International Organization for Standardization Audience in Germany
International Organization for Standardization has an estimated audience of 452,504 people in Germany. 42.4% are female, 57.6% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ma Mère, Eden Lake, Molly Hatchet, CAC 40, Golem.
The average International Organization for Standardization fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ma Mère, Eden Lake, Molly Hatchet, with strongest over-indexing on Ma Mère (26.07× the country average). Demographically, the International Organization for Standardization audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of International Organization for Standardization fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.1 |
| Estimated audience size | 452,504 |
Audience persona
The typical International Organization for Standardization fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,676 | 0.68× |
| Baden-Württemberg | 55,020 | 0.89× |
| Bayern | 50,892 | 0.7× |
| Hessen | 34,903 | 1.01× |
| Berlin | 24,732 | 1.22× |
| Niedersachsen | 22,563 | 0.51× |
| Rheinland-Pfalz | 14,670 | 0.65× |
| Sachsen | 13,221 | 0.6× |
| Thüringen | 12,405 | 1.08× |
| Sachsen-Anhalt | 11,500 | 0.98× |
| Brandenburg | 10,659 | 0.76× |
| Mecklenburg-Vorpommern | 10,115 | 1.17× |
| Saarland | 10,055 | 1.81× |
| Bremen | 9,867 | 2.55× |
| Schleswig-Holstein | 9,423 | 0.58× |
| Hamburg | 8,268 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 26.07× | Movies & TV |
| Eden Lake | 10.01× | Movies & TV |
| Molly Hatchet | 24.36× | Music & Radio |
| CAC 40 | 1.99× | Business & Career |
| Golem | 4.23× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.93× | Kids & Family |
| Intraocular lens | 10.43× | Health |
| Unique Gifts | 1.54× | Shopping |
| Metamorphoses | 3.36× | Literature |
| Eurodressage | 11.66× | Sports |
| Birthday Gifts | 1.61× | Kids & Family |
| Esra Erol | 5.22× | Movies & TV |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Preacher (comics) | 5.48× | Literature |
| Hotel Vier Jahreszeiten Kempinski | 12.1× | Travel & Leisure |
| Hostelworld | 4.08× | Travel & Leisure |
| Euphonium | 6.84× | Music & Radio |
| Home Delivery | 1.57× | Food & Beverages |
| Ultimate Soccer Manager | 6.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.35 |
| Early Adopter Mentality | POWER | 1.69 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.4 |
| Sustainability | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| India | 8.6% |
| Brazil | 5.3% |
See International Organization for Standardization audiences in other countries
- International Organization for Standardization — United States
- International Organization for Standardization — United Kingdom
- International Organization for Standardization — France
- International Organization for Standardization — Italy
- International Organization for Standardization — Spain
- International Organization for Standardization — Brazil
- International Organization for Standardization — Japan
- International Organization for Standardization — South Korea
- International Organization for Standardization — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does International Organization for Standardization have in Germany?
International Organization for Standardization has an estimated audience of 452,504 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of International Organization for Standardization fans?
42.4% of International Organization for Standardization fans are female, 57.6% are male, with an average age of 40.1 years.
Which brands do International Organization for Standardization fans like most?
International Organization for Standardization fans show strongest brand affinity for Ma Mère (26.07×), Eden Lake (10.01×), and Molly Hatchet (24.36×) over the country average.
Where do International Organization for Standardization fans live in Germany?
International Organization for Standardization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,676), Baden-Württemberg (reach 55,020), and Bayern (reach 50,892). These three regions account for the largest share of the active audience.
What other brands do International Organization for Standardization fans also like?
Beyond International Organization for Standardization itself, the audience over-indexes on Eden Lake (10.01×), Molly Hatchet (24.36×), CAC 40 (1.99×), and Golem (4.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Organization for Standardization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.