Helmet Audience in Germany
Helmet has an estimated audience of 435,905 people in Germany. 21.3% are female, 78.7% are male, average age 35.7. Top brand affinities: Kouros, Keukenhof, Unique Gifts, Haberler, Homesteading.
Top brand affinities include Kouros, Keukenhof, Unique Gifts, with strongest over-indexing on Kouros (20× the country average). Demographically, the Helmet audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Cars & Mobility · Type: Topic
Demographics of Helmet fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 35.7 |
| Estimated audience size | 435,905 |
Audience persona
The typical Helmet fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Kouros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kouros | 20× | Arts & Culture |
| Keukenhof | 20× | Travel & Leisure |
| Unique Gifts | 2.21× | Shopping |
| Haberler | 2.02× | News |
| Homesteading | 7.94× | Home & Garden |
| Birthday Gifts | 2.07× | Kids & Family |
| Urban Outfitters | 1.93× | Shopping |
| Head shaving | 18.73× | Beauty & Wellness |
| Christmas Gift | 1.51× | Kids & Family |
| Islamabad United (cricket) | 16.3× | Sports |
| Alaska | 2.69× | Travel & Leisure |
| Tuscany | 3.4× | Travel & Leisure |
| Minestrone | 1.85× | Food & Beverages |
| 3D printing | 1.56× | Technology & Electronics |
| Corona (band) | 1.66× | Music & Radio |
| Stucco | 1.75× | Home & Garden |
| MK | 1.93× | Music & Radio |
| Gumbal | 3.61× | Cars & Mobility |
| Chalkidiki | 2.58× | Travel & Leisure |
| Pumuckl | 3.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.96 |
| Early Adopter Mentality | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.25 |
| DIY Mentality | THRILL | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.3% |
| Indonesia | 4.8% |
See Helmet audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.