Rascasse Audience Intelligence

Geek Audience in United States

A data profile of the people who buy, follow and care about Geek in United States — modelled from more than twelve digital signal sources. Geek has an estimated audience of 16,169,801 people in United States.

#1461among Topic in United States#103in Technology & Electronics

The average Geek fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Fandom, Comics, with strongest over-indexing on Superman (2× the country average).

Demographically, the Geek audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geek fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geek profile in United States.

Audience size
16.2M
in United States
Gender
44.2%♀
55.8% male
Age
33.4
average years
Country rank
#2141
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geek fans

44.2% are female, 55.8% are male, average age 33.4.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Geek audience in United States
MetricValue
Female44.2%
Male55.8%
Average age33.4
Estimated audience size16,169,801
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Geek audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Geek audience comes from United States.

Worldwide audience distribution share by country for Geek
CountryShare
United States28.1%
Brazil8.2%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geek audience in United States is strongest.

Fig. 05

Top regions by affinity

Geek fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.64×
02Texas~2M1.27×
03Arizona~400K1.25×
04Nevada~200K1.25×
05Louisiana~300K1.23×
06Washington~400K1.22×
07Virginia~500K1.19×
08Maryland~300K1.19×
09New York~1M1.16×
10Florida~1M1.14×
11Oregon~200K1.14×
12New Mexico~90K1.09×
13Kansas~100K1.08×
14West Virginia~80K1.08×
15Alaska~40K1.08×
16Massachusetts~300K1.05×
17Alabama~200K1.05×
18Georgia~500K1.04×
19Oklahoma~200K1.04×
20Colorado~300K1.03×
21Washington, District of Columbia~50K1.03×
22Mississippi~100K1.01×
23Arkansas~100K1.01×
24Minnesota~200K1.00×
25Nebraska~80K1.00×
26Illinois~500K0.99×
27Utah~100K0.99×
28New Jersey~400K0.97×
29Indiana~300K0.96×
30Missouri~300K0.96×
31Tennessee~300K0.95×
32North Carolina~500K0.94×
33Kentucky~200K0.94×
34Connecticut~200K0.94×
35Hawaii~60K0.92×
36Delaware~40K0.91×
37South Carolina~200K0.90×
38Pennsylvania~500K0.88×
39Wisconsin~200K0.86×
40Iowa~100K0.86×
41Idaho~70K0.86×
42New Hampshire~50K0.86×
43Rhode Island~40K0.86×
44South Dakota~30K0.86×
45Ohio~400K0.85×
46North Dakota~30K0.85×
47Michigan~400K0.84×
48Maine~50K0.83×
49Vermont~20K0.82×
50Montana~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Geek, United States
0.77×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geek audience
#·InterestCategoryAffinity×
01Superhero fictionLiterature5.20×
02FandomLiterature3.19×
03DC ComicsLiterature3.16×
04Anime and manga fandomLiterature2.98×
05PokémonGames2.78×
06GameStopGames2.15×
07ComicsLiterature2.14×
08BeetlejuiceMovies & TV2.08×
09Game of ThronesMovies & TV2.06×
10SupermanMovies & TV2.00×
11BatmanMovies & TV1.89×
12MangaLiterature1.87×
13Mixed martial artsSports1.83×
14Fiction booksLiterature1.80×
15Harry PotterMovies & TV1.79×
16DrawingHome & Garden1.65×
17Science fiction moviesMovies & TV1.64×
18HollywoodTravel & Leisure1.62×
19MSNNews1.60×
20Mobile gameGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geek audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Early Adopter MentalityPOWER1.42×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geek audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Family OrientationCONSERVATISM0.81×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geek have in United States?

Geek has an estimated audience of 16,169,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Geek fans?

44.2% of Geek fans are female, 55.8% are male, with an average age of 33.4 years.

03

Which brands do Geek fans like most?

Geek fans show strongest brand affinity for Superman (2×), Fandom (3.19×), and Comics (2.14×) over the country average.

04

Where do Geek fans live in United States?

Geek fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Geek fans also like?

Beyond Geek itself, the audience over-indexes on Fandom (3.19×), Comics (2.14×), Anime and manga fandom (2.98×), and Pokémon (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Geek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Geek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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