A data profile of the people who buy, follow and care about EDEN in Germany — modelled from more than twelve digital signal sources. EDEN has an estimated audience of 1,282,307 people in Germany.
The average EDEN fan in Germany is 34.3 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Halifax (United Kingdom bank), Harry Potter, Batman, with strongest over-indexing on Halifax (United Kingdom bank) (437.34× the country average).
Demographically, the EDEN audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EDEN fan in Germany is more female, around 34.3 years old, with strong Community Orientation tendencies and a notable affinity for Halifax (United Kingdom bank).
The key figures that characterise the EDEN profile in Germany.
56.4% are female, 43.6% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 34.3 |
| Estimated audience size | 1,282,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide EDEN audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 8.7% |
| Japan | 7.8% |
Where the EDEN audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 5.38× | |
| 02 | Saarland | ~80K | 4.02× | |
| 03 | Thüringen | ~50K | 1.24× | |
| 04 | Brandenburg | ~40K | 0.85× | |
| 05 | Hessen | ~70K | 0.58× | |
| 06 | Bremen | ~8K | 0.58× | |
| 07 | Sachsen-Anhalt | ~20K | 0.49× | |
| 08 | Mecklenburg-Vorpommern | ~10K | 0.47× | |
| 09 | Sachsen | ~30K | 0.44× | |
| 10 | Rheinland-Pfalz | ~30K | 0.43× | |
| 11 | Schleswig-Holstein | ~20K | 0.40× | |
| 12 | Hamburg | ~10K | 0.40× | |
| 13 | Niedersachsen | ~60K | 0.38× | |
| 14 | Nordrhein-Westfalen | ~100K | 0.37× | |
| 15 | Bayern | ~90K | 0.37× | |
| 16 | Baden-Württemberg | ~70K | 0.36× |
The strongest cross-interests of the EDEN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halifax (United Kingdom bank) | Business & Career | 437.34× | ||
| 02 | Collectible card game | Games | 3.64× | ||
| 03 | Robert Redford | Movies & TV | 2.98× | ||
| 04 | Black cat | Pets & Animals | 2.92× | ||
| 05 | Tour de France | Sports | 2.75× | ||
| 06 | Anime convention | Literature | 2.62× | ||
| 07 | Chihuahua (dog) | Pets & Animals | 2.51× | ||
| 08 | French Bulldog | Pets & Animals | 2.47× | ||
| 09 | Siberian Husky | Pets & Animals | 2.45× | ||
| 10 | Bulldog | Pets & Animals | 2.37× | ||
| 11 | Shih Tzu | Pets & Animals | 2.35× | ||
| 12 | Musical instrument | Music & Radio | 2.28× | ||
| 13 | Beagle | Pets & Animals | 2.27× | ||
| 14 | Fressnapf | Shopping | 2.21× | ||
| 15 | Batman | Movies & TV | 2.19× | ||
| 16 | House music | Music & Radio | 1.93× | ||
| 17 | Internet & Social Media | 1.87× | |||
| 18 | Superman | Movies & TV | 1.78× | ||
| 19 | Ryanair | Travel & Leisure | 1.76× | ||
| 20 | Harry Potter | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Extroversion | THRILL | 1.33× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.93× |
EDEN has an estimated audience of 1,282,307 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
56.4% of EDEN fans are female, 43.6% are male, with an average age of 34.3 years.
EDEN fans show strongest brand affinity for Halifax (United Kingdom bank) (437.34×), Harry Potter (1.57×), and Batman (2.19×) over the country average.
EDEN fans in Germany are most concentrated in Berlin (reach ~400K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.
Beyond EDEN itself, the audience over-indexes on Harry Potter (1.57×), Batman (2.19×), Robert Redford (2.98×), and Musical instrument (2.28×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for EDEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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