EDEN Audience in Germany
EDEN has an estimated audience of 625,329 people in Germany. 56.6% are female, 43.4% are male, average age 35.6. Top brand affinities: Halifax (United Kingdom bank), Harry Potter, Tagesschau, Fressnapf, Sports betting.
Top brand affinities include Halifax (United Kingdom bank), Harry Potter, Tagesschau, with strongest over-indexing on Halifax (United Kingdom bank) (218.73× the country average). Demographically, the EDEN audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of EDEN fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 35.6 |
| Estimated audience size | 625,329 |
Audience persona
The typical EDEN fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Halifax (United Kingdom bank).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax (United Kingdom bank) | 218.73× | Business & Career |
| Harry Potter | 1.62× | Movies & TV |
| Tagesschau | 1.67× | Movies & TV |
| Fressnapf | 2.95× | Shopping |
| Sports betting | 5.14× | Games |
| Meghan Markle | 5.07× | Fashion & Accessoires |
| Ryanair | 1.94× | Travel & Leisure |
| Shih Tzu | 3.13× | Pets & Animals |
| Yorkshire Terrier | 3.04× | Pets & Animals |
| Beagle | 3.01× | Pets & Animals |
| Batman | 1.93× | Movies & TV |
| Labrador Retriever | 2.73× | Pets & Animals |
| Flowering plant | 3.29× | Home & Garden |
| Art exhibition | 2.78× | Arts & Culture |
| Tour de France | 4.01× | Sports |
| House music | 1.99× | Music & Radio |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Pet food | 2.08× | Pets & Animals |
| S.S.C. Napoli | 5.17× | Sports |
| Webcomic | 3.86× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.25 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.15 |
| Social Media Usage | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 8.5% |
| Brazil | 6.6% |
See EDEN audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for EDEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.