Drawer (furniture) Audience in Germany
Drawer (furniture) has an estimated audience of 517,337 people in Germany. 59.7% are female, 40.3% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Home construction, Stay at Home Mum, Natural rubber.
The average Drawer (furniture) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Home construction, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Drawer (furniture) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drawer (furniture) fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 37.1 |
| Estimated audience size | 517,337 |
Audience persona
The typical Drawer (furniture) fan in Germany is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,088 | 0.99× |
| Bayern | 91,654 | 1.1× |
| Baden-Württemberg | 72,089 | 1.02× |
| Hessen | 60,544 | 1.54× |
| Berlin | 48,498 | 2.1× |
| Niedersachsen | 43,505 | 0.87× |
| Rheinland-Pfalz | 24,978 | 0.96× |
| Sachsen | 20,591 | 0.81× |
| Schleswig-Holstein | 15,564 | 0.84× |
| Brandenburg | 14,609 | 0.91× |
| Hamburg | 13,075 | 1.12× |
| Sachsen-Anhalt | 8,164 | 0.61× |
| Thüringen | 7,407 | 0.56× |
| Mecklenburg-Vorpommern | 5,474 | 0.55× |
| Saarland | 5,371 | 0.85× |
| Bremen | 5,201 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Progressive rock | 3.02× | Music & Radio |
| Home construction | 1.66× | Home & Garden |
| Stay at Home Mum | 16.4× | Kids & Family |
| Natural rubber | 2.04× | Cars & Mobility |
| Coworking | 3.16× | Business & Career |
| Celtic punk | 5.37× | Music & Radio |
| Chaif | 37.04× | Music & Radio |
| Emil Nolde | 2.92× | Arts & Culture |
| Vijesti.ba | 2.32× | News |
| Figure painting (hobby) | 2.12× | Arts & Culture |
| Soldering iron | 2.76× | Home & Garden |
| Roger Federer | 1.94× | Sports |
| Janitor | 2.97× | Home & Garden |
| Zeil | 5.36× | Shopping |
| Golem | 1.52× | Technology & Electronics |
| Samanyolu Haber | 2.1× | Movies & TV |
| Bugatti Chiron | 2.52× | Cars & Mobility |
| Hana, Hawaii | 5.13× | Travel & Leisure |
| Yozgat | 3.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.64 |
| DIY Mentality | THRILL | 2.57 |
| Design Affinity | PREMIUM | 2.23 |
| Sustainability | BALANCE | 1.69 |
| Creativity | OPEN | 1.38 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| United Kingdom | 6.2% |
| Japan | 4.3% |
See Drawer (furniture) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drawer (furniture) have in Germany?
Drawer (furniture) has an estimated audience of 517,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drawer (furniture) fans?
59.7% of Drawer (furniture) fans are female, 40.3% are male, with an average age of 37.1 years.
Which brands do Drawer (furniture) fans like most?
Drawer (furniture) fans show strongest brand affinity for Rossmann (1.61×), Progressive rock (3.02×), and Home construction (1.66×) over the country average.
Where do Drawer (furniture) fans live in Germany?
Drawer (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,088), Bayern (reach 91,654), and Baden-Württemberg (reach 72,089). These three regions account for the largest share of the active audience.
What other brands do Drawer (furniture) fans also like?
Beyond Drawer (furniture) itself, the audience over-indexes on Progressive rock (3.02×), Home construction (1.66×), Stay at Home Mum (16.4×), and Natural rubber (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drawer (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.