Rascasse Audience Intelligence

Hair tattoo Audience in Germany

A data profile of the people who buy, follow and care about Hair tattoo in Germany — modelled from more than twelve digital signal sources. Hair tattoo has an estimated audience of 233,709 people in Germany.

#28among Hair in Germany#6952among Topic in Germany#272in Beauty & Wellness

The average Hair tattoo fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Revolution (TV series), Bank for International Settlements, Hair tutorials, with strongest over-indexing on Revolution (TV series) (12.75× the country average).

Demographically, the Hair tattoo audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair tattoo fan in Germany is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Revolution (TV series).

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair tattoo profile in Germany.

Audience size
234K
in Germany
Gender
70.2%♀
29.8% male
Age
36.5
average years
Country rank
#20566
Topic in Germany
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair tattoo fans

70.2% are female, 29.8% are male, average age 36.5.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Hair tattoo audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age36.5
Estimated audience size233,709
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Hair tattoo audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3923%
40-4922%
50+10%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Hair tattoo audience comes from Germany.

Worldwide audience distribution share by country for Hair tattoo
CountryShare
United States24.6%
United Kingdom8.3%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair tattoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair tattoo fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.24×
02Bremen~2K1.16×
03Baden-Württemberg~40K1.11×
04Hessen~20K1.10×
05Saarland~3K1.08×
06Hamburg~6K1.06×
07Bayern~40K1.05×
08Thüringen~6K0.98×
09Rheinland-Pfalz~10K0.96×
10Mecklenburg-Vorpommern~4K0.96×
11Sachsen~10K0.93×
12Brandenburg~7K0.93×
13Sachsen-Anhalt~6K0.92×
14Nordrhein-Westfalen~50K0.90×
15Schleswig-Holstein~8K0.90×
16Niedersachsen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Hair tattoo, Germany
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair tattoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair tattoo audience
#·InterestCategoryAffinity×
01SiamsportSports112.01×
02Bank for International SettlementsPolitics & Society50.25×
03Clean and jerkSports41.63×
04MoroccanoilHealth35.55×
05Platelet-rich plasmaHealth35.23×
06Gabi (footballer)Sports31.46×
07Tanning activatorBeauty & Wellness30.59×
08Tanning lampBeauty & Wellness26.55×
09schwarzkopfBeauty & Wellness20.73×
10Hair (musical)Music & Radio14.18×
11Elsa PatakyMovies & TV13.85×
12Hair tutorialsBeauty & Wellness13.25×
13Revolution (TV series)Movies & TV12.75×
14Steve BuscemiMovies & TV10.15×
15Human behaviorKids & Family7.38×
16Makeup LessonsBeauty & Wellness7.30×
17Facial hairBeauty & Wellness6.89×
18Hair follicleBeauty & Wellness5.10×
19EntertainmentMovies & TV1.52×
20Food and drinkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair tattoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair tattoo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Pet OwnershipJOY1.43×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair tattoo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Career OrientationPOWER0.94×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair tattoo have in Germany?

Hair tattoo has an estimated audience of 233,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair tattoo fans?

70.2% of Hair tattoo fans are female, 29.8% are male, with an average age of 36.5 years.

03

Which brands do Hair tattoo fans like most?

Hair tattoo fans show strongest brand affinity for Revolution (TV series) (12.75×), Bank for International Settlements (50.25×), and Hair tutorials (13.25×) over the country average.

04

Where do Hair tattoo fans live in Germany?

Hair tattoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hair tattoo fans also like?

Beyond Hair tattoo itself, the audience over-indexes on Bank for International Settlements (50.25×), Hair tutorials (13.25×), Siamsport (112.01×), and Moroccanoil (35.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair tattoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair tattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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