Facility management Audience in Germany
Facility management has an estimated audience of 859,083 people in Germany. 31.9% are female, 68.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: hogeschool rotterdam, Borussia Dortmund, LinkedIn, Bauhaus, AutoScout24.
The average Facility management fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include hogeschool rotterdam, Borussia Dortmund, LinkedIn, with strongest over-indexing on hogeschool rotterdam (20.88× the country average). Demographically, the Facility management audience skews more male with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Facility management fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 43.9 |
| Estimated audience size | 859,083 |
Audience persona
The typical Facility management fan in Germany is more male, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for hogeschool rotterdam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,227 | 1.18× |
| Baden-Württemberg | 138,204 | 1.18× |
| Bayern | 137,846 | 1× |
| Hessen | 96,808 | 1.48× |
| Niedersachsen | 75,125 | 0.9× |
| Berlin | 60,302 | 1.57× |
| Rheinland-Pfalz | 43,834 | 1.02× |
| Sachsen | 31,364 | 0.74× |
| Brandenburg | 25,925 | 0.97× |
| Schleswig-Holstein | 25,565 | 0.83× |
| Hamburg | 22,383 | 1.15× |
| Sachsen-Anhalt | 15,808 | 0.71× |
| Thüringen | 15,367 | 0.7× |
| Mecklenburg-Vorpommern | 10,559 | 0.64× |
| Saarland | 10,172 | 0.96× |
| Bremen | 7,786 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| hogeschool rotterdam | 20.88× | Business & Career |
| Borussia Dortmund | 1.52× | Sports |
| 2.12× | Internet & Social Media | |
| Bauhaus | 2.07× | Shopping |
| AutoScout24 | 2.05× | Cars & Mobility |
| REWE | 1.72× | Shopping |
| Aral AG | 1.9× | Cars & Mobility |
| Hornbach | 1.94× | Shopping |
| Commerzbank | 1.85× | Business & Career |
| Automobiles | 1.54× | Cars & Mobility |
| Deutsche Bahn | 1.73× | Cars & Mobility |
| EBay | 1.64× | Shopping |
| Kaufland | 1.64× | Shopping |
| 1.6× | Internet & Social Media | |
| Home improvement | 1.64× | Home & Garden |
| Indeed.com | 2.13× | Business & Career |
| Amazon.com | 1.51× | Shopping |
| Postbank | 1.96× | Business & Career |
| Real estate | 1.6× | Business & Career |
| Globus Baumarkt | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 12.2% |
| Germany | 6.7% |
See Facility management audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Facility management have in Germany?
Facility management has an estimated audience of 859,083 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Facility management fans?
31.9% of Facility management fans are female, 68.1% are male, with an average age of 43.9 years.
Which brands do Facility management fans like most?
Facility management fans show strongest brand affinity for hogeschool rotterdam (20.88×), Borussia Dortmund (1.52×), and LinkedIn (2.12×) over the country average.
Where do Facility management fans live in Germany?
Facility management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,227), Baden-Württemberg (reach 138,204), and Bayern (reach 137,846). These three regions account for the largest share of the active audience.
What other brands do Facility management fans also like?
Beyond Facility management itself, the audience over-indexes on Borussia Dortmund (1.52×), LinkedIn (2.12×), Bauhaus (2.07×), and AutoScout24 (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Facility management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.