Great Britain Audience in Germany
Great Britain has an estimated audience of 813,125 people in Germany. 60.2% are female, 39.8% are male, average age 43.6. Top brand affinities: Unique Gifts, Stradivarius, Birthday Gifts, Esra Erol, HODINKEE.
Top brand affinities include Unique Gifts, Stradivarius, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.17× the country average). Demographically, the Great Britain audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Great Britain fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.6 |
| Estimated audience size | 813,125 |
Audience persona
The typical Great Britain fan in Germany is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Unique Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.17× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 2.05× | Kids & Family |
| Esra Erol | 6.56× | Movies & TV |
| HODINKEE | 12.18× | Fashion & Accessoires |
| Pillow | 1.71× | Home & Garden |
| Škoda Kodiaq | 2.19× | Cars & Mobility |
| Carrie (novel) | 5.59× | Literature |
| Christmas Gift | 1.52× | Kids & Family |
| Israel | 1.71× | Travel & Leisure |
| Este, Veneto | 2.02× | Travel & Leisure |
| Jack White | 1.59× | Movies & TV |
| Headhunters (film) | 3.22× | Movies & TV |
| Corona (band) | 1.65× | Music & Radio |
| Figure painting (hobby) | 2.69× | Arts & Culture |
| Coworking | 2.47× | Business & Career |
| Scratching post | 3.48× | Pets & Animals |
| Kissin' Dynamite | 4.43× | Music & Radio |
| Glashütte | 2.47× | Travel & Leisure |
| Volvo V60 | 2.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Travelling | THRILL | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
| Pet Ownership | JOY | 1.42 |
| Spirituality | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.3% |
| United States | 10.3% |
| Vietnam | 10.1% |
See Great Britain audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Great Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.