Rascasse Audience Intelligence

Great Britain Audience in United States

A data profile of the people who buy, follow and care about Great Britain in United States — modelled from more than twelve digital signal sources. Great Britain has an estimated audience of 2,059,163 people in United States.

#117among Country in United States#1083among POI in United States#1091in Travel & Leisure

The average Great Britain fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JetBlue, Alaska Airlines, FedEx, with strongest over-indexing on JetBlue (6.99× the country average).

Demographically, the Great Britain audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Britain fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for JetBlue.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Britain profile in United States.

Audience size
2.1M
in United States
Gender
62.6%♀
37.4% male
Age
41.4
average years
Country rank
#13921
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Britain fans

62.6% are female, 37.4% are male, average age 41.4.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Great Britain audience in United States
MetricValue
Female62.6%
Male37.4%
Average age41.4
Estimated audience size2,059,163
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Great Britain audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3915%
40-4921%
50+29%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Great Britain audience comes from United States.

Worldwide audience distribution share by country for Great Britain
CountryShare
United Kingdom33.3%
United States10.3%
Vietnam10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Britain audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Britain fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.26×
02Virginia~60K1.20×
03Texas~200K1.15×
04North Dakota~5K1.13×
05Kansas~20K1.11×
06North Carolina~70K1.09×
07Kentucky~30K1.08×
08Minnesota~30K1.06×
09Nebraska~10K1.06×
10Washington, District of Columbia~7K1.06×
11Washington~40K1.05×
12South Carolina~30K1.05×
13Iowa~20K1.05×
14New Jersey~50K1.04×
15Missouri~30K1.03×
16Hawaii~9K1.03×
17Alaska~5K1.03×
18California~200K1.02×
19Indiana~40K1.02×
20Alabama~30K1.02×
21Ohio~60K1.01×
22Oklahoma~20K1.01×
23Utah~20K1.01×
24South Dakota~5K1.01×
25Pennsylvania~70K1.00×
26Wisconsin~30K1.00×
27Illinois~70K0.99×
28Michigan~50K0.99×
29Massachusetts~40K0.99×
30Maryland~40K0.99×
31Arkansas~20K0.99×
32Montana~6K0.99×
33Louisiana~30K0.98×
34Connecticut~20K0.98×
35Florida~100K0.97×
36Idaho~10K0.97×
37Maine~7K0.97×
38Arizona~40K0.96×
39Oregon~20K0.96×
40New Hampshire~8K0.96×
41Tennessee~40K0.95×
42West Virginia~9K0.95×
43New York~100K0.94×
44Colorado~30K0.94×
45Mississippi~20K0.93×
46Rhode Island~6K0.91×
47Delaware~5K0.91×
48Vermont~3K0.91×
49Nevada~20K0.90×
50New Mexico~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Great Britain, United States
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Britain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Britain audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society20.68×
02Kensington PalaceTravel & Leisure20.43×
03Vietnam AirlinesTravel & Leisure16.41×
04TofuFood & Beverages13.60×
05Elderly careHealth10.22×
06Turkish AirlinesTravel & Leisure9.87×
07Dean MartinMusic & Radio9.47×
08George ClooneyMovies & TV8.18×
09Alaska AirlinesTravel & Leisure7.35×
10JetBlueTravel & Leisure6.99×
11Sustainable energyHome & Garden4.22×
12QVCMovies & TV4.13×
13FedExBusiness & Career3.85×
14Non-alcoholic beverageFood & Beverages3.49×
15Google NewsNews2.99×
16Mortgage loansBusiness & Career2.33×
17PinterestInternet & Social Media2.10×
18Nonprofit organizationPolitics & Society1.75×
19AirbnbTravel & Leisure1.63×
20FurnitureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Britain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Britain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Family OrientationCONSERVATISM2.59×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Britain audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.83×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Britain have in United States?

Great Britain has an estimated audience of 2,059,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Great Britain fans?

62.6% of Great Britain fans are female, 37.4% are male, with an average age of 41.4 years.

03

Which brands do Great Britain fans like most?

Great Britain fans show strongest brand affinity for JetBlue (6.99×), Alaska Airlines (7.35×), and FedEx (3.85×) over the country average.

04

Where do Great Britain fans live in United States?

Great Britain fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Great Britain fans also like?

Beyond Great Britain itself, the audience over-indexes on Alaska Airlines (7.35×), FedEx (3.85×), George Clooney (8.18×), and Elderly care (10.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Great Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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