Rascasse Audience Intelligence

Dawn (newspaper) Audience in United States

A data profile of the people who buy, follow and care about Dawn (newspaper) in United States — modelled from more than twelve digital signal sources. Dawn (newspaper) has an estimated audience of 4,580,035 people in United States.

#192among Website / Newspaper / Magazine in United States#38in News

The average Dawn (newspaper) fan in United States is 37.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Microwave oven (1.67× the country average).

Demographically, the Dawn (newspaper) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dawn (newspaper) fan in United States is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dawn (newspaper) profile in United States.

Audience size
4.6M
in United States
Gender
58.0%♀
42.0% male
Age
37.4
average years
Country rank
#7204
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dawn (newspaper)

58.0% are female, 42.0% are male, average age 37.4.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Dawn (newspaper) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.4
Estimated audience size4,580,035
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Dawn (newspaper) audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Dawn (newspaper) audience comes from United States.

Worldwide audience distribution share by country for Dawn (newspaper)
CountryShare
United States30.5%
Pakistan11.2%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dawn (newspaper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dawn (newspaper) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K2.94×
02New Jersey~300K2.93×
03Virginia~300K2.73×
04Maryland~200K2.69×
05Washington, District of Columbia~30K2.39×
06Texas~900K2.27×
07Illinois~300K2.14×
08Delaware~30K1.98×
09New York~400K1.60×
10Michigan~200K1.38×
11Missouri~100K1.34×
12Pennsylvania~200K1.28×
13Kansas~50K1.28×
14Minnesota~80K1.26×
15Massachusetts~100K1.20×
16California~600K1.16×
17Georgia~200K1.15×
18North Carolina~200K1.13×
19Washington~100K1.12×
20West Virginia~20K1.05×
21Arkansas~40K0.98×
22Alaska~9K0.92×
23Ohio~100K0.91×
24Wisconsin~60K0.91×
25North Dakota~9K0.90×
26Vermont~7K0.90×
27Montana~10K0.88×
28South Dakota~9K0.88×
29Oklahoma~40K0.86×
30Idaho~20K0.86×
31Nevada~40K0.85×
32Hawaii~20K0.85×
33Maine~10K0.85×
34Rhode Island~10K0.84×
35New Hampshire~10K0.81×
36Indiana~70K0.79×
37Mississippi~30K0.79×
38New Mexico~20K0.79×
39Nebraska~20K0.77×
40Louisiana~40K0.73×
41Tennessee~70K0.71×
42Iowa~30K0.71×
43South Carolina~50K0.69×
44Oregon~40K0.69×
45Utah~30K0.69×
46Arizona~60K0.68×
47Kentucky~40K0.68×
48Alabama~40K0.65×
49Florida~200K0.63×
50Colorado~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Dawn (newspaper), United States
0.56×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dawn (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dawn (newspaper) audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV2.03×
02Magic: The GatheringGames1.85×
03Non-alcoholic beverageFood & Beverages1.83×
04Amazon KindleLiterature1.75×
05Mineral waterFood & Beverages1.72×
06Henry CavillMovies & TV1.70×
07Microwave ovenHome & Garden1.67×
08Anne HathawayMovies & TV1.64×
09CappuccinoFood & Beverages1.64×
10Christmas decorationHome & Garden1.64×
11Strategy gamesGames1.59×
12Crime fictionLiterature1.58×
13Chris PrattMovies & TV1.58×
14Sustainable energyHome & Garden1.56×
15HypermarketShopping1.56×
16Ryan ReynoldsMovies & TV1.56×
17Rail transportTravel & Leisure1.54×
18Board gamesGames1.54×
19FertilizerHome & Garden1.52×
20RoboticsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dawn (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dawn (newspaper) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Career OrientationPOWER1.41×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dawn (newspaper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
Luxury OrientationPREMIUM0.71×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dawn (newspaper) have in United States?

Dawn (newspaper) has an estimated audience of 4,580,035 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dawn (newspaper) fans?

58.0% of Dawn (newspaper) fans are female, 42.0% are male, with an average age of 37.4 years.

03

Which brands do Dawn (newspaper) fans like most?

Dawn (newspaper) fans show strongest brand affinity for Microwave oven (1.67×), Non-alcoholic beverage (1.83×), and Rail transport (1.54×) over the country average.

04

Where do Dawn (newspaper) fans live in United States?

Dawn (newspaper) fans in United States are most concentrated in Texas (reach ~900K), California (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dawn (newspaper) fans also like?

Beyond Dawn (newspaper) itself, the audience over-indexes on Non-alcoholic beverage (1.83×), Rail transport (1.54×), Board games (1.54×), and Sustainable energy (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Dawn (newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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