Darknet Audience in Germany
Darknet has an estimated audience of 390,273 people in Germany. 32.8% are female, 67.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Business English, Eden Lake, Cocktail, Unique Gifts.
The average Darknet fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Business English, Eden Lake, with strongest over-indexing on CAC 40 (3.11× the country average). Demographically, the Darknet audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Video game
Demographics of Darknet fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 38.5 |
| Estimated audience size | 390,273 |
Audience persona
The typical Darknet fan in Germany is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,940 | 1.11× |
| Bayern | 54,106 | 0.86× |
| Baden-Württemberg | 51,385 | 0.96× |
| Niedersachsen | 42,210 | 1.11× |
| Hessen | 31,795 | 1.07× |
| Rheinland-Pfalz | 19,854 | 1.02× |
| Sachsen | 19,812 | 1.04× |
| Berlin | 14,656 | 0.84× |
| Schleswig-Holstein | 13,338 | 0.95× |
| Brandenburg | 12,338 | 1.02× |
| Thüringen | 10,790 | 1.08× |
| Sachsen-Anhalt | 10,202 | 1.01× |
| Hamburg | 8,093 | 0.92× |
| Mecklenburg-Vorpommern | 7,165 | 0.96× |
| Saarland | 5,181 | 1.08× |
| Bremen | 3,213 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.11× | Business & Career |
| Business English | 5.53× | Business & Career |
| Eden Lake | 7.36× | Movies & TV |
| Cocktail | 1.57× | Food & Beverages |
| Unique Gifts | 1.76× | Shopping |
| Haberler | 1.66× | News |
| Gil Ofarim | 1.61× | Music & Radio |
| Progressive rock | 1.96× | Music & Radio |
| Atkins diet | 7.06× | Health |
| Lev Yashin | 12.3× | Sports |
| Ma Mère | 13.02× | Movies & TV |
| Christmas Gift | 1.96× | Kids & Family |
| Noodle (Gorillaz) | 3.46× | Music & Radio |
| Hypertext | 3.14× | Technology & Electronics |
| Ellmau | 9.81× | Travel & Leisure |
| Stradivarius | 1.63× | Shopping |
| Birthday Gifts | 1.68× | Kids & Family |
| Grinch | 1.79× | Movies & TV |
| Jesse Plemons | 2.32× | Movies & TV |
| Cosenza Calcio | 11.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.42 |
| Risk Appetite | THRILL | 2.56 |
| Need for Security | CONSERVATISM | 2.38 |
| Career Orientation | POWER | 1.75 |
| Sustainability | BALANCE | 1.61 |
| Social Media Usage | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.2% |
| France | 10.7% |
| Poland | 9.3% |
See Darknet audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Darknet have in Germany?
Darknet has an estimated audience of 390,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Darknet fans?
32.8% of Darknet fans are female, 67.2% are male, with an average age of 38.5 years.
Which brands do Darknet fans like most?
Darknet fans show strongest brand affinity for CAC 40 (3.11×), Business English (5.53×), and Eden Lake (7.36×) over the country average.
Where do Darknet fans live in Germany?
Darknet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,940), Bayern (reach 54,106), and Baden-Württemberg (reach 51,385). These three regions account for the largest share of the active audience.
What other brands do Darknet fans also like?
Beyond Darknet itself, the audience over-indexes on Business English (5.53×), Eden Lake (7.36×), Cocktail (1.57×), and Unique Gifts (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Darknet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.