Hair tattoo Audience in Germany
Hair tattoo has an estimated audience of 233,709 people in Germany. 70.2% are female, 29.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bank for International Settlements, Hair tutorials, Siamsport, Moroccanoil, Clean and jerk.
The average Hair tattoo fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bank for International Settlements, Hair tutorials, Siamsport, with strongest over-indexing on Bank for International Settlements (50.25× the country average). Demographically, the Hair tattoo audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair tattoo fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 36.5 |
| Estimated audience size | 233,709 |
Audience persona
The typical Hair tattoo fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Bank for International Settlements.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,228 | 0.86× |
| Bayern | 44,059 | 1.17× |
| Baden-Württemberg | 40,375 | 1.27× |
| Hessen | 22,035 | 1.24× |
| Niedersachsen | 16,225 | 0.71× |
| Berlin | 14,940 | 1.43× |
| Rheinland-Pfalz | 9,994 | 0.85× |
| Sachsen | 9,459 | 0.83× |
| Schleswig-Holstein | 6,006 | 0.72× |
| Hamburg | 5,929 | 1.12× |
| Brandenburg | 5,265 | 0.73× |
| Thüringen | 4,717 | 0.79× |
| Sachsen-Anhalt | 4,215 | 0.7× |
| Mecklenburg-Vorpommern | 3,385 | 0.76× |
| Saarland | 3,365 | 1.17× |
| Bremen | 3,302 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank for International Settlements | 50.25× | Politics & Society |
| Hair tutorials | 13.25× | Beauty & Wellness |
| Siamsport | 112.01× | Sports |
| Moroccanoil | 35.55× | Health |
| Clean and jerk | 41.63× | Sports |
| Platelet-rich plasma | 35.23× | Health |
| Human behavior | 7.38× | Kids & Family |
| schwarzkopf | 20.73× | Beauty & Wellness |
| Elsa Pataky | 13.85× | Movies & TV |
| Tanning lamp | 26.55× | Beauty & Wellness |
| Facial hair | 6.89× | Beauty & Wellness |
| Steve Buscemi | 10.15× | Movies & TV |
| Gabi (footballer) | 31.46× | Sports |
| Revolution (TV series) | 12.75× | Movies & TV |
| Hair (musical) | 14.18× | Music & Radio |
| Makeup Lessons | 7.3× | Beauty & Wellness |
| Hair follicle | 5.1× | Beauty & Wellness |
| Entertainment | 1.52× | Movies & TV |
| Tanning activator | 30.59× | Beauty & Wellness |
| Food and drink | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.46 |
| Individualism | JOY | 1.45 |
| Extroversion | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 8.3% |
| Brazil | 7.5% |
See Hair tattoo audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair tattoo have in Germany?
Hair tattoo has an estimated audience of 233,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair tattoo fans?
70.2% of Hair tattoo fans are female, 29.8% are male, with an average age of 36.5 years.
Which brands do Hair tattoo fans like most?
Hair tattoo fans show strongest brand affinity for Bank for International Settlements (50.25×), Hair tutorials (13.25×), and Siamsport (112.01×) over the country average.
Where do Hair tattoo fans live in Germany?
Hair tattoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,228), Bayern (reach 44,059), and Baden-Württemberg (reach 40,375). These three regions account for the largest share of the active audience.
What other brands do Hair tattoo fans also like?
Beyond Hair tattoo itself, the audience over-indexes on Hair tutorials (13.25×), Siamsport (112.01×), Moroccanoil (35.55×), and Clean and jerk (41.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair tattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.