Rascasse Audience Intelligence

Granite Audience in Germany

A data profile of the people who buy, follow and care about Granite in Germany — modelled from more than twelve digital signal sources. Granite has an estimated audience of 294,992 people in Germany.

#6205among Topic in Germany#844in Home & Garden

The average Granite fan in Germany is 38.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Red Bull Music Academy, Tagesschau, Humboldt University of Berlin, with strongest over-indexing on Red Bull Music Academy (275.8× the country average).

Demographically, the Granite audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Granite fan in Germany is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Red Bull Music Academy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Granite profile in Germany.

Audience size
295K
in Germany
Gender
45.8%♀
54.2% male
Age
38.4
average years
Country rank
#17549
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Granite fans

45.8% are female, 54.2% are male, average age 38.4.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Granite audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age38.4
Estimated audience size294,992
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Granite audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Granite audience comes from Germany.

Worldwide audience distribution share by country for Granite
CountryShare
United States35.1%
United Kingdom5.3%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Granite audience in Germany is strongest.

Fig. 05

Top regions by affinity

Granite fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.99×
02Hamburg~10K1.55×
03Bayern~60K1.37×
04Mecklenburg-Vorpommern~6K1.06×
05Sachsen~10K1.03×
06Niedersachsen~30K1.01×
07Schleswig-Holstein~10K0.98×
08Baden-Württemberg~40K0.96×
09Thüringen~7K0.95×
10Brandenburg~8K0.86×
11Sachsen-Anhalt~6K0.85×
12Hessen~20K0.83×
13Rheinland-Pfalz~10K0.81×
14Nordrhein-Westfalen~50K0.77×
15Saarland~3K0.73×
16Bremen~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Granite, Germany
0.62×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Granite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Granite audience
#·InterestCategoryAffinity×
01Red Bull Music AcademyMusic & Radio275.80×
02Refinery29Fashion & Accessoires82.61×
03Berlin University of the ArtsBusiness & Career52.48×
04ModeratMusic & Radio31.23×
05Frankfurt Book FairLiterature30.26×
06Max HerreMusic & Radio26.58×
07Humboldt University of BerlinBusiness & Career20.00×
08Free University of BerlinBusiness & Career20.00×
09RWTH Aachen UniversityBusiness & Career20.00×
10Esther GrafMusic & Radio20.00×
11KettcarMusic & Radio20.00×
12Wir sind HeldenMusic & Radio18.82×
13Ronan KeatingMusic & Radio18.60×
14University of HamburgBusiness & Career16.55×
15Jan DelayMusic & Radio13.62×
16Onitsuka TigerFashion & Accessoires12.78×
17Claudia SchifferFashion & Accessoires9.05×
18Reinhard MeyMusic & Radio6.34×
19TagesschauMovies & TV5.94×
20HornbachShopping3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Granite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Granite audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.25×
Need for SecurityCONSERVATISM1.76×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Granite audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Granite have in Germany?

Granite has an estimated audience of 294,992 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Granite fans?

45.8% of Granite fans are female, 54.2% are male, with an average age of 38.4 years.

03

Which brands do Granite fans like most?

Granite fans show strongest brand affinity for Red Bull Music Academy (275.8×), Tagesschau (5.94×), and Humboldt University of Berlin (20×) over the country average.

04

Where do Granite fans live in Germany?

Granite fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Granite fans also like?

Beyond Granite itself, the audience over-indexes on Tagesschau (5.94×), Humboldt University of Berlin (20×), Berlin University of the Arts (52.48×), and Frankfurt Book Fair (30.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Granite audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Granite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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