Rascasse Audience Intelligence

Dsquared Target Market in Germany

A data profile of the people who buy, follow and care about Dsquared in Germany — modelled from more than twelve digital signal sources. Dsquared has an estimated audience of 341,184 people in Germany.

#51among Luxury fashion in Germany#2014among Brand in Germany#748in Fashion & Accessoires

The average Dsquared fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Catherine O'Hara, paul smith, Pandora, with strongest over-indexing on Catherine O'Hara (11.29× the country average).

Demographically, the Dsquared audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dsquared fan in Germany is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Catherine O'Hara.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dsquared profile in Germany.

Audience size
341K
in Germany
Gender
60.7%♀
39.3% male
Age
37.6
average years
Country rank
#15810
Brand in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dsquared

60.7% are female, 39.3% are male, average age 37.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Dsquared audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age37.6
Estimated audience size341,184
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Dsquared audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Dsquared audience comes from Germany.

Worldwide audience distribution share by country for Dsquared
CountryShare
Germany16.6%
Italy13.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dsquared audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dsquared customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.59×
02Nordrhein-Westfalen~100K1.55×
03Hamburg~10K1.40×
04Baden-Württemberg~70K1.28×
05Saarland~6K1.28×
06Bremen~4K1.28×
07Bayern~60K1.06×
08Rheinland-Pfalz~20K1.04×
09Berlin~20K0.98×
10Niedersachsen~30K0.90×
11Schleswig-Holstein~10K0.79×
12Sachsen~10K0.62×
13Sachsen-Anhalt~6K0.61×
14Brandenburg~7K0.60×
15Thüringen~6K0.59×
16Mecklenburg-Vorpommern~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Dsquared, Germany
0.56×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dsquared audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dsquared audience
#·InterestCategoryAffinity×
01paul smithFashion & Accessoires13.33×
02Catherine O'HaraMovies & TV11.29×
03Leather jacketFashion & Accessoires9.88×
04Maison MargielaFashion & Accessoires8.20×
05The NutcrackerMusic & Radio8.03×
06Philipp PleinFashion & Accessoires7.70×
07BalmainFashion & Accessoires6.70×
08PandoraFashion & Accessoires5.53×
09Travel BloggerTravel & Leisure5.03×
10Robert RedfordMovies & TV3.75×
11Anne HathawayMovies & TV3.50×
12TipicoGames3.44×
13Fashion showFashion & Accessoires3.07×
14Business classTravel & Leisure2.95×
15Expensive TasteBusiness & Career2.91×
16Designer clothingFashion & Accessoires2.68×
17HermèsFashion & Accessoires2.29×
18Luxury goodsFashion & Accessoires2.17×
19LivemusicMusic & Radio2.01×
20BreuningerFashion & Accessoires1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dsquared audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dsquared audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Luxury OrientationPREMIUM1.98×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dsquared audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Convenience OrientationPREMIUM0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dsquared's target market in Germany?

Dsquared's target market in Germany covers an estimated 341,184 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Dsquared customers?

60.7% of the Dsquared audience are female, 39.3% are male, with an average age of 37.6 years.

03

Which brands do Dsquared fans like most?

Dsquared fans show strongest brand affinity for Catherine O'Hara (11.29×), paul smith (13.33×), and Pandora (5.53×) over the country average.

04

Where do Dsquared fans live in Germany?

Dsquared fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dsquared fans also like?

Beyond Dsquared itself, the audience over-indexes on paul smith (13.33×), Pandora (5.53×), Tipico (3.44×), and Luxury goods (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Dsquared audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dsquared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →