Rascasse Audience Intelligence

Handelsblatt Morning Briefing Audience in Germany

A data profile of the people who buy, follow and care about Handelsblatt Morning Briefing in Germany — modelled from more than twelve digital signal sources. Handelsblatt Morning Briefing has an estimated audience of 408,611 people in Germany.

#31among Podcast in Germany#1632in Music & Radio

The average Handelsblatt Morning Briefing fan in Germany is 41.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Breaking news, Tagesschau, CNN, with strongest over-indexing on Breaking news (4.39× the country average).

Demographically, the Handelsblatt Morning Briefing audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Handelsblatt Morning Briefing fan in Germany is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Breaking news.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handelsblatt Morning Briefing profile in Germany.

Audience size
409K
in Germany
Gender
48.6%♀
51.4% male
Age
41.1
average years
Country rank
#13789
Podcast in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handelsblatt Morning Briefing fans

48.6% are female, 51.4% are male, average age 41.1.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Handelsblatt Morning Briefing audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age41.1
Estimated audience size408,611
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Handelsblatt Morning Briefing audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Handelsblatt Morning Briefing audience comes from Germany.

Worldwide audience distribution share by country for Handelsblatt Morning Briefing
CountryShare
Germany84.6%
Austria3.1%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handelsblatt Morning Briefing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Handelsblatt Morning Briefing fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.88×
02Bayern~100K1.81×
03Hamburg~10K1.52×
04Baden-Württemberg~80K1.45×
05Berlin~20K1.06×
06Nordrhein-Westfalen~90K1.00×
07Niedersachsen~40K0.96×
08Saarland~5K0.95×
09Schleswig-Holstein~10K0.93×
10Bremen~3K0.92×
11Rheinland-Pfalz~20K0.89×
12Thüringen~9K0.88×
13Sachsen~20K0.87×
14Mecklenburg-Vorpommern~6K0.81×
15Brandenburg~10K0.79×
16Sachsen-Anhalt~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Handelsblatt Morning Briefing, Germany
0.79×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handelsblatt Morning Briefing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handelsblatt Morning Briefing audience
#·InterestCategoryAffinity×
01BBC NewsMovies & TV10.87×
02The GuardianNews5.90×
03CNNMovies & TV5.49×
04Breaking newsMovies & TV4.39×
05TagesschauMovies & TV2.50×
06Political scienceBusiness & Career2.35×
07Western UnionBusiness & Career2.32×
08FocusNews2.31×
09SatireLiterature2.28×
10TransfermarktSports2.16×
11PodcastMusic & Radio2.08×
12VolunteeringPolitics & Society2.03×
13Robert RedfordMovies & TV2.00×
14RTL TelevisionMovies & TV1.99×
15Chihuahua (dog)Pets & Animals1.88×
16Online newspaperNews1.77×
17French BulldogPets & Animals1.73×
18Local newsNews1.72×
19Labrador RetrieverPets & Animals1.71×
20PoliticsPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handelsblatt Morning Briefing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handelsblatt Morning Briefing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
PatriotismCONSERVATISM1.35×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handelsblatt Morning Briefing audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.81×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handelsblatt Morning Briefing have in Germany?

Handelsblatt Morning Briefing has an estimated audience of 408,611 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Handelsblatt Morning Briefing fans?

48.6% of Handelsblatt Morning Briefing fans are female, 51.4% are male, with an average age of 41.1 years.

03

Which brands do Handelsblatt Morning Briefing fans like most?

Handelsblatt Morning Briefing fans show strongest brand affinity for Breaking news (4.39×), Tagesschau (2.5×), and CNN (5.49×) over the country average.

04

Where do Handelsblatt Morning Briefing fans live in Germany?

Handelsblatt Morning Briefing fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Handelsblatt Morning Briefing fans also like?

Beyond Handelsblatt Morning Briefing itself, the audience over-indexes on Tagesschau (2.5×), CNN (5.49×), Transfermarkt (2.16×), and Podcast (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Handelsblatt Morning Briefing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handelsblatt Morning Briefing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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