Rascasse Audience Intelligence

International Organization for Standardization Audience in United States

A data profile of the people who buy, follow and care about International Organization for Standardization in United States — modelled from more than twelve digital signal sources. International Organization for Standardization has an estimated audience of 1,706,811 people in United States.

#80among University in United States#1306among POI in United States#1164in Business & Career

The average International Organization for Standardization fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Data science, Innovation, with strongest over-indexing on Web server (7.42× the country average).

Demographically, the International Organization for Standardization audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Organization for Standardization fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Organization for Standardization profile in United States.

Audience size
1.7M
in United States
Gender
51.6%♀
48.4% male
Age
42.2
average years
Country rank
#16119
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Organization for Standardization fans

51.6% are female, 48.4% are male, average age 42.2.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for International Organization for Standardization audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.2
Estimated audience size1,706,811
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the International Organization for Standardization audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3923%
40-4922%
50+25%
Fig. 04

Worldwide distribution

12.2%

of the worldwide International Organization for Standardization audience comes from United States.

Worldwide audience distribution share by country for International Organization for Standardization
CountryShare
United States12.2%
India8.6%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Organization for Standardization audience in United States is strongest.

Fig. 05

Top regions by affinity

International Organization for Standardization fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.92×
02West Virginia~9K1.19×
03Virginia~50K1.18×
04Alaska~4K1.17×
05North Dakota~4K1.16×
06Vermont~3K1.15×
07Alabama~30K1.11×
08South Dakota~4K1.11×
09Montana~5K1.07×
10Maryland~30K1.03×
11Rhode Island~6K1.02×
12Hawaii~7K1.01×
13Delaware~5K1.01×
14Mississippi~10K0.99×
15Maine~6K0.99×
16Idaho~8K0.98×
17New Hampshire~7K0.97×
18Washington~30K0.96×
19Utah~10K0.96×
20North Carolina~50K0.95×
21New Mexico~8K0.95×
22Nebraska~8K0.95×
23New York~90K0.94×
24Massachusetts~30K0.94×
25Colorado~30K0.94×
26Georgia~50K0.93×
27Arkansas~10K0.93×
28Iowa~10K0.93×
29Louisiana~20K0.92×
30Kentucky~20K0.92×
31Oklahoma~20K0.92×
32Kansas~10K0.92×
33Indiana~30K0.91×
34South Carolina~20K0.91×
35Connecticut~20K0.91×
36Missouri~20K0.90×
37Minnesota~20K0.90×
38Oregon~20K0.90×
39Tennessee~30K0.89×
40Nevada~10K0.88×
41Illinois~50K0.87×
42Wisconsin~20K0.87×
43Michigan~40K0.86×
44California~200K0.85×
45Texas~100K0.84×
46Pennsylvania~50K0.84×
47Ohio~40K0.83×
48New Jersey~40K0.83×
49Arizona~30K0.82×
50Florida~90K0.77×
Fig. 06

Affinity by region

Affinity by region — International Organization for Standardization, United States
0.77×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Organization for Standardization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Organization for Standardization audience
#·InterestCategoryAffinity×
01Data scienceBusiness & Career10.97×
02Contactless paymentBusiness & Career10.91×
03Business intelligenceBusiness & Career8.93×
04Web serverTechnology & Electronics7.42×
05Project managementBusiness & Career7.21×
06Business schoolBusiness & Career7.02×
07LinkedInInternet & Social Media6.10×
08Sustainable energyHome & Garden4.74×
09SmartwatchTechnology & Electronics4.52×
10Systems engineeringBusiness & Career4.48×
11InnovationBusiness & Career4.44×
12Retail bankingBusiness & Career4.39×
13Information securityBusiness & Career4.19×
14Renewable energyBusiness & Career4.01×
15Home automationTechnology & Electronics3.46×
16FedExBusiness & Career3.32×
17Mortgage loansBusiness & Career2.48×
18Solar energyHome & Garden2.42×
19AirbnbTravel & Leisure2.02×
20PinterestInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Organization for Standardization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Organization for Standardization audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.02×
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Organization for Standardization audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Organization for Standardization have in United States?

International Organization for Standardization has an estimated audience of 1,706,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International Organization for Standardization fans?

51.6% of International Organization for Standardization fans are female, 48.4% are male, with an average age of 42.2 years.

03

Which brands do International Organization for Standardization fans like most?

International Organization for Standardization fans show strongest brand affinity for Web server (7.42×), Data science (10.97×), and Innovation (4.44×) over the country average.

04

Where do International Organization for Standardization fans live in United States?

International Organization for Standardization fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do International Organization for Standardization fans also like?

Beyond International Organization for Standardization itself, the audience over-indexes on Data science (10.97×), Innovation (4.44×), LinkedIn (6.1×), and Contactless payment (10.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for International Organization for Standardization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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