Hydraulics Audience in Germany
Hydraulics has an estimated audience of 488,515 people in Germany. 13.6% are female, 86.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rob Gronkowski, Formula Student, Online analytical processing, Total quality management, Mindfulness.
The average Hydraulics fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rob Gronkowski, Formula Student, Online analytical processing, with strongest over-indexing on Rob Gronkowski (54.72× the country average). Demographically, the Hydraulics audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Hydraulics fans
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 40.6 |
| Estimated audience size | 488,515 |
Audience persona
The typical Hydraulics fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Rob Gronkowski.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,369 | 1× |
| Bayern | 100,805 | 1.28× |
| Baden-Württemberg | 82,225 | 1.23× |
| Niedersachsen | 53,553 | 1.13× |
| Hessen | 35,635 | 0.96× |
| Rheinland-Pfalz | 28,111 | 1.15× |
| Sachsen | 25,083 | 1.05× |
| Schleswig-Holstein | 16,193 | 0.92× |
| Berlin | 15,893 | 0.73× |
| Brandenburg | 14,329 | 0.95× |
| Thüringen | 12,966 | 1.04× |
| Sachsen-Anhalt | 11,886 | 0.94× |
| Hamburg | 11,014 | 1× |
| Mecklenburg-Vorpommern | 8,425 | 0.9× |
| Saarland | 6,086 | 1.01× |
| Bremen | 2,942 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rob Gronkowski | 54.72× | Sports |
| Formula Student | 28.95× | Sports |
| Online analytical processing | 46× | Business & Career |
| Total quality management | 12.97× | Business & Career |
| Mindfulness | 4.97× | Health |
| Borussia Dortmund | 1.57× | Sports |
| IPv6 | 38.43× | Technology & Electronics |
| Competitive intelligence | 43.29× | Business & Career |
| Natural World | 2.12× | Fashion & Accessoires |
| JVC | 30.83× | Technology & Electronics |
| Hornbach | 2.1× | Shopping |
| AutoScout24 | 2.02× | Cars & Mobility |
| Automobiles | 1.67× | Cars & Mobility |
| Mechanics | 4.1× | Cars & Mobility |
| Electronic engineering | 4.25× | Business & Career |
| EBay | 1.78× | Shopping |
| Bosch Rexroth | 14.74× | Business & Career |
| Bauhaus | 1.84× | Shopping |
| Adventure game | 2.62× | Games |
| Industrial engineering | 4.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.59 |
| Early Adopter Mentality | POWER | 2.17 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 10.0% |
| Japan | 8.6% |
See Hydraulics audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hydraulics have in Germany?
Hydraulics has an estimated audience of 488,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hydraulics fans?
13.6% of Hydraulics fans are female, 86.4% are male, with an average age of 40.6 years.
Which brands do Hydraulics fans like most?
Hydraulics fans show strongest brand affinity for Rob Gronkowski (54.72×), Formula Student (28.95×), and Online analytical processing (46×) over the country average.
Where do Hydraulics fans live in Germany?
Hydraulics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,369), Bayern (reach 100,805), and Baden-Württemberg (reach 82,225). These three regions account for the largest share of the active audience.
What other brands do Hydraulics fans also like?
Beyond Hydraulics itself, the audience over-indexes on Formula Student (28.95×), Online analytical processing (46×), Total quality management (12.97×), and Mindfulness (4.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hydraulics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.