | ||
| 09 | Emily Blunt | Movies & TV | 4.97× | ||
| 10 | Floristry | Home & Garden | 4.70× | ||
| 11 | TK Maxx | Shopping | 2.98× | ||
| 12 | Ryanair | Travel & Leisure | 2.29× | ||
| 13 | RTL Television | Movies & TV | 2.20× | ||
| 14 | Flower | Home & Garden | 2.00× | ||
| 15 | Müller (company) | Food & Beverages | 1.85× | ||
| 16 | Kitchen | Home & Garden | 1.78× | ||
| 17 | Tagesschau | Movies & TV | 1.73× | ||
| 18 | Netto Marken-Discount | Shopping | 1.73× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Nature | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.82× | |
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.75× | |
| Sports Activity | POWER | 0.76× |
Blossom has an estimated audience of 667,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
74.7% of Blossom fans are female, 25.3% are male, with an average age of 39.7 years.
Blossom fans show strongest brand affinity for TK Maxx (2.98×), Ronaldinho (10.95×), and James Franco (10.95×) over the country average.
Blossom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Blossom itself, the audience over-indexes on Ronaldinho (10.95×), James Franco (10.95×), Tagesschau (1.73×), and Ryanair (2.29×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Blossom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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