Gold plating Audience in United States

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Gold plating has an estimated audience of 2,239,648 people in United States. 61.3% are female, 38.7% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, Pro-Ject, Hebe, Information sensitivity, Home equity.

The average Gold plating fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Pro-Ject, Hebe, with strongest over-indexing on Product design (2.79× the country average). Demographically, the Gold plating audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gold plating fans

Demographic split for Gold plating audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.5
Estimated audience size2,239,648

Audience persona

The typical Gold plating fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Gold plating in United States
RegionReachAffinity
California343,5631.39×
Texas248,1361.29×
Florida188,5621.24×
New York147,5071.18×
Illinois86,1141.15×
Georgia81,6121.18×
Missouri74,7842.07×
North Carolina68,0971.01×
Pennsylvania63,0600.84×
Utah62,3483.11×
New Jersey59,0671.04×
Arizona57,9991.27×
Colorado55,6391.58×
Virginia54,7531×
Ohio53,3150.77×
Michigan49,0210.84×
Washington46,3321.03×
Maryland46,1681.2×
Massachusetts40,2210.91×
Tennessee38,6340.86×
South Carolina32,1530.95×
Indiana31,4650.77×
Alabama31,4591.01×
Louisiana30,1121.04×
Nevada24,8661.15×
Minnesota24,3150.76×
Wisconsin23,9390.71×
Oklahoma23,4760.94×
Oregon23,3740.91×
Connecticut21,3260.95×
Kentucky20,7940.74×
Mississippi17,6540.96×
Hawaii15,8741.65×
Arkansas15,6840.85×
Idaho14,6951.31×
Kansas14,2860.81×
Iowa13,3010.72×
New Mexico9,7880.87×
Nebraska7,6790.68×
Washington, District of Columbia6,8861.02×
West Virginia6,6920.64×
New Hampshire6,0040.68×
Delaware5,7220.93×
Rhode Island5,3250.75×
Maine5,2030.65×
Alaska3,7100.77×
Montana3,3640.54×
North Dakota2,8600.62×
South Dakota2,5540.49×
Wyoming2,1650.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold plating audience
BrandAffinityCategory
Product design2.79×Business & Career
Pro-Ject5.42×Music & Radio
Hebe7.48×Home & Garden
Information sensitivity9.51×Technology & Electronics
Home equity1.94×Home & Garden
Penn & Teller7.48×Movies & TV
Jaws4.01×Movies & TV
Nebraska Cornhuskers football2.62×Sports
JDSU2.17×Business & Career
GILT8.14×Shopping
Bank account1.68×Business & Career
Jesse Plemons2.28×Movies & TV
Kendra Scott1.91×Fashion & Accessoires
Panama2.35×Travel & Leisure
Emperor Entertainment Group7.48×Business & Career
Racing1.62×Cars & Mobility
Mothercare1.92×Kids & Family
Charlamagne Tha God5.26×Movies & TV
Cam Ward1.87×Sports
Tiffany Haddish2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold plating audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
Price SensitivityPREMIUM1.4
Design AffinityPREMIUM1.39
ExtroversionTHRILL1.35
SustainabilityBALANCE1.32
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Gold plating
CountryShare
United States18.6%
Japan9.4%
Turkey5.6%

See Gold plating audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gold plating have in United States?

Gold plating has an estimated audience of 2,239,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Gold plating fans?

61.3% of Gold plating fans are female, 38.7% are male, with an average age of 35.5 years.

Which brands do Gold plating fans like most?

Gold plating fans show strongest brand affinity for Product design (2.79×), Pro-Ject (5.42×), and Hebe (7.48×) over the country average.

Where do Gold plating fans live in United States?

Gold plating fans in United States are most concentrated in California (reach 343,563), Texas (reach 248,136), and Florida (reach 188,562). These three regions account for the largest share of the active audience.

What other brands do Gold plating fans also like?

Beyond Gold plating itself, the audience over-indexes on Pro-Ject (5.42×), Hebe (7.48×), Information sensitivity (9.51×), and Home equity (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold plating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.