Rascasse Audience Intelligence

Investigative journalism Audience in Germany

A data profile of the people who buy, follow and care about Investigative journalism in Germany — modelled from more than twelve digital signal sources. Investigative journalism has an estimated audience of 644,468 people in Germany.

#4056among Topic in Germany#112in News

The average Investigative journalism fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, The Epoch Times, Christina Applegate, with strongest over-indexing on Moodle (12.85× the country average).

Demographically, the Investigative journalism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Investigative journalism fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Moodle.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investigative journalism profile in Germany.

Audience size
644K
in Germany
Gender
50.8%♀
49.2% male
Age
40.2
average years
Country rank
#9510
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investigative journalism fans

50.8% are female, 49.2% are male, average age 40.2.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Investigative journalism audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age40.2
Estimated audience size644,468
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Investigative journalism audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Investigative journalism audience comes from Germany.

Worldwide audience distribution share by country for Investigative journalism
CountryShare
United States34.3%
Italy5.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investigative journalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Investigative journalism fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.34×
02Niedersachsen~80K1.27×
03Mecklenburg-Vorpommern~20K1.23×
04Baden-Württemberg~100K1.17×
05Schleswig-Holstein~30K1.17×
06Bayern~100K1.13×
07Saarland~9K1.13×
08Sachsen-Anhalt~20K1.08×
09Rheinland-Pfalz~30K1.04×
10Sachsen~30K1.04×
11Hamburg~10K1.03×
12Nordrhein-Westfalen~100K1.00×
13Berlin~30K1.00×
14Brandenburg~20K0.98×
15Bremen~5K0.95×
16Hessen~50K0.93×
Fig. 06

Affinity by region

Affinity by region — Investigative journalism, Germany
0.93×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investigative journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investigative journalism audience
#·InterestCategoryAffinity×
01Christina ApplegateMovies & TV14.09×
02Google TrendsInternet & Social Media14.09×
03Cracked (magazine)Internet & Social Media14.02×
04MercadonaShopping13.60×
05Angela LansburyMovies & TV13.34×
06MoodleTechnology & Electronics12.85×
07The Epoch TimesNews11.30×
08James FrancoMovies & TV9.55×
09SolidarityPolitics & Society7.78×
10Mark ZuckerbergBusiness & Career7.74×
11Gaza StripTravel & Leisure7.37×
12Italo discoMusic & Radio6.06×
13Crime fictionLiterature4.06×
14Political scienceBusiness & Career4.02×
15Consumer protectionPolitics & Society3.90×
16SatireLiterature3.07×
17TagesschauMovies & TV2.64×
18Der TagesspiegelNews2.61×
19DeichmannShopping2.17×
20PoliticsPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investigative journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investigative journalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
SpiritualityBALANCE1.80×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investigative journalism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Sports ActivityPOWER0.68×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investigative journalism have in Germany?

Investigative journalism has an estimated audience of 644,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Investigative journalism fans?

50.8% of Investigative journalism fans are female, 49.2% are male, with an average age of 40.2 years.

03

Which brands do Investigative journalism fans like most?

Investigative journalism fans show strongest brand affinity for Moodle (12.85×), The Epoch Times (11.3×), and Christina Applegate (14.09×) over the country average.

04

Where do Investigative journalism fans live in Germany?

Investigative journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Investigative journalism fans also like?

Beyond Investigative journalism itself, the audience over-indexes on The Epoch Times (11.3×), Christina Applegate (14.09×), Solidarity (7.78×), and Tagesschau (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Investigative journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Investigative journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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