Icon League Audience in Germany
Icon League has an estimated audience of 803,703 people in Germany. 32.7% are female, 67.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FIFA World Cup, FC Bayern Munich, UEFA Champions League, Arjen Robben.
The average Icon League fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.48× the country average). Demographically, the Icon League audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Icon League fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 34.5 |
| Estimated audience size | 803,703 |
Audience persona
The typical Icon League fan in Germany is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,821 | 1.83× |
| Bayern | 153,212 | 1.18× |
| Baden-Württemberg | 110,066 | 0.99× |
| Niedersachsen | 85,448 | 1.09× |
| Hessen | 66,510 | 1.08× |
| Rheinland-Pfalz | 41,897 | 1.03× |
| Berlin | 41,075 | 1.13× |
| Sachsen | 29,921 | 0.75× |
| Schleswig-Holstein | 27,573 | 0.95× |
| Brandenburg | 24,299 | 0.97× |
| Hamburg | 20,942 | 1.14× |
| Sachsen-Anhalt | 14,375 | 0.68× |
| Mecklenburg-Vorpommern | 13,237 | 0.86× |
| Thüringen | 12,903 | 0.62× |
| Saarland | 8,476 | 0.85× |
| Bremen | 5,923 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.48× | Sports |
| FIFA World Cup | 2.98× | Sports |
| FC Bayern Munich | 2.48× | Sports |
| UEFA Champions League | 2.82× | Sports |
| Arjen Robben | 24.22× | Sports |
| Timo Werner | 10.98× | Sports |
| Bundesliga | 2.39× | Sports |
| Yann Sommer | 17.97× | Sports |
| 2. Bundesliga | 3.15× | Sports |
| Lars Bender | 54.44× | Sports |
| SV Werder Bremen | 2.7× | Sports |
| VfB Stuttgart | 3.01× | Sports |
| Real Madrid C.F. | 2.68× | Sports |
| Nuri Şahin | 22.93× | Sports |
| Haftbefehl | 4.94× | Music & Radio |
| Transfermarkt | 2.79× | Sports |
| Tipico | 3.2× | Games |
| Premier League | 3.16× | Sports |
| David Alaba | 9.82× | Sports |
| Sportschau | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Social Media Usage | JOY | 1.24 |
| Early Adopter Mentality | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.04 |
| Career Orientation | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Austria | 6.8% |
| Switzerland | 2.5% |
See Icon League audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Icon League have in Germany?
Icon League has an estimated audience of 803,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icon League fans?
32.7% of Icon League fans are female, 67.3% are male, with an average age of 34.5 years.
Which brands do Icon League fans like most?
Icon League fans show strongest brand affinity for Borussia Dortmund (2.48×), FIFA World Cup (2.98×), and FC Bayern Munich (2.48×) over the country average.
Where do Icon League fans live in Germany?
Icon League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,821), Bayern (reach 153,212), and Baden-Württemberg (reach 110,066). These three regions account for the largest share of the active audience.
What other brands do Icon League fans also like?
Beyond Icon League itself, the audience over-indexes on FIFA World Cup (2.98×), FC Bayern Munich (2.48×), UEFA Champions League (2.82×), and Arjen Robben (24.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icon League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.