A data profile of the people who buy, follow and care about Graphics in United States — modelled from more than twelve digital signal sources. Graphics has an estimated audience of 6,349,834 people in United States.
The average Graphics fan in United States is 39.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include City Bank, Do it yourself (DIY), Innovation, with strongest over-indexing on City Bank (5.31× the country average).
Demographically, the Graphics audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Graphics fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for City Bank.
The key figures that characterise the Graphics profile in United States.
52.6% are female, 47.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.8 |
| Estimated audience size | 6,349,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Graphics audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.9% |
| China | 4.9% |
Where the Graphics audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 1.45× | |
| 02 | Alabama | ~100K | 1.41× | |
| 03 | Louisiana | ~100K | 1.34× | |
| 04 | Mississippi | ~70K | 1.29× | |
| 05 | Arkansas | ~60K | 1.17× | |
| 06 | California | ~800K | 1.14× | |
| 07 | South Carolina | ~100K | 1.14× | |
| 08 | Texas | ~600K | 1.13× | |
| 09 | Indiana | ~100K | 1.13× | |
| 10 | Kansas | ~60K | 1.11× | |
| 11 | Oklahoma | ~80K | 1.10× | |
| 12 | Missouri | ~100K | 1.08× | |
| 13 | North Carolina | ~200K | 1.07× | |
| 14 | Tennessee | ~100K | 1.07× | |
| 15 | Florida | ~500K | 1.06× | |
| 16 | Kentucky | ~80K | 1.06× | |
| 17 | Nevada | ~60K | 1.04× | |
| 18 | West Virginia | ~30K | 1.04× | |
| 19 | Virginia | ~200K | 1.03× | |
| 20 | Maryland | ~100K | 1.03× | |
| 21 | New Mexico | ~30K | 1.03× | |
| 22 | Illinois | ~200K | 1.02× | |
| 23 | Idaho | ~30K | 1.02× | |
| 24 | South Dakota | ~10K | 1.00× | |
| 25 | Oregon | ~70K | 0.98× | |
| 26 | Utah | ~60K | 0.98× | |
| 27 | Hawaii | ~30K | 0.98× | |
| 28 | New York | ~300K | 0.97× | |
| 29 | Arizona | ~100K | 0.97× | |
| 30 | Washington, District of Columbia | ~20K | 0.97× | |
| 31 | North Dakota | ~10K | 0.96× | |
| 32 | Michigan | ~200K | 0.95× | |
| 33 | Washington | ~100K | 0.95× | |
| 34 | Alaska | ~10K | 0.95× | |
| 35 | Nebraska | ~30K | 0.94× | |
| 36 | Rhode Island | ~20K | 0.94× | |
| 37 | Pennsylvania | ~200K | 0.93× | |
| 38 | Ohio | ~200K | 0.92× | |
| 39 | Minnesota | ~80K | 0.92× | |
| 40 | Wisconsin | ~90K | 0.91× | |
| 41 | Connecticut | ~60K | 0.90× | |
| 42 | Iowa | ~50K | 0.90× | |
| 43 | Montana | ~20K | 0.90× | |
| 44 | Delaware | ~20K | 0.90× | |
| 45 | New Jersey | ~100K | 0.87× | |
| 46 | Vermont | ~9K | 0.85× | |
| 47 | Massachusetts | ~100K | 0.84× | |
| 48 | Maine | ~20K | 0.82× | |
| 49 | Colorado | ~80K | 0.79× | |
| 50 | New Hampshire | ~20K | 0.79× |
The strongest cross-interests of the Graphics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City Bank | Business & Career | 5.31× | ||
| 02 | Alvin and the Chipmunks | Music & Radio | 5.31× | ||
| 03 | Michelle Rodriguez | Movies & TV | 5.31× | ||
| 04 | Tropic Thunder | Movies & TV | 5.31× | ||
| 05 | International education | Business & Career | 4.89× | ||
| 06 | Web server | Technology & Electronics | 2.56× | ||
| 07 | Uniqlo | Shopping | 2.44× | ||
| 08 | Innovation | Business & Career | 2.43× | ||
| 09 | Gaming computer | Technology & Electronics | 2.32× | ||
| 10 | WWE Hall of Fame | Sports | 2.23× | ||
| 11 | Real property | Home & Garden | 2.20× | ||
| 12 | Drudge Report | Sports | 2.18× | ||
| 13 | Master of Business Administration | Business & Career | 2.05× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.94× | ||
| 15 | Chuck Norris | Movies & TV | 1.87× | ||
| 16 | Beetlejuice | Movies & TV | 1.76× | ||
| 17 | High school | Business & Career | 1.73× | ||
| 18 | NASDAQ | Business & Career | 1.60× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 20 | Subscription business model | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Early Adopter Mentality | POWER | 1.36× | |
| DIY Mentality | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Pet Ownership | JOY | 0.91× |
Graphics has an estimated audience of 6,349,834 people in United States, concentrated in California and Texas.
52.6% of Graphics fans are female, 47.4% are male, with an average age of 39.8 years.
Graphics fans show strongest brand affinity for City Bank (5.31×), Do it yourself (DIY) (1.59×), and Innovation (2.43×) over the country average.
Graphics fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Graphics itself, the audience over-indexes on Do it yourself (DIY) (1.59×), Innovation (2.43×), Real property (2.2×), and Alvin and the Chipmunks (5.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Graphics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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