Great Britain Audience in United States
Great Britain has an estimated audience of 2,059,163 people in United States. 62.6% are female, 37.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Kappa Sigma, Elsword, Voter registration, Natural rubber.
The average Great Britain fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Kappa Sigma, Elsword, with strongest over-indexing on Urban Outfitters (4.08× the country average). Demographically, the Great Britain audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Great Britain fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.4 |
| Estimated audience size | 2,059,163 |
Audience persona
The typical Great Britain fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 243,153 | 1.07× |
| Texas | 205,954 | 1.16× |
| Florida | 150,601 | 1.08× |
| New York | 118,729 | 1.03× |
| Georgia | 74,802 | 1.18× |
| Illinois | 70,962 | 1.03× |
| Pennsylvania | 69,615 | 1× |
| North Carolina | 68,511 | 1.11× |
| Ohio | 63,396 | 1× |
| Virginia | 61,045 | 1.22× |
| New Jersey | 55,293 | 1.06× |
| Michigan | 54,493 | 1.01× |
| Washington | 46,789 | 1.13× |
| Massachusetts | 42,580 | 1.05× |
| Tennessee | 40,584 | 0.98× |
| Arizona | 38,117 | 0.91× |
| Indiana | 37,115 | 0.99× |
| Maryland | 36,951 | 1.04× |
| Missouri | 33,708 | 1.02× |
| Colorado | 33,420 | 1.03× |
| South Carolina | 31,490 | 1.02× |
| Wisconsin | 30,858 | 1× |
| Minnesota | 30,408 | 1.03× |
| Alabama | 28,072 | 0.98× |
| Kentucky | 27,769 | 1.08× |
| Louisiana | 25,991 | 0.98× |
| Oregon | 23,408 | 0.99× |
| Oklahoma | 23,362 | 1.02× |
| Connecticut | 20,688 | 1× |
| Utah | 19,764 | 1.07× |
| Nevada | 18,640 | 0.94× |
| Kansas | 17,343 | 1.07× |
| Iowa | 17,300 | 1.02× |
| Arkansas | 16,203 | 0.96× |
| Mississippi | 15,427 | 0.91× |
| Idaho | 9,975 | 0.97× |
| Nebraska | 9,676 | 0.94× |
| Hawaii | 9,240 | 1.04× |
| West Virginia | 8,659 | 0.9× |
| New Mexico | 8,288 | 0.8× |
| New Hampshire | 7,625 | 0.94× |
| Washington, District of Columbia | 7,471 | 1.21× |
| Maine | 6,980 | 0.95× |
| Rhode Island | 6,014 | 0.92× |
| Montana | 5,281 | 0.92× |
| Delaware | 4,940 | 0.87× |
| North Dakota | 4,428 | 1.05× |
| South Dakota | 4,139 | 0.87× |
| Alaska | 4,039 | 0.92× |
| Vermont | 3,004 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 4.08× | Shopping |
| Kappa Sigma | 21.54× | Business & Career |
| Elsword | 18× | Games |
| Voter registration | 4.97× | Politics & Society |
| Natural rubber | 2.11× | Cars & Mobility |
| Minnesota | 1.7× | Travel & Leisure |
| Definitive Technology | 32.54× | Technology & Electronics |
| Tech News | 7.1× | Technology & Electronics |
| Home staging | 3.98× | Home & Garden |
| Urban horticulture | 2.59× | Home & Garden |
| Regional styles of Mexican music | 1.83× | Music & Radio |
| Nebraska Cornhuskers football | 2.17× | Sports |
| Steampunk | 2.84× | Fashion & Accessoires |
| Hog Hunting | 1.56× | Sports |
| Hocus Pocus | 2.19× | Movies & TV |
| Cleveland Clinic | 2.61× | Health |
| Janitor | 2.9× | Home & Garden |
| Cam Ward | 1.67× | Sports |
| The Nice Guys | 3.38× | Movies & TV |
| Hebe | 2.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.49 |
| Community Orientation | OPEN | 1.78 |
| Spirituality | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.57 |
| Travelling | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.3% |
| United States | 10.3% |
| Vietnam | 10.1% |
See Great Britain audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Great Britain have in United States?
Great Britain has an estimated audience of 2,059,163 people in United States, concentrated in California and Texas.
What is the gender split and age of Great Britain fans?
62.6% of Great Britain fans are female, 37.4% are male, with an average age of 41.4 years.
Which brands do Great Britain fans like most?
Great Britain fans show strongest brand affinity for Urban Outfitters (4.08×), Kappa Sigma (21.54×), and Elsword (18×) over the country average.
Where do Great Britain fans live in United States?
Great Britain fans in United States are most concentrated in California (reach 243,153), Texas (reach 205,954), and Florida (reach 150,601). These three regions account for the largest share of the active audience.
What other brands do Great Britain fans also like?
Beyond Great Britain itself, the audience over-indexes on Kappa Sigma (21.54×), Elsword (18×), Voter registration (4.97×), and Natural rubber (2.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Great Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.