Investigative journalism Audience in Germany
Investigative journalism has an estimated audience of 644,468 people in Germany. 50.8% are female, 49.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Home Office, Unique Gifts, Saving, Christmas Gift.
The average Investigative journalism fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Home Office, Unique Gifts, with strongest over-indexing on Motion Picture Association of America (16.59× the country average). Demographically, the Investigative journalism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic · Subtype: Field of study
Demographics of Investigative journalism fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 40.2 |
| Estimated audience size | 644,468 |
Audience persona
The typical Investigative journalism fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,176 | 1.08× |
| Bayern | 121,224 | 1.17× |
| Baden-Württemberg | 102,838 | 1.17× |
| Niedersachsen | 84,328 | 1.35× |
| Hessen | 48,511 | 0.99× |
| Sachsen | 34,638 | 1.1× |
| Rheinland-Pfalz | 33,672 | 1.04× |
| Berlin | 33,120 | 1.15× |
| Schleswig-Holstein | 29,864 | 1.29× |
| Brandenburg | 19,427 | 0.97× |
| Sachsen-Anhalt | 17,676 | 1.06× |
| Hamburg | 16,868 | 1.16× |
| Thüringen | 9,664 | 0.59× |
| Saarland | 6,291 | 0.79× |
| Mecklenburg-Vorpommern | 5,090 | 0.41× |
| Bremen | 3,758 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 16.59× | Movies & TV |
| Home Office | 1.95× | Business & Career |
| Unique Gifts | 1.77× | Shopping |
| Saving | 1.64× | Business & Career |
| Christmas Gift | 1.8× | Kids & Family |
| Progressive rock | 1.57× | Music & Radio |
| Birthday Gifts | 1.63× | Kids & Family |
| Israel | 1.51× | Travel & Leisure |
| The Knot (Website) | 7.21× | Kids & Family |
| Home Delivery | 1.96× | Food & Beverages |
| Este, Veneto | 1.74× | Travel & Leisure |
| Jacob Tremblay | 3.26× | Movies & TV |
| Bank account | 1.9× | Business & Career |
| JDSU | 2.07× | Business & Career |
| Emperor Entertainment Group | 2.2× | Business & Career |
| Medieval fantasy | 6.28× | Literature |
| Business English | 1.54× | Business & Career |
| Fast Five | 2.73× | Movies & TV |
| Nuts (film) | 2.42× | Movies & TV |
| Manor | 3.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.88 |
| Early Adopter Mentality | POWER | 1.44 |
| Spirituality | BALANCE | 1.32 |
| Convenience Orientation | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Italy | 5.8% |
| France | 5.8% |
See Investigative journalism audiences in other countries
- Investigative journalism — United States
- Investigative journalism — United Kingdom
- Investigative journalism — France
- Investigative journalism — Italy
- Investigative journalism — Spain
- Investigative journalism — Brazil
- Investigative journalism — Japan
- Investigative journalism — South Korea
- Investigative journalism — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Investigative journalism have in Germany?
Investigative journalism has an estimated audience of 644,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investigative journalism fans?
50.8% of Investigative journalism fans are female, 49.2% are male, with an average age of 40.2 years.
Which brands do Investigative journalism fans like most?
Investigative journalism fans show strongest brand affinity for Motion Picture Association of America (16.59×), Home Office (1.95×), and Unique Gifts (1.77×) over the country average.
Where do Investigative journalism fans live in Germany?
Investigative journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,176), Bayern (reach 121,224), and Baden-Württemberg (reach 102,838). These three regions account for the largest share of the active audience.
What other brands do Investigative journalism fans also like?
Beyond Investigative journalism itself, the audience over-indexes on Home Office (1.95×), Unique Gifts (1.77×), Saving (1.64×), and Christmas Gift (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investigative journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.