Rascasse Audience Intelligence

Facility management Audience in Germany

A data profile of the people who buy, follow and care about Facility management in Germany — modelled from more than twelve digital signal sources. Facility management has an estimated audience of 859,083 people in Germany.

#3453among Topic in Germany#630in Business & Career

The average Facility management fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include hogeschool rotterdam, APEX, Bauhaus, with strongest over-indexing on hogeschool rotterdam (20.88× the country average).

Demographically, the Facility management audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Facility management fan in Germany is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for hogeschool rotterdam.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facility management profile in Germany.

Audience size
859K
in Germany
Gender
31.9%♀
68.1% male
Age
43.9
average years
Country rank
#7433
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facility management fans

31.9% are female, 68.1% are male, average age 43.9.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Facility management audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age43.9
Estimated audience size859,083
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Facility management audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4928%
50+27%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Facility management audience comes from Germany.

Worldwide audience distribution share by country for Facility management
CountryShare
United States26.5%
United Kingdom12.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facility management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Facility management fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.44×
02Hessen~90K1.35×
03Nordrhein-Westfalen~200K1.17×
04Baden-Württemberg~100K1.16×
05Hamburg~20K1.11×
06Brandenburg~30K1.05×
07Bayern~100K1.02×
08Saarland~10K1.02×
09Rheinland-Pfalz~40K1.00×
10Bremen~7K1.00×
11Niedersachsen~80K0.94×
12Schleswig-Holstein~30K0.90×
13Sachsen-Anhalt~20K0.80×
14Thüringen~20K0.80×
15Sachsen~30K0.78×
16Mecklenburg-Vorpommern~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Facility management, Germany
0.76×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facility management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facility management audience
#·InterestCategoryAffinity×
01hogeschool rotterdamBusiness & Career20.88×
02APEXMusic & Radio8.69×
03Mortgage calculatorHome & Garden3.73×
04Indeed.comBusiness & Career2.13×
05BauhausShopping2.07×
06AutoScout24Cars & Mobility2.05×
07HornbachShopping1.94×
08CommerzbankBusiness & Career1.85×
09Deutsche BahnCars & Mobility1.73×
10REWEShopping1.72×
11EBayShopping1.64×
12KauflandShopping1.64×
13Home improvementHome & Garden1.64×
14WhatsAppInternet & Social Media1.60×
15Real estateBusiness & Career1.60×
16AutomobilesCars & Mobility1.54×
17Borussia DortmundSports1.52×
18Do it yourself (DIY)Home & Garden1.52×
19Amazon.comShopping1.51×
20EdekaShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facility management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facility management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facility management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Luxury OrientationPREMIUM1.05×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facility management have in Germany?

Facility management has an estimated audience of 859,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Facility management fans?

31.9% of Facility management fans are female, 68.1% are male, with an average age of 43.9 years.

03

Which brands do Facility management fans like most?

Facility management fans show strongest brand affinity for hogeschool rotterdam (20.88×), APEX (8.69×), and Bauhaus (2.07×) over the country average.

04

Where do Facility management fans live in Germany?

Facility management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Facility management fans also like?

Beyond Facility management itself, the audience over-indexes on APEX (8.69×), Bauhaus (2.07×), AutoScout24 (2.05×), and Borussia Dortmund (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Facility management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Facility management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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