Graphics Audience in United States

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Graphics has an estimated audience of 6,349,834 people in United States. 52.6% are female, 47.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Hibachi.

The average Graphics fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Graphics audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Graphics fans

Demographic split for Graphics audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.8
Estimated audience size6,349,834

Audience persona

The typical Graphics fan in United States is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Graphics in United States
RegionReachAffinity
California850,9171.22×
Texas634,0031.16×
Florida507,6531.18×
New York377,2221.06×
Georgia314,8971.61×
Illinois231,0861.09×
North Carolina215,6411.13×
Pennsylvania185,2070.87×
Ohio178,0770.91×
Michigan171,9291.04×
Virginia160,7141.04×
Tennessee147,5041.16×
New Jersey141,4360.88×
Indiana133,3481.15×
Washington127,9901×
Arizona125,5800.97×
Alabama124,4241.4×
Maryland112,0161.03×
Louisiana111,7031.36×
Massachusetts110,2200.88×
Missouri108,7111.06×
South Carolina107,9351.13×
Minnesota84,7090.93×
Wisconsin84,0300.88×
Colorado81,6140.82×
Oklahoma80,1661.14×
Kentucky76,0060.95×
Oregon74,3441.02×
Mississippi73,0571.4×
Arkansas60,9631.17×
Nevada58,4310.95×
Connecticut57,2940.9×
Utah54,7410.96×
Kansas53,9371.08×
Iowa45,5490.87×
New Mexico32,7381.03×
West Virginia30,3301.03×
Idaho29,1350.91×
Nebraska27,9880.88×
Hawaii25,5260.94×
Washington, District of Columbia20,4461.07×
Rhode Island19,4160.96×
New Hampshire17,0910.68×
Maine16,6330.73×
Delaware14,4070.82×
Montana12,1310.69×
South Dakota11,9740.82×
North Dakota11,5130.88×
Alaska10,4370.77×
Vermont7,7750.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graphics audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan18.22×Politics & Society
Goop12.27×Internet & Social Media
Wok11.58×Food & Beverages
Hibachi13.8×Food & Beverages
Grinch6.77×Movies & TV
Vocal harmony7.59×Music & Radio
Google Home10.8×Technology & Electronics
headspace12.93×Health
Grace Slick11.64×Music & Radio
No Escape (1994 film)13.91×Movies & TV
Cherish (group)12.85×Music & Radio
Steampunk5.31×Fashion & Accessoires
Ira Glass17.65×Music & Radio
Fairy godmother7.46×Literature
Bank account2.47×Business & Career
TV Fanatic10.16×Movies & TV
Gift registry12.11×Kids & Family
El Paso County, Colorado11.52×Travel & Leisure
Kikar HaShabbat14.34×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graphics audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.47
DIY MentalityTHRILL1.46
Design AffinityPREMIUM1.39
Urban LifestyleOPEN1.35
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Graphics
CountryShare
United States30.3%
United Kingdom5.9%
China4.9%

See Graphics audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Graphics have in United States?

Graphics has an estimated audience of 6,349,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Graphics fans?

52.6% of Graphics fans are female, 47.4% are male, with an average age of 39.8 years.

Which brands do Graphics fans like most?

Graphics fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (18.22×), and Goop (12.27×) over the country average.

Where do Graphics fans live in United States?

Graphics fans in United States are most concentrated in California (reach 850,917), Texas (reach 634,003), and Florida (reach 507,653). These three regions account for the largest share of the active audience.

What other brands do Graphics fans also like?

Beyond Graphics itself, the audience over-indexes on Governor of Michigan (18.22×), Goop (12.27×), Wok (11.58×), and Hibachi (13.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.