High-tech architecture Audience in United States
High-tech architecture has an estimated audience of 1,312,349 people in United States. 45.0% are female, 55.0% are male, average age 42.3. Top brand affinities: Google Maps, Prison Break, Indeed.com, Capital One, Google News.
Top brand affinities include Google Maps, Prison Break, Indeed.com, with strongest over-indexing on Google Maps (11.18× the country average). Demographically, the High-tech architecture audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Category: Home & Garden · Type: Topic
Demographics of High-tech architecture fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 42.3 |
| Estimated audience size | 1,312,349 |
Audience persona
The typical High-tech architecture fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 11.18× | Internet & Social Media |
| Prison Break | 42.17× | Movies & TV |
| Indeed.com | 7.69× | Business & Career |
| Capital One | 6.54× | Business & Career |
| Google News | 9.2× | News |
| Diane Keaton | 9.49× | Movies & TV |
| Enterprise Rent-A-Car | 9.13× | Cars & Mobility |
| Apple Store | 10.98× | Shopping |
| Saw (franchise) | 22.73× | Movies & TV |
| ICloud | 12.56× | Technology & Electronics |
| Kendra Scott | 12.97× | Fashion & Accessoires |
| Zac Efron | 11.82× | Movies & TV |
| DuckDuckGo | 11.04× | Internet & Social Media |
| Nicole Kidman | 10.31× | Movies & TV |
| Jennifer Garner | 13.22× | Movies & TV |
| Mandy Moore | 16.89× | Music & Radio |
| Michelle Pfeiffer | 12.11× | Movies & TV |
| Alexandra Daddario | 10.62× | Movies & TV |
| Milo Ventimiglia | 18.66× | Movies & TV |
| StubHub | 9.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.33 |
| Need for Security | CONSERVATISM | 1.14 |
| Spirituality | BALANCE | 1.1 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.0% |
| United States | 16.4% |
| Brazil | 6.3% |
See High-tech architecture audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for High-tech architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.