Hessischer Rundfunk Audience in Germany
Hessischer Rundfunk has an estimated audience of 1,399,326 people in Germany. 55.2% are female, 44.8% are male, average age 43.2. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Jack White, Salman Khan, Anna Lewandowska, Joseph.
The average Hessischer Rundfunk fan in Germany is 43.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Jack White, Salman Khan, with strongest over-indexing on Rossmann (1.55× the country average). Demographically, the Hessischer Rundfunk audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Hessischer Rundfunk fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.2 |
| Estimated audience size | 1,399,326 |
Audience persona
The typical Hessischer Rundfunk fan in Germany is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 931,981 | 8.74× |
| Nordrhein-Westfalen | 118,671 | 0.39× |
| Bayern | 96,575 | 0.43× |
| Baden-Württemberg | 84,613 | 0.44× |
| Rheinland-Pfalz | 80,686 | 1.15× |
| Niedersachsen | 57,814 | 0.43× |
| Sachsen | 28,228 | 0.41× |
| Berlin | 27,683 | 0.44× |
| Sachsen-Anhalt | 19,128 | 0.53× |
| Thüringen | 18,032 | 0.51× |
| Schleswig-Holstein | 17,709 | 0.35× |
| Brandenburg | 16,692 | 0.38× |
| Hamburg | 13,126 | 0.42× |
| Saarland | 10,860 | 0.63× |
| Mecklenburg-Vorpommern | 9,395 | 0.35× |
| Bremen | 4,796 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.55× | Shopping |
| Jack White | 1.56× | Movies & TV |
| Salman Khan | 1.52× | Movies & TV |
| Anna Lewandowska | 1.56× | Sports |
| Joseph | 1.7× | Politics & Society |
| FilGoal | 1.8× | Sports |
| JD Institute of Fashion Technology | 1.54× | Business & Career |
| A Streetcar Named Desire (1951 film) | 1.83× | Movies & TV |
| Umut Bulut | 1.72× | Sports |
| International Genealogical Index | 1.78× | |
| Adult stem cell | 1.77× | Health |
| El Economista | 1.58× | News |
| Janet Evanovich | 2.07× | Literature |
| Exclaim! | 2.11× | Internet & Social Media |
| Bendeniz | 1.52× | Music & Radio |
| Ivan & The Parazol | 4.64× | Music & Radio |
| Jockey Club Creative Arts Centre | 1.57× | Arts & Culture |
| Boystown | 1.5× | Travel & Leisure |
| Easy Home Meals | 1.6× | Food & Beverages |
| Rubén Cortada | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.01 |
| Need for Security | CONSERVATISM | 0.96 |
| Convenience Orientation | PREMIUM | 0.94 |
| DIY Mentality | THRILL | 0.93 |
| Spirituality | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.8% |
| Austria | 2.2% |
| United States | 1.7% |
See Hessischer Rundfunk audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Hessischer Rundfunk have in Germany?
Hessischer Rundfunk has an estimated audience of 1,399,326 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Hessischer Rundfunk fans?
55.2% of Hessischer Rundfunk fans are female, 44.8% are male, with an average age of 43.2 years.
Which brands do Hessischer Rundfunk fans like most?
Hessischer Rundfunk fans show strongest brand affinity for Rossmann (1.55×), Jack White (1.56×), and Salman Khan (1.52×) over the country average.
Where do Hessischer Rundfunk fans live in Germany?
Hessischer Rundfunk fans in Germany are most concentrated in Hessen (reach 931,981), Nordrhein-Westfalen (reach 118,671), and Bayern (reach 96,575). These three regions account for the largest share of the active audience.
What other brands do Hessischer Rundfunk fans also like?
Beyond Hessischer Rundfunk itself, the audience over-indexes on Jack White (1.56×), Salman Khan (1.52×), Anna Lewandowska (1.56×), and Joseph (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hessischer Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.