Great Britain Audience in Germany
Great Britain has an estimated audience of 813,125 people in Germany. 60.2% are female, 39.8% are male, average age 43.6. Top brand affinities: Satire, German television comedy, Tagesschau, Google News, Downton Abbey.
Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Great Britain audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Great Britain fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.6 |
| Estimated audience size | 813,125 |
Audience persona
The typical Great Britain fan in Germany is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 7.81× | Movies & TV |
| Tagesschau | 2.54× | Movies & TV |
| Google News | 4.93× | News |
| Downton Abbey | 6.4× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Allgäu | 5.49× | Travel & Leisure |
| Dracula Untold | 18.62× | Movies & TV |
| Netto Marken-Discount | 1.96× | Shopping |
| Harry Potter | 1.51× | Movies & TV |
| Automobiles | 1.64× | Cars & Mobility |
| Woolworths | 2.84× | Shopping |
| Country rap | 4.43× | Music & Radio |
| Liam Neeson | 4.29× | Movies & TV |
| Biology | 3.03× | Health |
| Casablanca | 7.47× | Travel & Leisure |
| Saving Private Ryan | 12.71× | Movies & TV |
| Hygiene | 2.34× | Beauty & Wellness |
| North Rhine-Westphalia | 1.89× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Travelling | THRILL | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
| Pet Ownership | JOY | 1.42 |
| Spirituality | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.3% |
| United States | 10.3% |
| Vietnam | 10.1% |
See Great Britain audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Great Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.