Rascasse Audience Intelligence

Dagi Bee Audience in Germany

A data profile of the people who buy, follow and care about Dagi Bee in Germany — modelled from more than twelve digital signal sources. Dagi Bee has an estimated audience of 160,873 people in Germany.

The average Dagi Bee fan in Germany is 21.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Florian Silbereisen, Frauentausch, Katja Krasavice, with strongest over-indexing on Florian Silbereisen (20.77× the country average).

Demographically, the Dagi Bee audience skews more female with an average age of 21.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dagi Bee fan in Germany is more female, around 21.7 years old, with strong Extroversion tendencies and a notable affinity for Florian Silbereisen.

Category: Beauty & Wellness · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Dagi Bee profile in Germany.

Audience size
161K
in Germany
Gender
79.3%♀
20.7% male
Age
21.7
average years
Country rank
#25967
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dagi Bee fans

79.3% are female, 20.7% are male, average age 21.7.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Dagi Bee audience in Germany
MetricValue
Female79.3%
Male20.7%
Average age21.7
Estimated audience size160,873
Fig. 03

Age distribution

Ø 21.7
average years
Age distribution of the Dagi Bee audience in Germany
Age bracketShare%
16-1985%
20-299%
30-392%
40-493%
50+1%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Dagi Bee audience comes from Germany.

Worldwide audience distribution share by country for Dagi Bee
CountryShare
Germany81.9%
Austria5.2%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dagi Bee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dagi Bee fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~40K1.25×
02Baden-Württemberg~20K1.13×
03Niedersachsen~20K1.13×
04Hamburg~4K1.12×
05Schleswig-Holstein~6K1.07×
06Rheinland-Pfalz~8K1.02×
07Bayern~30K1.00×
08Bremen~1K1.00×
09Hessen~10K0.98×
10Sachsen~8K0.98×
11Brandenburg~5K0.96×
12Berlin~7K0.95×
13Mecklenburg-Vorpommern~3K0.94×
14Thüringen~4K0.92×
15Saarland~2K0.92×
16Sachsen-Anhalt~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Dagi Bee, Germany
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dagi Bee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dagi Bee audience
#·InterestCategoryAffinity×
01FrauentauschMovies & TV42.12×
02Bibis Beauty PalaceBeauty & Wellness31.82×
03Pamela ReifFashion & Accessoires26.34×
04Julien BamInternet & Social Media26.00×
05Florian SilbereisenMusic & Radio20.77×
06Simon DesueTechnology & Electronics20.37×
07Katja KrasaviceMusic & Radio19.99×
08Caro DaurFashion & Accessoires18.10×
09LoanBusiness & Career12.11×
10Palma, MajorcaTravel & Leisure12.07×
11Melissa NaschenwengMusic & Radio10.81×
12Shirin DavidBeauty & Wellness10.72×
13Andreas GabalierMusic & Radio9.86×
14Credit (finance)Business & Career9.65×
15BeePets & Animals9.32×
16Vanessa MaiMusic & Radio7.53×
17Helene FischerMusic & Radio6.71×
18Nina ChubaMusic & Radio6.51×
19Bundesagentur für ArbeitPolitics & Society5.53×
20Schlager musicMusic & Radio4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dagi Bee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dagi Bee audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.20×
Pet OwnershipJOY2.13×
IndividualismJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dagi Bee audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.42×
Need for SecurityCONSERVATISM0.53×
Urban LifestyleOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dagi Bee have in Germany?

Dagi Bee has an estimated audience of 160,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dagi Bee fans?

79.3% of Dagi Bee fans are female, 20.7% are male, with an average age of 21.7 years.

03

Which brands do Dagi Bee fans like most?

Dagi Bee fans show strongest brand affinity for Florian Silbereisen (20.77×), Frauentausch (42.12×), and Katja Krasavice (19.99×) over the country average.

04

Where do Dagi Bee fans live in Germany?

Dagi Bee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dagi Bee fans also like?

Beyond Dagi Bee itself, the audience over-indexes on Frauentausch (42.12×), Katja Krasavice (19.99×), Helene Fischer (6.71×), and Pamela Reif (26.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dagi Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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