Rascasse Audience Intelligence

Hessischer Rundfunk Audience in Germany

A data profile of the people who buy, follow and care about Hessischer Rundfunk in Germany — modelled from more than twelve digital signal sources. Hessischer Rundfunk has an estimated audience of 1,432,653 people in Germany.

#39among TV Channel in Germany#455in Movies & TV

The average Hessischer Rundfunk fan in Germany is 43.2 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include SV Darmstadt 98, ZDF, Sportschau, with strongest over-indexing on SV Darmstadt 98 (6.08× the country average).

Demographically, the Hessischer Rundfunk audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hessischer Rundfunk fan in Germany is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for SV Darmstadt 98.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hessischer Rundfunk profile in Germany.

Audience size
1.4M
in Germany
Gender
55.2%♀
44.8% male
Age
43.2
average years
Country rank
#4657
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hessischer Rundfunk

55.2% are female, 44.8% are male, average age 43.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Hessischer Rundfunk audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age43.2
Estimated audience size1,432,653
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Hessischer Rundfunk audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4929%
50+24%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Hessischer Rundfunk audience comes from Germany.

Worldwide audience distribution share by country for Hessischer Rundfunk
CountryShare
Germany92.9%
Austria2.1%
United States1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hessischer Rundfunk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hessischer Rundfunk fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K8.79×
02Rheinland-Pfalz~80K1.14×
03Saarland~10K0.76×
04Bremen~9K0.72×
05Sachsen-Anhalt~20K0.64×
06Thüringen~20K0.64×
07Mecklenburg-Vorpommern~20K0.60×
08Brandenburg~20K0.54×
09Hamburg~20K0.53×
10Sachsen~30K0.50×
11Berlin~30K0.50×
12Schleswig-Holstein~30K0.50×
13Baden-Württemberg~90K0.47×
14Niedersachsen~60K0.47×
15Bayern~100K0.45×
16Nordrhein-Westfalen~100K0.41×
Fig. 06

Affinity by region

Affinity by region — Hessischer Rundfunk, Germany
0.41×1.00×8.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hessischer Rundfunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hessischer Rundfunk audience
#·InterestCategoryAffinity×
01SV Darmstadt 98Sports6.08×
02ZDF-FernsehgartenMovies & TV3.04×
03Andy BorgMusic & Radio2.76×
04Michael Patrick KellyMusic & Radio2.59×
05Herbert GrönemeyerMusic & Radio2.28×
06Hape KerkelingMovies & TV2.17×
07ZDFMovies & TV1.98×
08Peter MaffayMusic & Radio1.98×
09Beatrice EgliMusic & Radio1.81×
10Udo LindenbergMusic & Radio1.79×
11SportschauSports1.77×
12Sarah ConnorMusic & Radio1.76×
13Der TagesspiegelNews1.75×
14PostbankBusiness & Career1.65×
15QVCMovies & TV1.64×
16Tabloid (newspaper format)Literature1.64×
17Aral AGCars & Mobility1.62×
18Let's Dance (German TV series)Movies & TV1.56×
19Markus LanzMovies & TV1.55×
20Schlager musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hessischer Rundfunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hessischer Rundfunk audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
PatriotismCONSERVATISM1.45×
TraditionCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hessischer Rundfunk audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.54×
Pet OwnershipJOY0.59×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hessischer Rundfunk have in Germany?

Hessischer Rundfunk has an estimated audience of 1,432,653 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Hessischer Rundfunk fans?

55.2% of Hessischer Rundfunk fans are female, 44.8% are male, with an average age of 43.2 years.

03

Which brands do Hessischer Rundfunk fans like most?

Hessischer Rundfunk fans show strongest brand affinity for SV Darmstadt 98 (6.08×), ZDF (1.98×), and Sportschau (1.77×) over the country average.

04

Where do Hessischer Rundfunk fans live in Germany?

Hessischer Rundfunk fans in Germany are most concentrated in Hessen (reach ~900K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hessischer Rundfunk fans also like?

Beyond Hessischer Rundfunk itself, the audience over-indexes on ZDF (1.98×), Sportschau (1.77×), Postbank (1.65×), and Andy Borg (2.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Hessischer Rundfunk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hessischer Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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