Drawer (furniture) Audience in United States

Drawer (furniture) logo

Drawer (furniture) has an estimated audience of 2,883,694 people in United States. 69.7% are female, 30.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Fairy godmother.

The average Drawer (furniture) fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Drawer (furniture) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drawer (furniture) fans

Demographic split for Drawer (furniture) audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.3
Estimated audience size2,883,694

Audience persona

The typical Drawer (furniture) fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Drawer (furniture) in United States
RegionReachAffinity
California565,1791.78×
Texas363,5141.47×
Florida224,2891.15×
New York189,8101.18×
Illinois110,6091.15×
Georgia99,1911.12×
Pennsylvania92,6270.95×
North Carolina88,4371.02×
New Jersey83,9931.15×
Ohio80,6260.91×
Michigan75,9901.01×
Arizona74,9451.27×
Virginia73,0911.04×
Washington68,9151.19×
Massachusetts59,9191.05×
Maryland55,3111.12×
Tennessee53,6970.93×
Indiana52,6761×
Colorado43,6980.96×
Missouri41,8040.9×
Minnesota40,1600.97×
Wisconsin38,2400.88×
South Carolina37,5440.87×
Oregon36,9001.12×
Nevada36,1101.29×
Alabama33,3420.83×
Louisiana32,7490.88×
Oklahoma32,6671.02×
Kentucky31,8220.88×
Connecticut26,2830.91×
Utah25,4890.99×
Arkansas24,2571.02×
Kansas21,8450.96×
Mississippi20,8790.88×
Iowa20,8080.88×
Hawaii17,9991.45×
New Mexico17,2031.19×
Nebraska14,1410.98×
Idaho13,8690.96×
West Virginia10,6900.8×
New Hampshire8,6780.76×
Washington, District of Columbia8,1480.94×
Maine8,1020.78×
Rhode Island7,7070.84×
Delaware7,0340.88×
Alaska6,3481.03×
Montana5,9470.74×
South Dakota5,1450.77×
North Dakota4,7000.79×
Vermont3,4910.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drawer (furniture) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Fairy godmother5.94×Literature
Eurail16.57×Cars & Mobility
Governor of Michigan5.05×Politics & Society
Vocal harmony3.04×Music & Radio
JDSU1.93×Business & Career
Jesse Plemons2.15×Movies & TV
Nebraska Cornhuskers football2.23×Sports
Parral, Chihuahua8.99×Travel & Leisure
Jaws3.1×Movies & TV
Goop2.91×Internet & Social Media
Home staging2.7×Home & Garden
Soldering iron1.69×Home & Garden
Wikia1.63×Internet & Social Media
Evan Tanner16.6×Sports
Englewood, New Jersey5.55×Travel & Leisure
Glasgow, Kentucky11.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drawer (furniture) audience
TraitClusterScore
Quality AwarenessPREMIUM2.17
DIY MentalityTHRILL1.58
Design AffinityPREMIUM1.56
IndulgenceJOY1.41
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Drawer (furniture)
CountryShare
United States14.5%
United Kingdom6.2%
Japan4.3%

See Drawer (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drawer (furniture) have in United States?

Drawer (furniture) has an estimated audience of 2,883,694 people in United States, concentrated in California and Texas.

What is the gender split and age of Drawer (furniture) fans?

69.7% of Drawer (furniture) fans are female, 30.3% are male, with an average age of 39.3 years.

Which brands do Drawer (furniture) fans like most?

Drawer (furniture) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Drawer (furniture) fans live in United States?

Drawer (furniture) fans in United States are most concentrated in California (reach 565,179), Texas (reach 363,514), and Florida (reach 224,289). These three regions account for the largest share of the active audience.

What other brands do Drawer (furniture) fans also like?

Beyond Drawer (furniture) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Fairy godmother (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drawer (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.