Rascasse Audience Intelligence

Dawn (newspaper) Audience in Germany

A data profile of the people who buy, follow and care about Dawn (newspaper) in Germany — modelled from more than twelve digital signal sources. Dawn (newspaper) has an estimated audience of 373,421 people in Germany.

#489among Website / Newspaper / Magazine in Germany#171in News

The average Dawn (newspaper) fan in Germany is 38.9 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Reddit, Online newspaper, Non-fiction books, with strongest over-indexing on Reddit (1.74× the country average).

Demographically, the Dawn (newspaper) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dawn (newspaper) fan in Germany is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Reddit.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dawn (newspaper) profile in Germany.

Audience size
373K
in Germany
Gender
43.1%♀
56.9% male
Age
38.9
average years
Country rank
#14824
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dawn (newspaper)

43.1% are female, 56.9% are male, average age 38.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Dawn (newspaper) audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age38.9
Estimated audience size373,421
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Dawn (newspaper) audience in Germany
Age bracketShare%
16-1914%
20-2923%
30-3925%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Dawn (newspaper) audience comes from Germany.

Worldwide audience distribution share by country for Dawn (newspaper)
CountryShare
United States30.5%
Pakistan11.2%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dawn (newspaper) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dawn (newspaper) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K3.39×
02Berlin~30K1.87×
03Bayern~90K1.41×
04Nordrhein-Westfalen~100K1.14×
05Baden-Württemberg~60K1.06×
06Hamburg~9K1.06×
07Brandenburg~10K1.04×
08Bremen~3K0.96×
09Saarland~4K0.93×
10Schleswig-Holstein~10K0.92×
11Mecklenburg-Vorpommern~7K0.92×
12Sachsen-Anhalt~9K0.91×
13Thüringen~9K0.89×
14Rheinland-Pfalz~20K0.80×
15Sachsen~10K0.80×
16Niedersachsen~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Dawn (newspaper), Germany
0.73×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dawn (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dawn (newspaper) audience
#·InterestCategoryAffinity×
01MujiHome & Garden3.63×
02Ryan GoslingMovies & TV2.51×
03Non-alcoholic beverageFood & Beverages2.46×
04Non-fiction booksLiterature2.44×
05Tom CruiseMovies & TV2.43×
06Sandra BullockMovies & TV2.28×
07ThomannShopping2.23×
08Henry CavillMovies & TV2.20×
09Qatar AirwaysTravel & Leisure2.16×
10Strategy gamesGames2.05×
11Holstein KielSports1.99×
12Public transportCars & Mobility1.94×
13Scorpions (band)Music & Radio1.88×
14SkyscannerTravel & Leisure1.87×
15RedditInternet & Social Media1.74×
16Ligue 1Sports1.66×
17Virtual realityTechnology & Electronics1.64×
18Rail transportTravel & Leisure1.62×
19Online newspaperNews1.61×
20Solar energyHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dawn (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dawn (newspaper) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
SpiritualityBALANCE1.45×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dawn (newspaper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Price SensitivityPREMIUM0.74×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dawn (newspaper) have in Germany?

Dawn (newspaper) has an estimated audience of 373,421 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Dawn (newspaper) fans?

43.1% of Dawn (newspaper) fans are female, 56.9% are male, with an average age of 38.9 years.

03

Which brands do Dawn (newspaper) fans like most?

Dawn (newspaper) fans show strongest brand affinity for Reddit (1.74×), Online newspaper (1.61×), and Non-fiction books (2.44×) over the country average.

04

Where do Dawn (newspaper) fans live in Germany?

Dawn (newspaper) fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dawn (newspaper) fans also like?

Beyond Dawn (newspaper) itself, the audience over-indexes on Online newspaper (1.61×), Non-fiction books (2.44×), Solar energy (1.57×), and Public transport (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Dawn (newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dawn (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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