Rascasse Audience Intelligence

Drawer (furniture) Audience in Germany

A data profile of the people who buy, follow and care about Drawer (furniture) in Germany — modelled from more than twelve digital signal sources. Drawer (furniture) has an estimated audience of 517,337 people in Germany.

#4592among Topic in Germany#639in Home & Garden

The average Drawer (furniture) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden furniture, Ornamental plant, Bathroom cabinet, with strongest over-indexing on Garden furniture (24.28× the country average).

Demographically, the Drawer (furniture) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drawer (furniture) fan in Germany is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drawer (furniture) profile in Germany.

Audience size
517K
in Germany
Gender
59.7%♀
40.3% male
Age
37.1
average years
Country rank
#11419
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drawer (furniture) fans

59.7% are female, 40.3% are male, average age 37.1.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Drawer (furniture) audience in Germany
MetricValue
Female59.7%
Male40.3%
Average age37.1
Estimated audience size517,337
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Drawer (furniture) audience in Germany
Age bracketShare%
16-1918%
20-2926%
30-3924%
40-4921%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Drawer (furniture) audience comes from Germany.

Worldwide audience distribution share by country for Drawer (furniture)
CountryShare
United States14.5%
United Kingdom6.2%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drawer (furniture) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drawer (furniture) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.92×
02Hessen~60K1.45×
03Bremen~5K1.16×
04Hamburg~10K1.12×
05Bayern~90K1.09×
06Baden-Württemberg~70K1.01×
07Nordrhein-Westfalen~100K0.98×
08Saarland~6K0.98×
09Rheinland-Pfalz~30K0.97×
10Brandenburg~10K0.92×
11Niedersachsen~40K0.87×
12Schleswig-Holstein~20K0.85×
13Sachsen~20K0.84×
14Thüringen~10K0.80×
15Sachsen-Anhalt~10K0.79×
16Mecklenburg-Vorpommern~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Drawer (furniture), Germany
0.79×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drawer (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drawer (furniture) audience
#·InterestCategoryAffinity×
01Bathroom cabinetHome & Garden88.58×
02Orthopedic mattressHealth58.15×
03Garden furnitureHome & Garden24.28×
04Ornamental plantHome & Garden13.85×
05Kitchen cabinetHome & Garden13.02×
06Bett1Home & Garden7.67×
07MattressHome & Garden7.59×
08VitraHome & Garden6.92×
09Ready-to-assemble furnitureHome & Garden6.38×
10Sofa bedHome & Garden5.96×
11HouseplantHome & Garden5.21×
12Starter homeHome & Garden4.97×
13PillowHome & Garden4.24×
14Terraced houseHome & Garden4.12×
15ZaraShopping3.33×
16Decorative artsArts & Culture2.84×
17RenovationHome & Garden2.71×
18IKEAHome & Garden2.30×
19Obi (store)Shopping1.98×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drawer (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drawer (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.67×
Design AffinityPREMIUM2.61×
DIY MentalityTHRILL2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drawer (furniture) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
SpiritualityBALANCE0.86×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drawer (furniture) have in Germany?

Drawer (furniture) has an estimated audience of 517,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drawer (furniture) fans?

59.7% of Drawer (furniture) fans are female, 40.3% are male, with an average age of 37.1 years.

03

Which brands do Drawer (furniture) fans like most?

Drawer (furniture) fans show strongest brand affinity for Garden furniture (24.28×), Ornamental plant (13.85×), and Bathroom cabinet (88.58×) over the country average.

04

Where do Drawer (furniture) fans live in Germany?

Drawer (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Drawer (furniture) fans also like?

Beyond Drawer (furniture) itself, the audience over-indexes on Ornamental plant (13.85×), Bathroom cabinet (88.58×), Orthopedic mattress (58.15×), and Mattress (7.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Drawer (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drawer (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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