A data profile of the people who buy, follow and care about Harald Lesch in Germany — modelled from more than twelve digital signal sources. Harald Lesch has an estimated audience of 557,214 people in Germany.
The average Harald Lesch fan in Germany is 41.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Richard David Precht, Der Tagesspiegel, ZDF, with strongest over-indexing on Richard David Precht (131.2× the country average).
Demographically, the Harald Lesch audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Harald Lesch fan in Germany is balanced, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Richard David Precht.
The key figures that characterise the Harald Lesch profile in Germany.
50.7% are female, 49.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.9 |
| Estimated audience size | 557,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 20% |
of the worldwide Harald Lesch audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.7% |
| Austria | 5.5% |
| Switzerland | 3.6% |
Where the Harald Lesch audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.41× | |
| 02 | Thüringen | ~20K | 1.36× | |
| 03 | Hessen | ~40K | 1.16× | |
| 04 | Rheinland-Pfalz | ~30K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 06 | Baden-Württemberg | ~70K | 1.02× | |
| 07 | Sachsen | ~30K | 1.02× | |
| 08 | Niedersachsen | ~50K | 0.94× | |
| 09 | Hamburg | ~10K | 0.94× | |
| 10 | Berlin | ~20K | 0.93× | |
| 11 | Saarland | ~6K | 0.93× | |
| 12 | Sachsen-Anhalt | ~10K | 0.89× | |
| 13 | Schleswig-Holstein | ~20K | 0.87× | |
| 14 | Bremen | ~4K | 0.85× | |
| 15 | Brandenburg | ~10K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.79× |
The strongest cross-interests of the Harald Lesch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Richard David Precht | Politics & Society | 131.20× | ||
| 02 | 3sat | Movies & TV | 5.55× | ||
| 03 | Anna Loos | Movies & TV | 5.03× | ||
| 04 | Reinhard Mey | Music & Radio | 4.82× | ||
| 05 | Der Tagesspiegel | News | 4.42× | ||
| 06 | FC St. Pauli | Sports | 4.42× | ||
| 07 | Ina Müller | Movies & TV | 4.30× | ||
| 08 | Udo Lindenberg | Music & Radio | 3.87× | ||
| 09 | Barbara Schöneberger | Movies & TV | 3.79× | ||
| 10 | Bruce Springsteen | Music & Radio | 3.44× | ||
| 11 | Herbert Grönemeyer | Music & Radio | 3.27× | ||
| 12 | Junge Freiheit | News | 2.77× | ||
| 13 | Markus Lanz | Movies & TV | 2.75× | ||
| 14 | Thomann | Shopping | 2.73× | ||
| 15 | ZDF | Movies & TV | 2.58× | ||
| 16 | Tour de France | Sports | 2.32× | ||
| 17 | Online newspaper | News | 2.03× | ||
| 18 | Sportschau | Sports | 2.02× | ||
| 19 | Innovation | Business & Career | 1.78× | ||
| 20 | Postbank | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.44× | |
| Convenience Orientation | PREMIUM | 1.67× | |
| Individualism | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Travelling | THRILL | 0.68× | |
| Extroversion | THRILL | 0.74× |
Harald Lesch has an estimated audience of 557,214 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
50.7% of Harald Lesch fans are female, 49.3% are male, with an average age of 41.9 years.
Harald Lesch fans show strongest brand affinity for Richard David Precht (131.2×), Der Tagesspiegel (4.42×), and ZDF (2.58×) over the country average.
Harald Lesch fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Harald Lesch itself, the audience over-indexes on Der Tagesspiegel (4.42×), ZDF (2.58×), Udo Lindenberg (3.87×), and FC St. Pauli (4.42×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Harald Lesch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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