Rascasse Audience Intelligence

Graphics Audience in Germany

A data profile of the people who buy, follow and care about Graphics in Germany — modelled from more than twelve digital signal sources. Graphics has an estimated audience of 761,726 people in Germany.

#3705among Topic in Germany#99in Arts & Culture

The average Graphics fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pedro Pascal, Robert Redford, Tagesschau, with strongest over-indexing on Pedro Pascal (8.2× the country average).

Demographically, the Graphics audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Graphics fan in Germany is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphics profile in Germany.

Audience size
762K
in Germany
Gender
53.7%♀
46.3% male
Age
36.1
average years
Country rank
#8251
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphics fans

53.7% are female, 46.3% are male, average age 36.1.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Graphics audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age36.1
Estimated audience size761,726
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Graphics audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Graphics audience comes from Germany.

Worldwide audience distribution share by country for Graphics
CountryShare
United States30.3%
United Kingdom5.9%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Graphics fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.51×
02Sachsen~40K1.14×
03Bremen~7K1.08×
04Berlin~40K1.04×
05Hamburg~20K1.03×
06Bayern~100K1.01×
07Nordrhein-Westfalen~200K0.98×
08Niedersachsen~70K0.98×
09Hessen~50K0.95×
10Sachsen-Anhalt~20K0.95×
11Rheinland-Pfalz~40K0.94×
12Brandenburg~20K0.93×
13Schleswig-Holstein~30K0.92×
14Baden-Württemberg~90K0.91×
15Saarland~8K0.86×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Graphics, Germany
0.85×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphics audience
#·InterestCategoryAffinity×
01Pedro PascalMovies & TV8.20×
02Freddie HighmoreMovies & TV8.20×
03Berkshire HathawayBusiness & Career8.20×
04Video editingTechnology & Electronics6.90×
05NikonTechnology & Electronics5.12×
06BanksyArts & Culture4.81×
07MoodleTechnology & Electronics4.70×
08Robert RedfordMovies & TV4.69×
09Crime fictionLiterature3.46×
10Digital artArts & Culture3.23×
11Watercolor paintingArts & Culture3.23×
12Abstract artArts & Culture3.13×
13Art museumArts & Culture2.93×
14Contemporary artArts & Culture2.48×
15HugendubelShopping2.47×
16MuseumArts & Culture2.30×
17SupermanMovies & TV2.12×
18BatmanMovies & TV2.11×
19TagesschauMovies & TV1.90×
20Do it yourself (DIY)Home & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphics audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
Community OrientationOPEN1.92×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphics audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Family OrientationCONSERVATISM0.96×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphics have in Germany?

Graphics has an estimated audience of 761,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Graphics fans?

53.7% of Graphics fans are female, 46.3% are male, with an average age of 36.1 years.

03

Which brands do Graphics fans like most?

Graphics fans show strongest brand affinity for Pedro Pascal (8.2×), Robert Redford (4.69×), and Tagesschau (1.9×) over the country average.

04

Where do Graphics fans live in Germany?

Graphics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Graphics fans also like?

Beyond Graphics itself, the audience over-indexes on Robert Redford (4.69×), Tagesschau (1.9×), Video editing (6.9×), and Moodle (4.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Graphics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Graphics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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