EDEN Audience in Germany

EDEN logo

EDEN has an estimated audience of 625,329 people in Germany. 56.6% are female, 43.4% are male, average age 35.6. Top brand affinities: Gett, Progressive rock, Natural rubber, Hypertext, Grinch.

Top brand affinities include Gett, Progressive rock, Natural rubber, with strongest over-indexing on Gett (218.73× the country average). Demographically, the EDEN audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of EDEN fans

Demographic split for EDEN audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age35.6
Estimated audience size625,329

Audience persona

The typical EDEN fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Gett.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EDEN audience
BrandAffinityCategory
Gett218.73×Cars & Mobility
Progressive rock2.19×Music & Radio
Natural rubber1.94×Cars & Mobility
Hypertext2.4×Technology & Electronics
GrinchMovies & TV
Este, Veneto1.71×Travel & Leisure
Ireen Sheer1.95×Music & Radio
Gran Torino2.87×Movies & TV
Goon3.58×Movies & TV
Staycation2.18×Home & Garden
Liberace3.5×Music & Radio
Scratching post3.28×Pets & Animals
San Gil2.32×Travel & Leisure
Graham Greene (actor)2.02×
Caprivi Strip4.77×
Golem1.51×Technology & Electronics
Jason Clarke (actor)2.22×Movies & TV
Picnic1.71×Kids & Family
Information sensitivity2.32×Technology & Electronics
Buddy – The Buddy Holly Story2.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EDEN audience
TraitClusterScore
SustainabilityBALANCE1.56
Urban LifestyleOPEN1.25
Sports ActivityPOWER1.23
Pet OwnershipJOY1.15
Social Media UsageJOY1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for EDEN
CountryShare
United States23.2%
United Kingdom8.5%
Brazil6.6%

See EDEN audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for EDEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.