Eduki Audience in Germany
Eduki has an estimated audience of 3,052,866 people in Germany. 61.1% are female, 38.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: KLIX (AM), Israel, Progressive rock, Stradivarius, Moroccan riad.
The average Eduki fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include KLIX (AM), Israel, Progressive rock, with strongest over-indexing on KLIX (AM) (4.48× the country average). Demographically, the Eduki audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Film festival
Demographics of Eduki fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 38.0 |
| Estimated audience size | 3,052,866 |
Audience persona
The typical Eduki fan in Germany is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 653,720 | 0.98× |
| Baden-Württemberg | 510,355 | 1.23× |
| Bayern | 504,384 | 1.03× |
| Niedersachsen | 326,408 | 1.1× |
| Hessen | 205,678 | 0.88× |
| Rheinland-Pfalz | 181,845 | 1.19× |
| Sachsen | 144,929 | 0.97× |
| Brandenburg | 110,748 | 1.17× |
| Schleswig-Holstein | 109,293 | 1× |
| Berlin | 93,959 | 0.69× |
| Thüringen | 91,988 | 1.18× |
| Sachsen-Anhalt | 68,498 | 0.87× |
| Mecklenburg-Vorpommern | 54,379 | 0.93× |
| Hamburg | 50,194 | 0.73× |
| Saarland | 41,910 | 1.12× |
| Bremen | 24,665 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.48× | Music & Radio |
| Israel | 3.04× | Travel & Leisure |
| Progressive rock | 1.54× | Music & Radio |
| Stradivarius | 1.56× | Shopping |
| Moroccan riad | 4.18× | Politics & Society |
| Headhunters (film) | 3.01× | Movies & TV |
| Solo climbing | 2.44× | Sports |
| Figure painting (hobby) | 1.74× | Arts & Culture |
| Phil Campbell (musician) | 2.21× | Music & Radio |
| Samanyolu Haber | 1.89× | Movies & TV |
| Huck (magazine) | 3.96× | Internet & Social Media |
| Information sensitivity | 2.11× | Technology & Electronics |
| Volvo V60 | 1.78× | Cars & Mobility |
| Gloria | 1.72× | Music & Radio |
| Hückelhoven | 2.96× | Travel & Leisure |
| Viator | 2.28× | Travel & Leisure |
| Keeper (password manager) | 1.53× | Technology & Electronics |
| Historic site | 3.64× | Arts & Culture |
| Kumanovo | 4.57× | Travel & Leisure |
| The Nice Guys | 1.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.34 |
| Family Orientation | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.6% |
| Austria | 9.8% |
| Switzerland | 5.0% |
See Eduki audiences in other countries
More Film festival audiences in Germany
- Venice Biennale (178,868)
- BFI London Film Festival (61,714)
- Berlin International Film Festival (56,888)
- Cannes Film Festival (55,795)
- Busan International Film Festival (46,643)
Frequently asked questions
How many fans does Eduki have in Germany?
Eduki has an estimated audience of 3,052,866 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eduki fans?
61.1% of Eduki fans are female, 38.9% are male, with an average age of 38.0 years.
Which brands do Eduki fans like most?
Eduki fans show strongest brand affinity for KLIX (AM) (4.48×), Israel (3.04×), and Progressive rock (1.54×) over the country average.
Where do Eduki fans live in Germany?
Eduki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 653,720), Baden-Württemberg (reach 510,355), and Bayern (reach 504,384). These three regions account for the largest share of the active audience.
What other brands do Eduki fans also like?
Beyond Eduki itself, the audience over-indexes on Israel (3.04×), Progressive rock (1.54×), Stradivarius (1.56×), and Moroccan riad (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eduki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.