Dawn (newspaper) Audience in United States

Dawn (newspaper) logo

Dawn (newspaper) has an estimated audience of 4,633,414 people in United States. 58.0% are female, 42.0% are male, average age 37.4. Top brand affinities: Winemaking, Al Ahly SC, Tequila Cazadores, CACI, 16 and Pregnant.

Top brand affinities include Winemaking, Al Ahly SC, Tequila Cazadores, with strongest over-indexing on Winemaking (1.79× the country average). Demographically, the Dawn (newspaper) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Dawn (newspaper) fans

Demographic split for Dawn (newspaper) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.4
Estimated audience size4,633,414

Audience persona

The typical Dawn (newspaper) fan in United States is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Winemaking.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dawn (newspaper) audience
BrandAffinityCategory
Winemaking1.79×Food & Beverages
Al Ahly SC1.59×Sports
Tequila Cazadores1.65×Food & Beverages
CACI1.57×Technology & Electronics
16 and Pregnant2.2×Movies & TV
The Finder (U.S. TV series)1.51×Movies & TV
Ottumwa, Iowa1.64×Travel & Leisure
Suikoden IV1.8×Games
Unique Eats1.8×Movies & TV
Yip Man1.54×Politics & Society
Jbc1.69×Kids & Family
Goldberg Variations1.71×Music & Radio
Cachoeira1.56×Travel & Leisure
Languedoc-Roussillon2.09×Travel & Leisure
VBulletin2.56×Internet & Social Media
Eden District1.52×Travel & Leisure
On Horsemanship2.77×Literature
Ulises Bueno1.55×Music & Radio
Tormac1.5×Travel & Leisure
JT Bioscoop2.78×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dawn (newspaper) audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Convenience OrientationPREMIUM1.17
Quality AwarenessPREMIUM1.15
MindfulnessBALANCE1.13
IndividualismJOY1.12
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Dawn (newspaper)
CountryShare
United States30.2%
Pakistan10.9%
United Kingdom8.6%

See Dawn (newspaper) audiences in other countries

More News audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.