Gold plating Audience in Germany
Gold plating has an estimated audience of 360,120 people in Germany. 66.4% are female, 33.6% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sister Act, MailChimp, Thomas Sabo, Gina Tricot, Filmweb.
The average Gold plating fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sister Act, MailChimp, Thomas Sabo, with strongest over-indexing on Sister Act (53.44× the country average). Demographically, the Gold plating audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Gold plating fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 32.0 |
| Estimated audience size | 360,120 |
Audience persona
The typical Gold plating fan in Germany is more female, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Sister Act.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,343 | 1.08× |
| Bayern | 59,304 | 1.02× |
| Baden-Württemberg | 49,993 | 1.02× |
| Hessen | 46,177 | 1.68× |
| Niedersachsen | 31,749 | 0.91× |
| Berlin | 27,574 | 1.71× |
| Rheinland-Pfalz | 16,867 | 0.93× |
| Sachsen | 15,675 | 0.89× |
| Hamburg | 10,411 | 1.28× |
| Schleswig-Holstein | 9,139 | 0.71× |
| Brandenburg | 8,226 | 0.74× |
| Sachsen-Anhalt | 6,716 | 0.72× |
| Thüringen | 6,421 | 0.7× |
| Mecklenburg-Vorpommern | 4,747 | 0.69× |
| Saarland | 4,194 | 0.95× |
| Bremen | 2,984 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sister Act | 53.44× | Movies & TV |
| MailChimp | 29.08× | Internet & Social Media |
| Thomas Sabo | 12.07× | Fashion & Accessoires |
| Gina Tricot | 7.06× | Fashion & Accessoires |
| Filmweb | 33.89× | Movies & TV |
| Hermès | 3.09× | Fashion & Accessoires |
| Art jewelry | 6.18× | Fashion & Accessoires |
| Kim Soo-hyun | 20× | Movies & TV |
| Breuninger | 3.41× | Fashion & Accessoires |
| H&M | 2.35× | Shopping |
| Handmade jewelry | 4.36× | Fashion & Accessoires |
| Swarovski | 4.84× | Fashion & Accessoires |
| Drop shipping | 3.05× | Shopping |
| Ramallah | 16.98× | Travel & Leisure |
| Primark | 2.88× | Shopping |
| Bling-bling | 16.49× | Fashion & Accessoires |
| Airbnb | 2.29× | Travel & Leisure |
| Kevin Costner | 6.84× | Movies & TV |
| Knitting | 3.19× | Home & Garden |
| TikTok | 1.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.12 |
| Creativity | OPEN | 1.98 |
| Design Affinity | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.73 |
| Luxury Orientation | PREMIUM | 1.71 |
| Quality Awareness | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 9.4% |
| Turkey | 5.6% |
See Gold plating audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gold plating have in Germany?
Gold plating has an estimated audience of 360,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gold plating fans?
66.4% of Gold plating fans are female, 33.6% are male, with an average age of 32.0 years.
Which brands do Gold plating fans like most?
Gold plating fans show strongest brand affinity for Sister Act (53.44×), MailChimp (29.08×), and Thomas Sabo (12.07×) over the country average.
Where do Gold plating fans live in Germany?
Gold plating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,343), Bayern (reach 59,304), and Baden-Württemberg (reach 49,993). These three regions account for the largest share of the active audience.
What other brands do Gold plating fans also like?
Beyond Gold plating itself, the audience over-indexes on MailChimp (29.08×), Thomas Sabo (12.07×), Gina Tricot (7.06×), and Filmweb (33.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gold plating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.