Dsquared Audience in Germany
Dsquared has an estimated audience of 202,336 people in Germany. 58.4% are female, 41.6% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Progressive rock, Mülheim, Jersey (fabric), Škoda Kodiaq.
The average Dsquared fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Progressive rock, Mülheim, with strongest over-indexing on Gil Ofarim (1.89× the country average). Demographically, the Dsquared audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Dsquared fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 36.1 |
| Estimated audience size | 202,336 |
Audience persona
The typical Dsquared fan in Germany is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,525 | 1.64× |
| Baden-Württemberg | 62,684 | 1.31× |
| Bayern | 61,190 | 1.09× |
| Hessen | 44,197 | 1.66× |
| Niedersachsen | 30,258 | 0.89× |
| Rheinland-Pfalz | 18,475 | 1.05× |
| Berlin | 15,290 | 0.98× |
| Hamburg | 11,193 | 1.42× |
| Sachsen | 10,168 | 0.59× |
| Schleswig-Holstein | 9,731 | 0.77× |
| Brandenburg | 5,787 | 0.53× |
| Saarland | 5,445 | 1.27× |
| Sachsen-Anhalt | 5,125 | 0.57× |
| Thüringen | 4,374 | 0.49× |
| Bremen | 3,797 | 1.27× |
| Mecklenburg-Vorpommern | 3,192 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.89× | Music & Radio |
| Progressive rock | 2.14× | Music & Radio |
| Mülheim | 4.16× | Travel & Leisure |
| Jersey (fabric) | 4.54× | Fashion & Accessoires |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Ipag Business School | 13.68× | Business & Career |
| Sub Zero (Official) | 8.47× | Literature |
| Information sensitivity | 3.54× | Technology & Electronics |
| Home Delivery | 1.74× | Food & Beverages |
| Bank account | 1.76× | Business & Career |
| Cachorro | 2.09× | Pets & Animals |
| Hostelworld | 3.48× | Travel & Leisure |
| Ireen Sheer | 1.52× | Music & Radio |
| The Hunt (2012 film) | 2.26× | Movies & TV |
| Jason Clarke (actor) | 2.2× | Movies & TV |
| Hawesko | 1.61× | Food & Beverages |
| Staycation | 1.56× | Home & Garden |
| Stamp collecting | 2.15× | Home & Garden |
| Preacher (comics) | 2.75× | Literature |
| Roger Federer | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.57 |
| Early Adopter Mentality | POWER | 1.46 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.38 |
| Individualism | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.0% |
| Germany | 11.1% |
| United Kingdom | 6.4% |
See Dsquared audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Dsquared have in Germany?
Dsquared has an estimated audience of 202,336 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dsquared fans?
58.4% of Dsquared fans are female, 41.6% are male, with an average age of 36.1 years.
Which brands do Dsquared fans like most?
Dsquared fans show strongest brand affinity for Gil Ofarim (1.89×), Progressive rock (2.14×), and Mülheim (4.16×) over the country average.
Where do Dsquared fans live in Germany?
Dsquared fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,525), Baden-Württemberg (reach 62,684), and Bayern (reach 61,190). These three regions account for the largest share of the active audience.
What other brands do Dsquared fans also like?
Beyond Dsquared itself, the audience over-indexes on Progressive rock (2.14×), Mülheim (4.16×), Jersey (fabric) (4.54×), and Škoda Kodiaq (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dsquared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.