Rascasse Audience Intelligence

Granite Audience in United States

A data profile of the people who buy, follow and care about Granite in United States — modelled from more than twelve digital signal sources. Granite has an estimated audience of 9,717,846 people in United States.

#2340among Topic in United States#262in Home & Garden

The average Granite fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, New York Post, Single-family detached home, with strongest over-indexing on Real property (3.54× the country average).

Demographically, the Granite audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Granite fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Granite profile in United States.

Audience size
9.7M
in United States
Gender
64.7%♀
35.3% male
Age
41.2
average years
Country rank
#3685
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Granite fans

64.7% are female, 35.3% are male, average age 41.2.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Granite audience in United States
MetricValue
Female64.7%
Male35.3%
Average age41.2
Estimated audience size9,717,846
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Granite audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Granite audience comes from United States.

Worldwide audience distribution share by country for Granite
CountryShare
United States35.1%
United Kingdom5.3%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Granite audience in United States is strongest.

Fig. 05

Top regions by affinity

Granite fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K2.21×
02Utah~200K2.15×
03Montana~50K1.76×
04South Dakota~40K1.64×
05New Hampshire~50K1.43×
06Oklahoma~100K1.34×
07Idaho~60K1.26×
08Indiana~200K1.16×
09Virginia~300K1.14×
10Alaska~20K1.13×
11Colorado~200K1.12×
12Maine~40K1.05×
13California~1M1.01×
14Massachusetts~200K0.99×
15Kansas~80K0.99×
16Oregon~100K0.98×
17Ohio~300K0.97×
18North Carolina~300K0.97×
19Washington~200K0.96×
20Arkansas~70K0.93×
21North Dakota~20K0.93×
22New Mexico~40K0.92×
23Texas~800K0.91×
24Georgia~300K0.91×
25Arizona~200K0.91×
26Pennsylvania~300K0.86×
27Maryland~100K0.86×
28South Carolina~100K0.86×
29Minnesota~100K0.86×
30Nevada~80K0.85×
31Nebraska~40K0.85×
32Michigan~200K0.84×
33Connecticut~80K0.84×
34Rhode Island~30K0.84×
35Illinois~300K0.81×
36Missouri~100K0.81×
37Wisconsin~100K0.81×
38Kentucky~100K0.81×
39New York~400K0.80×
40Louisiana~100K0.80×
41Mississippi~60K0.80×
42West Virginia~40K0.80×
43Delaware~20K0.80×
44Florida~500K0.79×
45New Jersey~200K0.79×
46Iowa~60K0.79×
47Alabama~100K0.76×
48Hawaii~30K0.73×
49Tennessee~100K0.72×
50Washington, District of Columbia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Granite, United States
0.69×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Granite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Granite audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden5.46×
02Multiple listing serviceHome & Garden5.17×
03Real propertyHome & Garden3.54×
04New York PostNews3.52×
05Residential areaHome & Garden3.02×
06Microwave ovenHome & Garden2.79×
07Washing machineHome & Garden2.50×
08MenardsHome & Garden2.49×
09KitchenwareHome & Garden2.06×
10Home AppliancesHome & Garden2.05×
11RenovationHome & Garden2.01×
12Air conditioningTechnology & Electronics1.78×
13Mortgage loansBusiness & Career1.77×
14Shopping mallsShopping1.69×
15IKEAHome & Garden1.66×
16Discount storesShopping1.65×
17ApartmentBusiness & Career1.61×
18SubwayFood & Beverages1.61×
19AirbnbTravel & Leisure1.56×
20Real estate brokerHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Granite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Granite audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.38×
DIY MentalityTHRILL1.48×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Granite audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Early Adopter MentalityPOWER0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Granite have in United States?

Granite has an estimated audience of 9,717,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Granite fans?

64.7% of Granite fans are female, 35.3% are male, with an average age of 41.2 years.

03

Which brands do Granite fans like most?

Granite fans show strongest brand affinity for Real property (3.54×), New York Post (3.52×), and Single-family detached home (5.46×) over the country average.

04

Where do Granite fans live in United States?

Granite fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Granite fans also like?

Beyond Granite itself, the audience over-indexes on New York Post (3.52×), Single-family detached home (5.46×), Menards (2.49×), and Home Appliances (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Granite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Granite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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