Interia.pl Audience in Germany
Interia.pl has an estimated audience of 628,731 people in Germany. 70.4% are female, 29.6% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Jack White, Natural rubber, Yoga Journal, Lebanese cuisine.
The average Interia.pl fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Jack White, Natural rubber, with strongest over-indexing on Rossmann (2.26× the country average). Demographically, the Interia.pl audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Interia.pl fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 44.7 |
| Estimated audience size | 628,731 |
Audience persona
The typical Interia.pl fan in Germany is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,736 | 1.16× |
| Bayern | 257,008 | 1.15× |
| Baden-Württemberg | 178,135 | 0.94× |
| Niedersachsen | 141,770 | 1.05× |
| Hessen | 125,036 | 1.18× |
| Rheinland-Pfalz | 71,785 | 1.03× |
| Sachsen | 64,265 | 0.94× |
| Brandenburg | 63,860 | 1.48× |
| Berlin | 58,240 | 0.94× |
| Schleswig-Holstein | 46,604 | 0.94× |
| Hamburg | 33,429 | 1.07× |
| Sachsen-Anhalt | 32,538 | 0.9× |
| Mecklenburg-Vorpommern | 28,343 | 1.07× |
| Thüringen | 27,090 | 0.77× |
| Bremen | 10,709 | 0.9× |
| Saarland | 8,032 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.26× | Shopping |
| Jack White | 1.81× | Movies & TV |
| Natural rubber | 1.79× | Cars & Mobility |
| Yoga Journal | 5.35× | Sports |
| Lebanese cuisine | 1.66× | Food & Beverages |
| International University of Business Agriculture and Technology | 1.63× | Business & Career |
| UK garage | 1.68× | Music & Radio |
| Brăila | 1.83× | Travel & Leisure |
| Sears | 1.69× | Shopping |
| Hippophae | 1.75× | Health |
| Yiwu | 1.78× | Travel & Leisure |
| William Boyd (writer) | 1.73× | Literature |
| MTV Music (Italy) | 3.81× | Music & Radio |
| Assemblage 23 | 1.53× | Music & Radio |
| The Tackle Box | 1.69× | Shopping |
| Bloons Tower Defense Games | 1.57× | Games |
| Boyolali Regency | 2.26× | Travel & Leisure |
| bysTaXx | 3.28× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.49 |
| Travelling | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.04 |
| Price Sensitivity | PREMIUM | 1 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 27.2% |
| Germany | 17.1% |
| United States | 12.4% |
See Interia.pl audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Interia.pl have in Germany?
Interia.pl has an estimated audience of 628,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interia.pl fans?
70.4% of Interia.pl fans are female, 29.6% are male, with an average age of 44.7 years.
Which brands do Interia.pl fans like most?
Interia.pl fans show strongest brand affinity for Rossmann (2.26×), Jack White (1.81×), and Natural rubber (1.79×) over the country average.
Where do Interia.pl fans live in Germany?
Interia.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,736), Bayern (reach 257,008), and Baden-Württemberg (reach 178,135). These three regions account for the largest share of the active audience.
What other brands do Interia.pl fans also like?
Beyond Interia.pl itself, the audience over-indexes on Jack White (1.81×), Natural rubber (1.79×), Yoga Journal (5.35×), and Lebanese cuisine (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interia.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.