Board of directors Audience in Germany
Board of directors has an estimated audience of 464,731 people in Germany. 57.4% are female, 42.6% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Window blind, Western Union, Markus Lanz, Kitchen garden, Karlsruher SC.
The average Board of directors fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Window blind, Western Union, Markus Lanz, with strongest over-indexing on Window blind (13.35× the country average). Demographically, the Board of directors audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Board of directors fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 464,731 |
Audience persona
The typical Board of directors fan in Germany is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,145 | 1.08× |
| Bayern | 94,094 | 1.26× |
| Hessen | 77,029 | 2.18× |
| Baden-Württemberg | 69,416 | 1.09× |
| Berlin | 36,260 | 1.75× |
| Niedersachsen | 30,108 | 0.67× |
| Rheinland-Pfalz | 18,840 | 0.81× |
| Hamburg | 16,297 | 1.55× |
| Sachsen | 13,343 | 0.59× |
| Schleswig-Holstein | 11,257 | 0.67× |
| Brandenburg | 7,640 | 0.53× |
| Thüringen | 7,073 | 0.6× |
| Bremen | 5,501 | 1.38× |
| Sachsen-Anhalt | 5,495 | 0.46× |
| Mecklenburg-Vorpommern | 4,833 | 0.54× |
| Saarland | 4,805 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 13.35× | Home & Garden |
| Western Union | 6.8× | Business & Career |
| Markus Lanz | 5.71× | Movies & TV |
| Kitchen garden | 22.14× | Home & Garden |
| Karlsruher SC | 13.31× | Sports |
| Group buying | 12.39× | Shopping |
| Storm of Love | 5.59× | Movies & TV |
| Alphaville (band) | 13.08× | Music & Radio |
| Real property | 5.56× | Home & Garden |
| Lada Niva | 20.14× | Cars & Mobility |
| Candy Crush Soda Saga | 16.65× | Games |
| Reinhard Mey | 6.33× | Music & Radio |
| Shellac | 6.19× | Beauty & Wellness |
| Boss Hoss Cycles | 20× | Cars & Mobility |
| Kris Kristofferson | 15.33× | Music & Radio |
| Apartment hotel | 5.67× | Travel & Leisure |
| Cervical vertebrae | 20× | Health |
| Petroleum industry | 9.47× | Business & Career |
| Public library | 8.01× | Literature |
| Solar lamp | 11.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.7 |
| Indulgence | JOY | 1.36 |
| Price Sensitivity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.3 |
| Pet Ownership | JOY | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| India | 4.1% |
| United Kingdom | 3.9% |
See Board of directors audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Board of directors have in Germany?
Board of directors has an estimated audience of 464,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Board of directors fans?
57.4% of Board of directors fans are female, 42.6% are male, with an average age of 40.1 years.
Which brands do Board of directors fans like most?
Board of directors fans show strongest brand affinity for Window blind (13.35×), Western Union (6.8×), and Markus Lanz (5.71×) over the country average.
Where do Board of directors fans live in Germany?
Board of directors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,145), Bayern (reach 94,094), and Hessen (reach 77,029). These three regions account for the largest share of the active audience.
What other brands do Board of directors fans also like?
Beyond Board of directors itself, the audience over-indexes on Western Union (6.8×), Markus Lanz (5.71×), Kitchen garden (22.14×), and Karlsruher SC (13.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Board of directors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.