Helmet Audience in United States

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Helmet has an estimated audience of 4,621,923 people in United States. 22.9% are female, 77.1% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Elsword, Israel, Alaska, Minnesota.

The average Helmet fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Elsword, Israel, with strongest over-indexing on Urban Outfitters (2.78× the country average). Demographically, the Helmet audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Helmet fans

Demographic split for Helmet audience in United States
MetricValue
Female22.9%
Male77.1%
Average age38.8
Estimated audience size4,621,923

Audience persona

The typical Helmet fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Helmet in United States
RegionReachAffinity
California609,3961.2×
Texas401,6131.01×
Florida304,3980.97×
New York257,6041×
Pennsylvania186,8661.2×
Illinois152,7380.99×
Georgia148,2641.04×
Ohio141,5150.99×
North Carolina137,9560.99×
Michigan133,2621.1×
Washington129,5101.4×
Virginia118,5531.05×
New Jersey113,9450.97×
Missouri104,9181.41×
Arizona102,9631.09×
Tennessee91,6280.99×
Massachusetts91,4531×
Indiana83,5540.99×
Colorado72,7241×
Maryland69,9200.88×
Wisconsin67,5870.97×
South Carolina64,8870.93×
Alabama64,4641×
Minnesota63,7700.96×
Oregon57,3041.08×
Kentucky56,9830.98×
Louisiana55,7730.94×
Oklahoma50,9520.99×
Utah49,1331.19×
Nevada39,8340.89×
Connecticut39,4470.85×
Iowa38,2331×
Kansas37,0331.02×
Mississippi35,7790.94×
Arkansas35,4120.93×
Idaho24,9581.08×
New Mexico23,5141.01×
Nebraska23,3331.01×
West Virginia22,6601.05×
Hawaii19,5950.99×
New Hampshire17,7080.97×
Maine17,3351.05×
Washington, District of Columbia12,4540.9×
Montana12,1450.95×
Rhode Island11,9010.81×
Delaware10,2900.81×
South Dakota9,7140.91×
Alaska9,0250.91×
North Dakota8,4810.89×
Vermont6,9420.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helmet audience
BrandAffinityCategory
Urban Outfitters2.78×Shopping
Elsword23.52×Games
Israel2.59×Travel & Leisure
Alaska1.93×Travel & Leisure
Minnesota1.93×Travel & Leisure
Product design2.14×Business & Career
MK3.29×Music & Radio
Pro-Ject3.13×Music & Radio
N1 road (South Africa)2.95×Travel & Leisure
Nebraska1.77×Travel & Leisure
Home staging3.4×Home & Garden
Irrigation sprinkler5.68×Home & Garden
Vocal harmony2.59×Music & Radio
Kennesaw State University7.42×Business & Career
Jaws3.07×Movies & TV
JDSU1.69×Business & Career
Hog Hunting1.88×Sports
nbc chicago2.89×Movies & TV
The Evil Dead (franchise)9.6×Movies & TV
Keith Stanfield3.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helmet audience
TraitClusterScore
PatriotismCONSERVATISM2.41
Risk AppetiteTHRILL1.5
Need for SecurityCONSERVATISM1.39
Luxury OrientationPREMIUM1.29
IndividualismJOY1.22
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Helmet
CountryShare
United States21.1%
Italy6.3%
Indonesia4.8%

See Helmet audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Helmet have in United States?

Helmet has an estimated audience of 4,621,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Helmet fans?

22.9% of Helmet fans are female, 77.1% are male, with an average age of 38.8 years.

Which brands do Helmet fans like most?

Helmet fans show strongest brand affinity for Urban Outfitters (2.78×), Elsword (23.52×), and Israel (2.59×) over the country average.

Where do Helmet fans live in United States?

Helmet fans in United States are most concentrated in California (reach 609,396), Texas (reach 401,613), and Florida (reach 304,398). These three regions account for the largest share of the active audience.

What other brands do Helmet fans also like?

Beyond Helmet itself, the audience over-indexes on Elsword (23.52×), Israel (2.59×), Alaska (1.93×), and Minnesota (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.