Rascasse Audience Intelligence

Investigative journalism Audience in United States

A data profile of the people who buy, follow and care about Investigative journalism in United States — modelled from more than twelve digital signal sources. Investigative journalism has an estimated audience of 7,435,572 people in United States.

#2895among Topic in United States#22in News

The average Investigative journalism fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Corruption awareness, Jill Scott, The Washington Post, with strongest over-indexing on Corruption awareness (9.29× the country average).

Demographically, the Investigative journalism audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Investigative journalism fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Corruption awareness.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investigative journalism profile in United States.

Audience size
7.4M
in United States
Gender
47.7%♀
52.3% male
Age
44.5
average years
Country rank
#4764
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investigative journalism fans

47.7% are female, 52.3% are male, average age 44.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Investigative journalism audience in United States
MetricValue
Female47.7%
Male52.3%
Average age44.5
Estimated audience size7,435,572
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Investigative journalism audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Investigative journalism audience comes from United States.

Worldwide audience distribution share by country for Investigative journalism
CountryShare
United States34.3%
Italy5.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investigative journalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Investigative journalism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.37×
02Virginia~200K1.19×
03Maryland~200K1.19×
04Florida~600K1.18×
05New York~500K1.15×
06Massachusetts~200K1.10×
07Kansas~60K1.10×
08Washington~200K1.07×
09Louisiana~100K1.07×
10Missouri~100K1.05×
11Alaska~20K1.05×
12North Carolina~200K1.04×
13Delaware~20K1.04×
14Illinois~300K1.03×
15California~800K1.02×
16Georgia~200K1.02×
17Kentucky~100K1.02×
18Connecticut~80K1.02×
19Oregon~90K1.01×
20Maine~30K1.01×
21Tennessee~100K1.00×
22Montana~20K1.00×
23Vermont~10K1.00×
24Pennsylvania~200K0.99×
25Indiana~100K0.99×
26Alabama~100K0.99×
27Oklahoma~80K0.99×
28West Virginia~30K0.99×
29Hawaii~30K0.99×
30Arizona~100K0.98×
31Colorado~100K0.98×
32North Dakota~10K0.98×
33Texas~600K0.97×
34New Jersey~200K0.97×
35Arkansas~60K0.97×
36Mississippi~60K0.97×
37South Dakota~20K0.97×
38Michigan~200K0.96×
39Wisconsin~100K0.96×
40Idaho~40K0.96×
41New Mexico~40K0.96×
42New Hampshire~30K0.95×
43Rhode Island~20K0.95×
44Utah~60K0.94×
45Iowa~60K0.94×
46Ohio~200K0.93×
47South Carolina~100K0.93×
48Minnesota~100K0.93×
49Nebraska~30K0.93×
50Nevada~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Investigative journalism, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investigative journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investigative journalism audience
#·InterestCategoryAffinity×
01Jill ScottMusic & Radio11.18×
02Corruption awarenessPolitics & Society9.29×
03Eva GreenMovies & TV7.89×
04Human rightsPolitics & Society4.71×
05MSNBCMovies & TV4.02×
06PoliticoPolitics & Society3.64×
07The Washington PostNews3.56×
08Robert RedfordMovies & TV3.37×
09Drudge ReportSports3.34×
10New York PostNews3.03×
11PhilanthropyArts & Culture2.57×
12Diane KeatonMovies & TV2.42×
13ActivismPolitics & Society2.31×
14Online newspaperNews2.22×
15RedditInternet & Social Media1.95×
16Trader Joe'sShopping1.85×
17Nonprofit organizationPolitics & Society1.80×
18American AirlinesTravel & Leisure1.75×
19CNNMovies & TV1.59×
20McDonald'sFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investigative journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investigative journalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
IndividualismJOY1.75×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investigative journalism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investigative journalism have in United States?

Investigative journalism has an estimated audience of 7,435,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Investigative journalism fans?

47.7% of Investigative journalism fans are female, 52.3% are male, with an average age of 44.5 years.

03

Which brands do Investigative journalism fans like most?

Investigative journalism fans show strongest brand affinity for Corruption awareness (9.29×), Jill Scott (11.18×), and The Washington Post (3.56×) over the country average.

04

Where do Investigative journalism fans live in United States?

Investigative journalism fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Investigative journalism fans also like?

Beyond Investigative journalism itself, the audience over-indexes on Jill Scott (11.18×), The Washington Post (3.56×), MSNBC (4.02×), and Reddit (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Investigative journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Investigative journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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