Rascasse Audience Intelligence

Geek Audience in Germany

A data profile of the people who buy, follow and care about Geek in Germany — modelled from more than twelve digital signal sources. Geek has an estimated audience of 1,145,402 people in Germany.

#2882among Topic in Germany#291in Technology & Electronics

The average Geek fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, My Hero Academia, Superman, with strongest over-indexing on Scooby-Doo (15.25× the country average).

Demographically, the Geek audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Geek fan in Germany is more male, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geek profile in Germany.

Audience size
1.1M
in Germany
Gender
39.4%♀
60.6% male
Age
29.5
average years
Country rank
#5776
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geek fans

39.4% are female, 60.6% are male, average age 29.5.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Geek audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age29.5
Estimated audience size1,145,402
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Geek audience in Germany
Age bracketShare%
16-1946%
20-2922%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Geek audience comes from Germany.

Worldwide audience distribution share by country for Geek
CountryShare
United States28.1%
Brazil8.2%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geek audience in Germany is strongest.

Fig. 05

Top regions by affinity

Geek fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.13×
02Hessen~100K1.11×
03Berlin~50K1.06×
04Hamburg~30K1.03×
05Rheinland-Pfalz~60K1.02×
06Saarland~10K1.02×
07Bremen~10K1.02×
08Bayern~200K1.01×
09Niedersachsen~100K1.01×
10Schleswig-Holstein~40K1.01×
11Mecklenburg-Vorpommern~20K0.97×
12Brandenburg~30K0.96×
13Baden-Württemberg~100K0.95×
14Sachsen~50K0.94×
15Sachsen-Anhalt~30K0.89×
16Thüringen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Geek, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geek audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV15.25×
02My Hero AcademiaLiterature15.25×
03Austin Powers (film series)Movies & TV15.25×
04Fairy TailLiterature12.00×
05Guardians of the Galaxy (film)Movies & TV8.55×
06Kate BeckinsaleMovies & TV8.53×
07Hunter × HunterLiterature8.22×
08Winona RyderMovies & TV6.59×
09DC ComicsLiterature6.40×
10Henry CavillMovies & TV6.22×
11Robert RedfordMovies & TV5.82×
12Motorcycle helmetCars & Mobility5.81×
13Anime conventionLiterature5.14×
14One PieceMovies & TV4.68×
15PokémonGames4.64×
16SupermanMovies & TV4.25×
17BatmanMovies & TV3.66×
18HugendubelShopping2.96×
19RedditInternet & Social Media2.91×
20Harry PotterMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geek audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Community OrientationOPEN1.53×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geek audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
DIY MentalityTHRILL0.80×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geek have in Germany?

Geek has an estimated audience of 1,145,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Geek fans?

39.4% of Geek fans are female, 60.6% are male, with an average age of 29.5 years.

03

Which brands do Geek fans like most?

Geek fans show strongest brand affinity for Scooby-Doo (15.25×), My Hero Academia (15.25×), and Superman (4.25×) over the country average.

04

Where do Geek fans live in Germany?

Geek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Geek fans also like?

Beyond Geek itself, the audience over-indexes on My Hero Academia (15.25×), Superman (4.25×), Robert Redford (5.82×), and Batman (3.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Geek audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Geek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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