Dawn (newspaper) Audience in Germany
Dawn (newspaper) has an estimated audience of 382,456 people in Germany. 43.1% are female, 56.9% are male, average age 38.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Art exhibition, Strategy games, Iron Maiden, Skyscanner, Holstein Kiel.
The average Dawn (newspaper) fan in Germany is 38.9 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Art exhibition, Strategy games, Iron Maiden, with strongest over-indexing on Art exhibition (1.72× the country average). Demographically, the Dawn (newspaper) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Dawn (newspaper) fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 38.9 |
| Estimated audience size | 382,456 |
Audience persona
The typical Dawn (newspaper) fan in Germany is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 101,438 | 3.48× |
| Nordrhein-Westfalen | 93,938 | 1.12× |
| Bayern | 82,710 | 1.35× |
| Baden-Württemberg | 64,990 | 1.25× |
| Berlin | 37,187 | 2.17× |
| Niedersachsen | 16,943 | 0.46× |
| Brandenburg | 13,008 | 1.1× |
| Hamburg | 10,223 | 1.18× |
| Rheinland-Pfalz | 7,892 | 0.41× |
| Schleswig-Holstein | 7,162 | 0.52× |
| Sachsen-Anhalt | 5,540 | 0.56× |
| Sachsen | 5,432 | 0.29× |
| Thüringen | 4,564 | 0.47× |
| Bremen | 2,958 | 0.9× |
| Saarland | 2,368 | 0.5× |
| Mecklenburg-Vorpommern | 1,732 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 1.72× | Arts & Culture |
| Strategy games | 2.03× | Games |
| Iron Maiden | 2.92× | Music & Radio |
| Skyscanner | 1.55× | Travel & Leisure |
| Holstein Kiel | 1.95× | Sports |
| Thomann | 1.56× | Shopping |
| Snorkeling | 2.13× | Sports |
| Reinhard Mey | 1.75× | Music & Radio |
| Scorpions (band) | 1.77× | Music & Radio |
| Arnold Schwarzenegger | 1.81× | Movies & TV |
| Dropbox (service) | 1.58× | Technology & Electronics |
| Banksy | 1.72× | Arts & Culture |
| Muji | 2.42× | Home & Garden |
| Cricket World Cup | 3.2× | Sports |
| Bob Dylan | 1.69× | Music & Radio |
| AC/DC | 1.58× | Music & Radio |
| Gothic fashion | 1.51× | Fashion & Accessoires |
| Wacken Open Air | 1.67× | Music & Radio |
| Magic: The Gathering | 2× | Games |
| Magnesium | 1.78× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Pakistan | 10.9% |
| United Kingdom | 8.6% |
See Dawn (newspaper) audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Dawn (newspaper) have in Germany?
Dawn (newspaper) has an estimated audience of 382,456 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Dawn (newspaper) fans?
43.1% of Dawn (newspaper) fans are female, 56.9% are male, with an average age of 38.9 years.
Which brands do Dawn (newspaper) fans like most?
Dawn (newspaper) fans show strongest brand affinity for Art exhibition (1.72×), Strategy games (2.03×), and Iron Maiden (2.92×) over the country average.
Where do Dawn (newspaper) fans live in Germany?
Dawn (newspaper) fans in Germany are most concentrated in Hessen (reach 101,438), Nordrhein-Westfalen (reach 93,938), and Bayern (reach 82,710). These three regions account for the largest share of the active audience.
What other brands do Dawn (newspaper) fans also like?
Beyond Dawn (newspaper) itself, the audience over-indexes on Strategy games (2.03×), Iron Maiden (2.92×), Skyscanner (1.55×), and Holstein Kiel (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dawn (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.