Rascasse Audience Intelligence

Great Britain Audience in Germany

A data profile of the people who buy, follow and care about Great Britain in Germany — modelled from more than twelve digital signal sources. Great Britain has an estimated audience of 813,125 people in Germany.

#94among Country in Germany#599among POI in Germany#620in Travel & Leisure

The average Great Britain fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Dracula Untold, Downton Abbey, with strongest over-indexing on Google News (8.88× the country average).

Demographically, the Great Britain audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Great Britain fan in Germany is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Britain profile in Germany.

Audience size
813K
in Germany
Gender
60.2%♀
39.8% male
Age
43.6
average years
Country rank
#7779
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Britain fans

60.2% are female, 39.8% are male, average age 43.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Great Britain audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age43.6
Estimated audience size813,125
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Great Britain audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4930%
50+25%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Great Britain audience comes from Germany.

Worldwide audience distribution share by country for Great Britain
CountryShare
United Kingdom33.3%
United States10.3%
Vietnam10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Britain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Great Britain fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.29×
02Nordrhein-Westfalen~200K1.19×
03Bayern~100K1.12×
04Hessen~70K1.07×
05Brandenburg~30K1.07×
06Sachsen~40K1.05×
07Hamburg~20K1.04×
08Baden-Württemberg~100K1.03×
09Rheinland-Pfalz~40K1.02×
10Thüringen~20K0.96×
11Schleswig-Holstein~30K0.94×
12Bremen~7K0.94×
13Mecklenburg-Vorpommern~10K0.91×
14Saarland~9K0.91×
15Sachsen-Anhalt~20K0.88×
16Niedersachsen~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Great Britain, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Britain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Britain audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV28.19×
02Saving Private RyanMovies & TV19.06×
03Leipzig Book FairLiterature14.25×
04Google NewsNews8.88×
05Downton AbbeyMovies & TV7.53×
06Paul SchockemöhleSports5.51×
07Meryl StreepMovies & TV4.91×
08Horse racingSports4.59×
09Non-alcoholic beverageFood & Beverages4.53×
10Liam NeesonMovies & TV3.77×
11Bruce SpringsteenMusic & Radio3.69×
12Jason MomoaMovies & TV3.37×
13SatireLiterature2.80×
14Der TagesspiegelNews2.71×
15Udo LindenbergMusic & Radio2.50×
16TagesschauMovies & TV2.04×
17Netto Marken-DiscountShopping1.97×
18Müller (company)Food & Beverages1.75×
19ZDFMovies & TV1.54×
20PoliticsPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Britain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Britain audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
TravellingTHRILL1.61×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Britain audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Britain have in Germany?

Great Britain has an estimated audience of 813,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Great Britain fans?

60.2% of Great Britain fans are female, 39.8% are male, with an average age of 43.6 years.

03

Which brands do Great Britain fans like most?

Great Britain fans show strongest brand affinity for Google News (8.88×), Dracula Untold (28.19×), and Downton Abbey (7.53×) over the country average.

04

Where do Great Britain fans live in Germany?

Great Britain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Great Britain fans also like?

Beyond Great Britain itself, the audience over-indexes on Dracula Untold (28.19×), Downton Abbey (7.53×), Saving Private Ryan (19.06×), and Tagesschau (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Great Britain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Great Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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