Geek Audience in United States

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Geek has an estimated audience of 16,169,801 people in United States. 44.2% are female, 55.8% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Grand Cherokee (WJ), Jezebel (film), Urban Outfitters, Captain America (1990 film).

The average Geek fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Grand Cherokee (WJ), Jezebel (film), with strongest over-indexing on Israel (3.98× the country average). Demographically, the Geek audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Geek fans

Demographic split for Geek audience in United States
MetricValue
Female44.2%
Male55.8%
Average age33.4
Estimated audience size16,169,801

Audience persona

The typical Geek fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Geek in United States
RegionReachAffinity
California3,081,0481.73×
Texas1,853,4721.33×
Florida1,234,5821.13×
New York1,125,2701.25×
Illinois544,4621.01×
Georgia533,4131.07×
Virginia496,9191.26×
Pennsylvania485,0890.89×
North Carolina470,1950.97×
Arizona446,5501.35×
New Jersey423,7471.03×
Ohio421,8370.85×
Washington415,6641.28×
Massachusetts356,0881.12×
Michigan355,6080.84×
Maryland340,7941.23×
Tennessee304,7510.94×
Indiana291,9030.99×
Colorado276,7401.09×
Missouri253,7840.97×
Alabama242,1381.07×
Minnesota237,6161.03×
Louisiana234,8711.13×
South Carolina218,8730.9×
Oregon215,9931.17×
Nevada203,8651.3×
Wisconsin199,9320.82×
Oklahoma190,8311.06×
Kentucky182,6430.9×
Connecticut149,8010.92×
Utah142,9420.99×
Kansas138,1521.08×
Arkansas133,9301.01×
Mississippi129,5080.97×
Iowa111,4000.84×
New Mexico87,2941.08×
Nebraska79,2600.98×
West Virginia76,4471.02×
Idaho65,9910.81×
Hawaii58,3150.84×
Washington, District of Columbia52,2481.08×
New Hampshire51,8820.81×
Maine45,8100.79×
Rhode Island41,2830.8×
Delaware38,8130.87×
Alaska35,9331.04×
Montana29,0750.65×
South Dakota24,8930.67×
North Dakota22,6940.68×
Vermont19,3630.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geek audience
BrandAffinityCategory
Israel3.98×Travel & Leisure
Jeep Grand Cherokee (WJ)8.64×Cars & Mobility
Jezebel (film)7.79×Movies & TV
Urban Outfitters1.52×Shopping
Captain America (1990 film)3.1×Movies & TV
Bank account1.68×Business & Career
Google Photos1.6×Technology & Electronics
Nebraska Cornhuskers football2.29×Sports
Monogram2.3×Home & Garden
Jesse Plemons1.93×Movies & TV
Wikia1.89×Internet & Social Media
Winemaking2.51×Food & Beverages
Home staging2.83×Home & Garden
TeachHUB2.13×Business & Career
Grammarly2.44×Business & Career
Strategic human resource planning4.72×Business & Career
Hayward, California5.32×Travel & Leisure
Glossier2.51×Beauty & Wellness
Jeep Wagoneer2.62×Cars & Mobility
Hocus Pocus2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geek audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.43
IndividualismJOY1.17
Social Media UsageJOY1.15
PatriotismCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Geek
CountryShare
United States28.1%
Brazil8.2%
France7.7%

See Geek audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Geek have in United States?

Geek has an estimated audience of 16,169,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Geek fans?

44.2% of Geek fans are female, 55.8% are male, with an average age of 33.4 years.

Which brands do Geek fans like most?

Geek fans show strongest brand affinity for Israel (3.98×), Jeep Grand Cherokee (WJ) (8.64×), and Jezebel (film) (7.79×) over the country average.

Where do Geek fans live in United States?

Geek fans in United States are most concentrated in California (reach 3,081,048), Texas (reach 1,853,472), and Florida (reach 1,234,582). These three regions account for the largest share of the active audience.

What other brands do Geek fans also like?

Beyond Geek itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (8.64×), Jezebel (film) (7.79×), Urban Outfitters (1.52×), and Captain America (1990 film) (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.