Rascasse Audience Intelligence

Drawer (furniture) Audience in United States

A data profile of the people who buy, follow and care about Drawer (furniture) in United States — modelled from more than twelve digital signal sources. Drawer (furniture) has an estimated audience of 2,883,694 people in United States.

#5225among Topic in United States#652in Home & Garden

The average Drawer (furniture) fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apartment, Modern architecture, Ready-to-assemble furniture, with strongest over-indexing on Apartment (3.62× the country average).

Demographically, the Drawer (furniture) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drawer (furniture) fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Apartment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drawer (furniture) profile in United States.

Audience size
2.9M
in United States
Gender
69.7%♀
30.3% male
Age
39.3
average years
Country rank
#10642
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drawer (furniture) fans

69.7% are female, 30.3% are male, average age 39.3.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Drawer (furniture) audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.3
Estimated audience size2,883,694
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Drawer (furniture) audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Drawer (furniture) audience comes from United States.

Worldwide audience distribution share by country for Drawer (furniture)
CountryShare
United States14.5%
United Kingdom6.2%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drawer (furniture) audience in United States is strongest.

Fig. 05

Top regions by affinity

Drawer (furniture) fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.64×
02Hawaii~20K1.42×
03Texas~300K1.38×
04Nevada~30K1.25×
05Arizona~70K1.23×
06New Mexico~20K1.20×
07Washington~60K1.12×
08Alaska~7K1.11×
09Illinois~100K1.10×
10New York~200K1.08×
11Georgia~100K1.08×
12New Jersey~80K1.08×
13Florida~200K1.06×
14Oregon~30K1.06×
15Maryland~50K1.05×
16Arkansas~20K1.05×
17Oklahoma~30K1.04×
18Nebraska~10K1.02×
19Virginia~70K1.01×
20Massachusetts~60K1.01×
21Kansas~20K1.01×
22Idaho~10K1.01×
23North Carolina~90K1.00×
24Utah~30K1.00×
25Pennsylvania~90K0.97×
26Michigan~70K0.97×
27Indiana~50K0.97×
28Minnesota~40K0.96×
29Louisiana~40K0.95×
30Delaware~8K0.95×
31Mississippi~20K0.94×
32Colorado~40K0.93×
33Washington, District of Columbia~8K0.93×
34Tennessee~50K0.92×
35Missouri~40K0.92×
36North Dakota~5K0.92×
37Ohio~80K0.91×
38Iowa~20K0.91×
39Kentucky~30K0.90×
40South Carolina~40K0.89×
41Wisconsin~40K0.89×
42Alabama~40K0.89×
43Connecticut~30K0.89×
44West Virginia~10K0.89×
45Rhode Island~8K0.88×
46South Dakota~6K0.87×
47Maine~9K0.83×
48Montana~7K0.83×
49New Hampshire~9K0.81×
50Vermont~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Drawer (furniture), United States
0.77×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drawer (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drawer (furniture) audience
#·InterestCategoryAffinity×
01Ready-to-assemble furnitureHome & Garden8.68×
02Home OfficeBusiness & Career7.66×
03HandymanHome & Garden7.41×
04Office suppliesBusiness & Career6.71×
05Homeowner associationBusiness & Career5.94×
06Modern architectureArts & Culture5.64×
07Modern furnitureHome & Garden5.25×
08Kitchen knifeHome & Garden5.00×
09Garden furnitureHome & Garden3.90×
10ApartmentBusiness & Career3.62×
11Microwave ovenHome & Garden3.44×
12Property finderHome & Garden3.37×
13Ace HardwareHome & Garden2.76×
14Real propertyHome & Garden2.55×
15IKEAHome & Garden2.38×
16Decorative artsArts & Culture2.37×
17Hardware storeHome & Garden2.37×
18MenardsHome & Garden2.20×
19RenovationHome & Garden1.92×
20Home AppliancesHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drawer (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drawer (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
Design AffinityPREMIUM1.84×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drawer (furniture) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drawer (furniture) have in United States?

Drawer (furniture) has an estimated audience of 2,883,694 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drawer (furniture) fans?

69.7% of Drawer (furniture) fans are female, 30.3% are male, with an average age of 39.3 years.

03

Which brands do Drawer (furniture) fans like most?

Drawer (furniture) fans show strongest brand affinity for Apartment (3.62×), Modern architecture (5.64×), and Ready-to-assemble furniture (8.68×) over the country average.

04

Where do Drawer (furniture) fans live in United States?

Drawer (furniture) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Drawer (furniture) fans also like?

Beyond Drawer (furniture) itself, the audience over-indexes on Modern architecture (5.64×), Ready-to-assemble furniture (8.68×), Property finder (3.37×), and IKEA (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Drawer (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drawer (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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