Rascasse Audience Intelligence

Gold plating Audience in United States

A data profile of the people who buy, follow and care about Gold plating in United States — modelled from more than twelve digital signal sources. Gold plating has an estimated audience of 2,239,648 people in United States.

#5958among Topic in United States#590in Fashion & Accessoires

The average Gold plating fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Gold-filled jewelry, Shopping malls, with strongest over-indexing on Discount stores (4.11× the country average).

Demographically, the Gold plating audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold plating fan in United States is more female, around 35.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold plating profile in United States.

Audience size
2.2M
in United States
Gender
61.3%♀
38.7% male
Age
35.5
average years
Country rank
#13002
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold plating fans

61.3% are female, 38.7% are male, average age 35.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Gold plating audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.5
Estimated audience size2,239,648
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Gold plating audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Gold plating audience comes from United States.

Worldwide audience distribution share by country for Gold plating
CountryShare
United States18.6%
Japan9.4%
Turkey5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold plating audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold plating fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~90K2.54×
02Utah~50K2.47×
03Colorado~50K1.55×
04Hawaii~10K1.43×
05California~300K1.33×
06Texas~200K1.23×
07Florida~200K1.18×
08Georgia~80K1.17×
09Arizona~50K1.16×
10Maryland~40K1.15×
11Idaho~10K1.12×
12Wisconsin~40K1.11×
13Illinois~80K1.10×
14Nevada~20K1.08×
15New York~100K1.07×
16Louisiana~30K1.04×
17North Carolina~70K1.01×
18New Jersey~60K1.00×
19Oklahoma~20K1.00×
20Mississippi~20K1.00×
21Washington, District of Columbia~7K1.00×
22Virginia~50K0.99×
23Alabama~30K0.99×
24Washington~40K0.97×
25Connecticut~20K0.96×
26South Carolina~30K0.95×
27New Mexico~10K0.95×
28Delaware~6K0.95×
29Oregon~20K0.94×
30Alaska~4K0.93×
31Kansas~20K0.92×
32Rhode Island~6K0.91×
33Massachusetts~40K0.90×
34South Dakota~5K0.90×
35North Dakota~4K0.90×
36Tennessee~40K0.89×
37Arkansas~20K0.89×
38Vermont~3K0.89×
39West Virginia~9K0.85×
40New Hampshire~8K0.85×
41Maine~7K0.85×
42Montana~5K0.85×
43Nebraska~9K0.84×
44Pennsylvania~60K0.83×
45Michigan~50K0.83×
46Indiana~30K0.82×
47Ohio~60K0.81×
48Kentucky~20K0.81×
49Iowa~10K0.81×
50Minnesota~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Gold plating, United States
0.79×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold plating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold plating audience
#·InterestCategoryAffinity×
01Gold-filled jewelryFashion & Accessoires19.10×
02PlatedShopping16.09×
03SwarovskiFashion & Accessoires5.31×
04Costume jewelryFashion & Accessoires4.75×
05QVCMovies & TV4.37×
06Discount storesShopping4.11×
07Shopping mallsShopping3.12×
08FedExBusiness & Career2.78×
09Mortgage loansBusiness & Career2.65×
10Vehicle insuranceCars & Mobility2.49×
11GemstoneFashion & Accessoires2.45×
12Nordstrom rackFashion & Accessoires2.39×
13Planet FitnessSports2.18×
14PinterestInternet & Social Media2.08×
15SephoraShopping1.96×
16FurnitureHome & Garden1.92×
17T-MobileTechnology & Electronics1.78×
18McDonald'sFood & Beverages1.76×
19JewelryFashion & Accessoires1.64×
20EBayShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold plating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold plating audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.04×
Quality AwarenessPREMIUM1.71×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold plating audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.76×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold plating have in United States?

Gold plating has an estimated audience of 2,239,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gold plating fans?

61.3% of Gold plating fans are female, 38.7% are male, with an average age of 35.5 years.

03

Which brands do Gold plating fans like most?

Gold plating fans show strongest brand affinity for Discount stores (4.11×), Gold-filled jewelry (19.1×), and Shopping malls (3.12×) over the country average.

04

Where do Gold plating fans live in United States?

Gold plating fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gold plating fans also like?

Beyond Gold plating itself, the audience over-indexes on Gold-filled jewelry (19.1×), Shopping malls (3.12×), Plated (16.09×), and Mortgage loans (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gold plating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold plating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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