Rascasse Audience Intelligence

Eduki Target Market in Germany

A data profile of the people who buy, follow and care about Eduki in Germany — modelled from more than twelve digital signal sources. Eduki has an estimated audience of 3,147,665 people in Germany.

#241among Brand in Germany#52in Kids & Family

The average Eduki fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, True Detective, Nature, with strongest over-indexing on Tagesschau (1.96× the country average).

Demographically, the Eduki audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eduki fan in Germany is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eduki profile in Germany.

Audience size
3.1M
in Germany
Gender
60.3%♀
39.7% male
Age
37.5
average years
Country rank
#1985
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eduki

60.3% are female, 39.7% are male, average age 37.5.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Eduki audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age37.5
Estimated audience size3,147,665
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Eduki audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

72.9%

of the worldwide Eduki audience comes from Germany.

Worldwide audience distribution share by country for Eduki
CountryShare
Germany72.9%
Austria9.9%
Switzerland4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eduki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eduki customers by region in Germany
#RegionReachAffinity×
01Thüringen~90K1.21×
02Baden-Württemberg~500K1.19×
03Rheinland-Pfalz~200K1.16×
04Saarland~40K1.15×
05Brandenburg~100K1.13×
06Niedersachsen~300K1.12×
07Schleswig-Holstein~100K1.00×
08Bayern~500K0.99×
09Nordrhein-Westfalen~600K0.98×
10Sachsen~100K0.98×
11Bremen~30K0.98×
12Mecklenburg-Vorpommern~50K0.94×
13Sachsen-Anhalt~70K0.90×
14Hessen~200K0.89×
15Hamburg~50K0.71×
16Berlin~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Eduki, Germany
0.67×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eduki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eduki audience
#·InterestCategoryAffinity×
01True DetectiveMovies & TV4.35×
02Robert RedfordMovies & TV3.18×
03Non-alcoholic beverageFood & Beverages2.82×
04DuolingoBusiness & Career2.55×
05Nina ChubaMusic & Radio2.40×
06HugendubelShopping2.30×
07VolunteeringPolitics & Society2.21×
08TagesschauMovies & TV1.96×
09NatureHome & Garden1.81×
10FocusNews1.77×
11French BulldogPets & Animals1.76×
12Siberian HuskyPets & Animals1.75×
13Labrador RetrieverPets & Animals1.68×
14Musical instrumentMusic & Radio1.65×
15FlixBusCars & Mobility1.64×
16KitchenHome & Garden1.59×
17RedditInternet & Social Media1.58×
18VacationsTravel & Leisure1.56×
19PostbankBusiness & Career1.55×
20InnovationBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eduki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eduki audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Early Adopter MentalityPOWER1.56×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eduki audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.94×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eduki's target market in Germany?

Eduki's target market in Germany covers an estimated 3,147,665 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Eduki customers?

60.3% of the Eduki audience are female, 39.7% are male, with an average age of 37.5 years.

03

Which brands do Eduki fans like most?

Eduki fans show strongest brand affinity for Tagesschau (1.96×), True Detective (4.35×), and Nature (1.81×) over the country average.

04

Where do Eduki fans live in Germany?

Eduki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Eduki fans also like?

Beyond Eduki itself, the audience over-indexes on True Detective (4.35×), Nature (1.81×), Robert Redford (3.18×), and Hugendubel (2.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Eduki audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eduki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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