Correctiv Audience in Germany
Correctiv has an estimated audience of 392,808 people in Germany. 57.4% are female, 42.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Der Tagesspiegel, Sam Neill, Reinhard Mey, Western Union.
The average Correctiv fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Der Tagesspiegel, Sam Neill, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Correctiv audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Charity
Demographics of Correctiv fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.4 |
| Estimated audience size | 392,808 |
Audience persona
The typical Correctiv fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,172 | 1.06× |
| Bayern | 56,659 | 0.9× |
| Baden-Württemberg | 51,305 | 0.96× |
| Niedersachsen | 32,475 | 0.85× |
| Berlin | 28,779 | 1.64× |
| Hessen | 27,670 | 0.92× |
| Sachsen | 23,351 | 1.21× |
| Rheinland-Pfalz | 15,812 | 0.8× |
| Brandenburg | 13,370 | 1.1× |
| Schleswig-Holstein | 12,526 | 0.89× |
| Thüringen | 10,260 | 1.03× |
| Hamburg | 9,686 | 1.09× |
| Sachsen-Anhalt | 9,496 | 0.93× |
| Mecklenburg-Vorpommern | 6,224 | 0.83× |
| Saarland | 3,616 | 0.75× |
| Bremen | 3,496 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Der Tagesspiegel | 5.15× | News |
| Sam Neill | 14.22× | Movies & TV |
| Reinhard Mey | 7.37× | Music & Radio |
| Western Union | 5.36× | Business & Career |
| German television comedy | 6.69× | Movies & TV |
| Che Guevara | 10.61× | Politics & Society |
| Real property | 4.98× | Home & Garden |
| Borussia Dortmund | 1.57× | Sports |
| Focus | 3.74× | News |
| Markus Lanz | 3.58× | Movies & TV |
| Heath Ledger | 7.71× | Movies & TV |
| Spiegel Online | 2.11× | News |
| Pets | 1.73× | Pets & Animals |
| Tagesschau | 1.79× | Movies & TV |
| taz. die tageszeitung | 12.24× | News |
| Bored Panda | 9.52× | Internet & Social Media |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Eintracht Frankfurt | 2.16× | Sports |
| Automobiles | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Community Orientation | OPEN | 1.39 |
| Need for Security | CONSERVATISM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.6% |
| Austria | 2.7% |
| Switzerland | 2.5% |
See Correctiv audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does Correctiv have in Germany?
Correctiv has an estimated audience of 392,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Correctiv fans?
57.4% of Correctiv fans are female, 42.6% are male, with an average age of 40.4 years.
Which brands do Correctiv fans like most?
Correctiv fans show strongest brand affinity for Satire (8.81×), Der Tagesspiegel (5.15×), and Sam Neill (14.22×) over the country average.
Where do Correctiv fans live in Germany?
Correctiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,172), Bayern (reach 56,659), and Baden-Württemberg (reach 51,305). These three regions account for the largest share of the active audience.
What other brands do Correctiv fans also like?
Beyond Correctiv itself, the audience over-indexes on Der Tagesspiegel (5.15×), Sam Neill (14.22×), Reinhard Mey (7.37×), and Western Union (5.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Correctiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.