Geek Audience in Germany
Geek has an estimated audience of 1,145,402 people in Germany. 39.4% are female, 60.6% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Dog breed, Israel, KLIX (AM), Kodi (software).
The average Geek fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Dog breed, Israel, with strongest over-indexing on Progressive rock (4.8× the country average). Demographically, the Geek audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Geek fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 29.5 |
| Estimated audience size | 1,145,402 |
Audience persona
The typical Geek fan in Germany is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,644 | 1.18× |
| Bayern | 190,634 | 1.04× |
| Baden-Württemberg | 150,497 | 0.96× |
| Niedersachsen | 114,536 | 1.03× |
| Hessen | 96,509 | 1.11× |
| Rheinland-Pfalz | 59,261 | 1.03× |
| Berlin | 55,570 | 1.09× |
| Sachsen | 52,583 | 0.94× |
| Schleswig-Holstein | 41,605 | 1.01× |
| Brandenburg | 34,292 | 0.97× |
| Hamburg | 26,794 | 1.04× |
| Sachsen-Anhalt | 25,221 | 0.85× |
| Thüringen | 24,796 | 0.85× |
| Mecklenburg-Vorpommern | 20,838 | 0.95× |
| Saarland | 13,818 | 0.98× |
| Bremen | 9,700 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.8× | Music & Radio |
| Dog breed | 1.82× | Pets & Animals |
| Israel | 3.72× | Travel & Leisure |
| KLIX (AM) | 4.4× | Music & Radio |
| Kodi (software) | 4.6× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Personalised Gifts | 1.95× | Home & Garden |
| Goon | 5.89× | Movies & TV |
| Handmade Gifts | 1.95× | Kids & Family |
| Natural rubber | 2.08× | Cars & Mobility |
| Hoorn | 6.93× | Travel & Leisure |
| Urban horticulture | 1.57× | Home & Garden |
| Moroccan riad | 5.32× | Politics & Society |
| Hauptschule | 6.03× | Kids & Family |
| Keeper (password manager) | 3.26× | Technology & Electronics |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Minestrone | 1.92× | Food & Beverages |
| Grinch | 1.84× | Movies & TV |
| Goop | 5.67× | Internet & Social Media |
| Abancay | 12.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Urban Lifestyle | OPEN | 1.28 |
| Tradition | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.2 |
| Social Media Usage | JOY | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 8.2% |
| France | 7.7% |
See Geek audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Geek have in Germany?
Geek has an estimated audience of 1,145,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Geek fans?
39.4% of Geek fans are female, 60.6% are male, with an average age of 29.5 years.
Which brands do Geek fans like most?
Geek fans show strongest brand affinity for Progressive rock (4.8×), Dog breed (1.82×), and Israel (3.72×) over the country average.
Where do Geek fans live in Germany?
Geek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,644), Bayern (reach 190,634), and Baden-Württemberg (reach 150,497). These three regions account for the largest share of the active audience.
What other brands do Geek fans also like?
Beyond Geek itself, the audience over-indexes on Dog breed (1.82×), Israel (3.72×), KLIX (AM) (4.4×), and Kodi (software) (4.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.