Dawn (newspaper) Audience in United States
Dawn (newspaper) has an estimated audience of 4,633,414 people in United States. 58.0% are female, 42.0% are male, average age 37.4. Top brand affinities: Houston Astros, Strategy games, Los Angeles Dodgers, Magic: The Gathering, The Legend of Zelda.
Top brand affinities include Houston Astros, Strategy games, Los Angeles Dodgers, with strongest over-indexing on Houston Astros (2.78× the country average). Demographically, the Dawn (newspaper) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Dawn (newspaper) fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.4 |
| Estimated audience size | 4,633,414 |
Audience persona
The typical Dawn (newspaper) fan in United States is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Houston Astros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston Astros | 2.78× | Sports |
| Strategy games | 1.89× | Games |
| Los Angeles Dodgers | 1.71× | Sports |
| Magic: The Gathering | 2.3× | Games |
| The Legend of Zelda | 1.96× | Games |
| Film festival | 1.7× | Movies & TV |
| Grand Theft Auto V | 2.3× | Games |
| Amazon Kindle | 1.57× | Literature |
| Passive income | 1.69× | Business & Career |
| Art jewelry | 1.65× | Fashion & Accessoires |
| Backstreet Boys | 2.6× | Music & Radio |
| Rip Curl | 2.77× | Fashion & Accessoires |
| Metal detector | 1.57× | Home & Garden |
| Ligue 1 | 2.09× | Sports |
| Moto Guzzi | 2.86× | Cars & Mobility |
| Battlefield (series) | 1.66× | Games |
| Cate Blanchett | 1.55× | Movies & TV |
| Elderly care | 1.59× | Health |
| Insect repellent | 1.62× | Health |
| Halal | 2.48× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Convenience Orientation | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
| Mindfulness | BALANCE | 1.13 |
| Individualism | JOY | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Pakistan | 10.9% |
| United Kingdom | 8.6% |
See Dawn (newspaper) audiences in other countries
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Dawn (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.