Graphics Audience in Germany
Graphics has an estimated audience of 761,726 people in Germany. 53.7% are female, 46.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Figure painting (hobby), Oral, Kazakhstan, Calf raises, Este, Veneto.
The average Graphics fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Figure painting (hobby), Oral, Kazakhstan, with strongest over-indexing on Icon (magazine) (8.2× the country average). Demographically, the Graphics audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Graphics fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.1 |
| Estimated audience size | 761,726 |
Audience persona
The typical Graphics fan in Germany is balanced, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,722 | 0.99× |
| Bayern | 125,934 | 1.03× |
| Baden-Württemberg | 96,161 | 0.93× |
| Niedersachsen | 73,699 | 1× |
| Hessen | 52,150 | 0.9× |
| Sachsen | 42,554 | 1.14× |
| Rheinland-Pfalz | 36,128 | 0.95× |
| Berlin | 35,737 | 1.05× |
| Thüringen | 30,679 | 1.58× |
| Schleswig-Holstein | 24,870 | 0.91× |
| Brandenburg | 21,333 | 0.9× |
| Sachsen-Anhalt | 18,211 | 0.92× |
| Hamburg | 18,193 | 1.06× |
| Mecklenburg-Vorpommern | 11,746 | 0.81× |
| Saarland | 7,386 | 0.79× |
| Bremen | 6,858 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 8.2× | Arts & Culture |
| Figure painting (hobby) | 5.57× | Arts & Culture |
| Oral, Kazakhstan | 7.05× | Travel & Leisure |
| Calf raises | 8.2× | Sports |
| Este, Veneto | 1.82× | Travel & Leisure |
| Superior Hiking Trail | 8.2× | Travel & Leisure |
| Grinch | 1.68× | Movies & TV |
| Golem | 1.9× | Technology & Electronics |
| Home Delivery | 1.61× | Food & Beverages |
| Headhunters (film) | 2.69× | Movies & TV |
| Hypertext | 1.6× | Technology & Electronics |
| Loincloth | 1.57× | Fashion & Accessoires |
| Cachorro | 1.81× | Pets & Animals |
| Wolverine (comics) | 2.65× | Literature |
| Information sensitivity | 2.51× | Technology & Electronics |
| Mülheim | 1.56× | Travel & Leisure |
| Cynthia Erivo | 1.78× | Movies & TV |
| Strategic human resource planning | 4.31× | Business & Career |
| Centurion (film) | 2.21× | Movies & TV |
| Kaffe Fassett | 8.2× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Extroversion | THRILL | 1.62 |
| Sustainability | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.9% |
| China | 4.9% |
See Graphics audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Graphics have in Germany?
Graphics has an estimated audience of 761,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graphics fans?
53.7% of Graphics fans are female, 46.3% are male, with an average age of 36.1 years.
Which brands do Graphics fans like most?
Graphics fans show strongest brand affinity for Icon (magazine) (8.2×), Figure painting (hobby) (5.57×), and Oral, Kazakhstan (7.05×) over the country average.
Where do Graphics fans live in Germany?
Graphics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,722), Bayern (reach 125,934), and Baden-Württemberg (reach 96,161). These three regions account for the largest share of the active audience.
What other brands do Graphics fans also like?
Beyond Graphics itself, the audience over-indexes on Figure painting (hobby) (5.57×), Oral, Kazakhstan (7.05×), Calf raises (8.2×), and Este, Veneto (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graphics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.