Granite Audience in United States

Granite logo

Granite has an estimated audience of 9,717,846 people in United States. 64.7% are female, 35.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Historic site, JDSU, Jesse Plemons, Grace Slick.

The average Granite fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Historic site, JDSU, with strongest over-indexing on Product design (1.57× the country average). Demographically, the Granite audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Granite fans

Demographic split for Granite audience in United States
MetricValue
Female64.7%
Male35.3%
Average age41.2
Estimated audience size9,717,846

Audience persona

The typical Granite fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Granite in United States
RegionReachAffinity
California1,175,6261.1×
Texas914,9611.1×
Florida665,5101.01×
New York446,8510.82×
North Carolina290,5380.99×
Georgia288,1820.96×
Illinois286,6180.89×
Ohio274,7280.92×
Pennsylvania261,5980.8×
Virginia252,6811.07×
Michigan230,6050.91×
Washington228,5721.17×
Arizona215,4711.09×
Indiana204,5021.15×
New Jersey204,4680.83×
Massachusetts201,4131.05×
Utah189,4392.18×
Colorado181,5161.19×
Tennessee171,4810.88×
Maryland147,4560.88×
Oklahoma144,9631.34×
South Carolina131,3390.9×
Missouri130,0520.83×
Minnesota124,4010.89×
Wisconsin123,6220.85×
Oregon113,8961.02×
Alabama109,5230.81×
Louisiana103,5410.83×
Kentucky94,5530.78×
Nevada86,6410.92×
Arkansas84,3381.05×
Connecticut79,7450.82×
Kansas71,9510.94×
Idaho61,8461.27×
Mississippi60,5280.76×
New Hampshire59,8011.56×
Iowa58,7270.73×
Montana46,3611.72×
New Mexico42,4700.87×
Maine36,1821.04×
West Virginia34,7690.77×
Nebraska32,4220.67×
Hawaii31,0900.74×
South Dakota30,9151.38×
Rhode Island25,6230.83×
Alaska22,8471.1×
Delaware20,0350.75×
Wyoming19,7501.37×
Washington, District of Columbia19,5490.67×
Vermont17,4701.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Granite audience
BrandAffinityCategory
Product design1.57×Business & Career
Historic site2.97×Arts & Culture
JDSU2.09×Business & Career
Jesse Plemons2.22×Movies & TV
Grace Slick5.46×Music & Radio
Goop3.31×Internet & Social Media
Vocal harmony2.8×Music & Radio
Grinch2.42×Movies & TV
Governor of Michigan4.43×Politics & Society
Hibachi4.55×Food & Beverages
Nebraska Cornhuskers football1.85×Sports
Fairy godmother3.75×Literature
Hipster4.74×Politics & Society
Home staging2.5×Home & Garden
Wok3.1×Food & Beverages
Staycation1.55×Home & Garden
Google Home2.96×Technology & Electronics
Urban horticulture1.57×Home & Garden
Cam Ward1.63×Sports
Wolverine (comics)2.25×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Granite audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
DIY MentalityTHRILL1.48
Luxury OrientationPREMIUM1.29
Price SensitivityPREMIUM1.25
IndulgenceJOY1.17
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Granite
CountryShare
United States35.1%
United Kingdom5.3%
Canada4.4%

See Granite audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Granite have in United States?

Granite has an estimated audience of 9,717,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Granite fans?

64.7% of Granite fans are female, 35.3% are male, with an average age of 41.2 years.

Which brands do Granite fans like most?

Granite fans show strongest brand affinity for Product design (1.57×), Historic site (2.97×), and JDSU (2.09×) over the country average.

Where do Granite fans live in United States?

Granite fans in United States are most concentrated in California (reach 1,175,626), Texas (reach 914,961), and Florida (reach 665,510). These three regions account for the largest share of the active audience.

What other brands do Granite fans also like?

Beyond Granite itself, the audience over-indexes on Historic site (2.97×), JDSU (2.09×), Jesse Plemons (2.22×), and Grace Slick (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Granite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.