International Organization for Standardization Audience in United States
International Organization for Standardization has an estimated audience of 1,706,811 people in United States. 51.6% are female, 48.4% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Horoscope, Day trading, Pet insurance, Data science, Property insurance.
The average International Organization for Standardization fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horoscope, Day trading, Pet insurance, with strongest over-indexing on Horoscope (10.81× the country average). Demographically, the International Organization for Standardization audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of International Organization for Standardization fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 42.2 |
| Estimated audience size | 1,706,811 |
Audience persona
The typical International Organization for Standardization fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Horoscope.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 168,285 | 0.9× |
| Texas | 131,183 | 0.89× |
| New York | 97,897 | 1.03× |
| Florida | 86,876 | 0.75× |
| Virginia | 55,914 | 1.34× |
| Illinois | 52,621 | 0.93× |
| Georgia | 50,382 | 0.96× |
| Pennsylvania | 45,478 | 0.79× |
| North Carolina | 44,501 | 0.87× |
| Ohio | 40,291 | 0.77× |
| Michigan | 36,544 | 0.82× |
| Massachusetts | 33,320 | 0.99× |
| New Jersey | 32,813 | 0.76× |
| Washington | 32,526 | 0.95× |
| Maryland | 31,674 | 1.08× |
| Indiana | 29,488 | 0.95× |
| Tennessee | 28,984 | 0.85× |
| Colorado | 26,711 | 0.99× |
| Missouri | 23,409 | 0.85× |
| South Carolina | 21,335 | 0.83× |
| Minnesota | 20,991 | 0.86× |
| Arizona | 20,491 | 0.59× |
| Louisiana | 19,723 | 0.9× |
| Kentucky | 19,509 | 0.91× |
| Wisconsin | 18,175 | 0.71× |
| Oregon | 16,530 | 0.84× |
| Washington, District of Columbia | 15,074 | 2.94× |
| Utah | 14,788 | 0.97× |
| Alabama | 14,687 | 0.62× |
| Mississippi | 14,577 | 1.04× |
| Oklahoma | 14,317 | 0.76× |
| Connecticut | 13,910 | 0.81× |
| Iowa | 11,011 | 0.78× |
| Arkansas | 10,698 | 0.76× |
| Nevada | 10,046 | 0.61× |
| West Virginia | 8,895 | 1.12× |
| Kansas | 8,699 | 0.65× |
| Hawaii | 7,847 | 1.07× |
| Idaho | 7,248 | 0.85× |
| New Mexico | 7,139 | 0.83× |
| Nebraska | 6,755 | 0.79× |
| Alaska | 6,266 | 1.72× |
| North Dakota | 6,124 | 1.75× |
| Montana | 5,917 | 1.25× |
| Rhode Island | 5,412 | 1× |
| Maine | 5,409 | 0.88× |
| South Dakota | 5,391 | 1.37× |
| New Hampshire | 5,173 | 0.77× |
| Wyoming | 5,079 | 2.01× |
| Vermont | 4,913 | 1.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 10.81× | Health |
| Day trading | 12.61× | Business & Career |
| Pet insurance | 15.96× | Pets & Animals |
| Data science | 11.51× | Business & Career |
| Property insurance | 14.76× | Home & Garden |
| Blended whiskey | 9.41× | Food & Beverages |
| Home inspection | 13.7× | Home & Garden |
| 2.76× | Internet & Social Media | |
| Indianapolis Motor Speedway | 10.2× | Sports |
| Business intelligence | 12.94× | Business & Career |
| Critical illness insurance | 13.76× | Business & Career |
| MSN | 2.74× | News |
| Roulette | 10.06× | Games |
| Whole grain | 9.86× | Food & Beverages |
| Term life insurance | 11.15× | Business & Career |
| Staples (Canada) | 3.18× | Business & Career |
| Contactless payment | 8.84× | Business & Career |
| General insurance | 12.05× | Business & Career |
| Houston Astros | 4.82× | Sports |
| Cross-country skiing | 8.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.91 |
| Risk Appetite | THRILL | 2.76 |
| Luxury Orientation | PREMIUM | 2.1 |
| Patriotism | CONSERVATISM | 1.8 |
| Early Adopter Mentality | POWER | 1.7 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| India | 8.6% |
| Brazil | 5.3% |
See International Organization for Standardization audiences in other countries
- International Organization for Standardization — Germany
- International Organization for Standardization — United Kingdom
- International Organization for Standardization — France
- International Organization for Standardization — Italy
- International Organization for Standardization — Spain
- International Organization for Standardization — Brazil
- International Organization for Standardization — Japan
- International Organization for Standardization — South Korea
- International Organization for Standardization — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does International Organization for Standardization have in United States?
International Organization for Standardization has an estimated audience of 1,706,811 people in United States, concentrated in California and Texas.
What is the gender split and age of International Organization for Standardization fans?
51.6% of International Organization for Standardization fans are female, 48.4% are male, with an average age of 42.2 years.
Which brands do International Organization for Standardization fans like most?
International Organization for Standardization fans show strongest brand affinity for Horoscope (10.81×), Day trading (12.61×), and Pet insurance (15.96×) over the country average.
Where do International Organization for Standardization fans live in United States?
International Organization for Standardization fans in United States are most concentrated in California (reach 168,285), Texas (reach 131,183), and New York (reach 97,897). These three regions account for the largest share of the active audience.
What other brands do International Organization for Standardization fans also like?
Beyond International Organization for Standardization itself, the audience over-indexes on Day trading (12.61×), Pet insurance (15.96×), Data science (11.51×), and Property insurance (14.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for International Organization for Standardization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.