High-tech architecture Audience in Germany
High-tech architecture has an estimated audience of 282,672 people in Germany. 45.5% are female, 54.5% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Home construction, Progressive rock, Gil Ofarim, Centurion (film), Israel.
The average High-tech architecture fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Home construction, Progressive rock, Gil Ofarim, with strongest over-indexing on Home construction (1.83× the country average). Demographically, the High-tech architecture audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of High-tech architecture fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.0 |
| Estimated audience size | 282,672 |
Audience persona
The typical High-tech architecture fan in Germany is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 31,163 | 0.5× |
| Bayern | 26,656 | 0.59× |
| Hessen | 19,245 | 0.89× |
| Berlin | 13,728 | 1.09× |
| Niedersachsen | 12,814 | 0.47× |
| Baden-Württemberg | 12,125 | 0.31× |
| Brandenburg | 11,806 | 1.35× |
| Rheinland-Pfalz | 10,217 | 0.72× |
| Sachsen-Anhalt | 9,721 | 1.33× |
| Thüringen | 9,175 | 1.27× |
| Sachsen | 8,131 | 0.59× |
| Mecklenburg-Vorpommern | 7,059 | 1.31× |
| Schleswig-Holstein | 6,576 | 0.65× |
| Bremen | 6,330 | 2.62× |
| Saarland | 6,099 | 1.76× |
| Hamburg | 5,339 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.83× | Home & Garden |
| Progressive rock | 2.9× | Music & Radio |
| Gil Ofarim | 2.26× | Music & Radio |
| Centurion (film) | 9.22× | Movies & TV |
| Israel | 3.07× | Travel & Leisure |
| Mount Arafat | 16.5× | Travel & Leisure |
| Coworking | 5.29× | Business & Career |
| Natural rubber | 2.41× | Cars & Mobility |
| Atkins diet | 5.67× | Health |
| Jayson Tatum | 6.33× | Sports |
| Judge Dredd (film) | 5.39× | Movies & TV |
| Fairy godmother | 17.32× | Literature |
| Kerstin Gier | 6.2× | Movies & TV |
| Phil Campbell (musician) | 4.02× | Music & Radio |
| Jelly-Beans | 19.54× | Food & Beverages |
| New Era (Namibia) | 3.19× | News |
| Kippah | 3.51× | Fashion & Accessoires |
| Business English | 1.79× | Business & Career |
| Este, Veneto | 1.51× | Travel & Leisure |
| Gumbal | 3.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.16 |
| Community Orientation | OPEN | 2.82 |
| Luxury Orientation | PREMIUM | 2.81 |
| Early Adopter Mentality | POWER | 2.68 |
| Family Orientation | CONSERVATISM | 2.12 |
| Patriotism | CONSERVATISM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.0% |
| United States | 16.4% |
| Brazil | 6.3% |
See High-tech architecture audiences in other countries
- High-tech architecture — United States
- High-tech architecture — United Kingdom
- High-tech architecture — France
- High-tech architecture — Italy
- High-tech architecture — Spain
- High-tech architecture — Brazil
- High-tech architecture — Japan
- High-tech architecture — South Korea
- High-tech architecture — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does High-tech architecture have in Germany?
High-tech architecture has an estimated audience of 282,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High-tech architecture fans?
45.5% of High-tech architecture fans are female, 54.5% are male, with an average age of 43.0 years.
Which brands do High-tech architecture fans like most?
High-tech architecture fans show strongest brand affinity for Home construction (1.83×), Progressive rock (2.9×), and Gil Ofarim (2.26×) over the country average.
Where do High-tech architecture fans live in Germany?
High-tech architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 31,163), Bayern (reach 26,656), and Hessen (reach 19,245). These three regions account for the largest share of the active audience.
What other brands do High-tech architecture fans also like?
Beyond High-tech architecture itself, the audience over-indexes on Progressive rock (2.9×), Gil Ofarim (2.26×), Centurion (film) (9.22×), and Israel (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High-tech architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.