DASDING Audience in Germany
DASDING has an estimated audience of 227,942 people in Germany. 54.1% are female, 45.9% are male, average age 30.0. Top regions: Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities: Dog breed, Home construction, Progressive rock, Israel, Home Office.
The average DASDING fan in Germany is 30.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (2.5× the country average). Demographically, the DASDING audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of DASDING fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 30.0 |
| Estimated audience size | 227,942 |
Audience persona
The typical DASDING fan in Germany is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 170,957 | 6.68× |
| Rheinland-Pfalz | 41,009 | 3.59× |
| Bayern | 31,503 | 0.86× |
| Nordrhein-Westfalen | 24,986 | 0.5× |
| Hessen | 17,901 | 1.03× |
| Niedersachsen | 9,996 | 0.45× |
| Berlin | 3,288 | 0.32× |
| Sachsen | 2,054 | 0.18× |
| Schleswig-Holstein | 1,897 | 0.23× |
| Hamburg | 1,728 | 0.34× |
| Thüringen | 1,712 | 0.29× |
| Sachsen-Anhalt | 1,577 | 0.27× |
| Saarland | 1,542 | 0.55× |
| Brandenburg | 1,471 | 0.21× |
| Mecklenburg-Vorpommern | 1,218 | 0.28× |
| Bremen | 421 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.5× | Pets & Animals |
| Home construction | 1.66× | Home & Garden |
| Progressive rock | 2.48× | Music & Radio |
| Israel | 2.97× | Travel & Leisure |
| Home Office | 1.71× | Business & Career |
| KLIX (AM) | 3.52× | Music & Radio |
| Oliver Kahn | 4.84× | Sports |
| Magazine (band) | 4.74× | Music & Radio |
| Stradivarius | 1.53× | Shopping |
| N'Golo Kanté | 5.05× | Sports |
| myDealZ | 2.48× | Shopping |
| Home Delivery | 2.33× | Food & Beverages |
| Bully (2011 film) | 5.05× | Movies & TV |
| Google Analytics | 1.86× | Internet & Social Media |
| Picnic | 2.28× | Kids & Family |
| Corona (band) | 1.51× | Music & Radio |
| Celtic mythology | 3.21× | Arts & Culture |
| Emperor Entertainment Group | 2.23× | Business & Career |
| Information sensitivity | 3.07× | Technology & Electronics |
| Carrie (novel) | 3.2× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.19 |
| Pet Ownership | JOY | 1.17 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| United States | 2.3% |
| Austria | 1.4% |
See DASDING audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does DASDING have in Germany?
DASDING has an estimated audience of 227,942 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of DASDING fans?
54.1% of DASDING fans are female, 45.9% are male, with an average age of 30.0 years.
Which brands do DASDING fans like most?
DASDING fans show strongest brand affinity for Dog breed (2.5×), Home construction (1.66×), and Progressive rock (2.48×) over the country average.
Where do DASDING fans live in Germany?
DASDING fans in Germany are most concentrated in Baden-Württemberg (reach 170,957), Rheinland-Pfalz (reach 41,009), and Bayern (reach 31,503). These three regions account for the largest share of the active audience.
What other brands do DASDING fans also like?
Beyond DASDING itself, the audience over-indexes on Home construction (1.66×), Progressive rock (2.48×), Israel (2.97×), and Home Office (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DASDING. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.