Investigative journalism Audience in United States

Investigative journalism logo

Investigative journalism has an estimated audience of 7,435,572 people in United States. 47.7% are female, 52.3% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wok, Goop, Grinch, Vocal harmony.

The average Investigative journalism fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wok, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Investigative journalism audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic · Subtype: Field of study

Demographics of Investigative journalism fans

Demographic split for Investigative journalism audience in United States
MetricValue
Female47.7%
Male52.3%
Average age44.5
Estimated audience size7,435,572

Audience persona

The typical Investigative journalism fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Investigative journalism in United States
RegionReachAffinity
California914,3921.12×
Texas646,9761.01×
Florida639,2471.27×
New York535,0091.29×
Illinois279,1831.13×
Pennsylvania253,2901.01×
Georgia247,9351.08×
North Carolina232,8991.04×
Ohio225,1570.98×
Virginia224,6311.24×
Michigan192,0010.99×
New Jersey190,6721.01×
Massachusetts179,2961.22×
Washington173,5711.16×
Maryland163,3881.28×
Tennessee161,2341.08×
Arizona160,4221.06×
Indiana136,7041.01×
Colorado126,0131.08×
Missouri124,3961.04×
Louisiana109,0901.14×
Alabama107,5191.04×
South Carolina101,6980.91×
Minnesota100,7250.95×
Wisconsin95,9100.86×
Oregon94,9021.11×
Oklahoma87,7861.06×
Kentucky84,3370.9×
Connecticut80,8001.08×
Utah60,8110.91×
Mississippi56,5350.92×
Nevada56,4060.78×
Iowa54,8580.9×
Kansas54,1160.92×
Arkansas53,4310.87×
Washington, District of Columbia39,8481.78×
New Mexico34,2720.92×
West Virginia33,7630.98×
Idaho33,0130.89×
Hawaii31,5360.99×
Nebraska28,8440.77×
New Hampshire23,7280.81×
Maine23,6880.89×
Rhode Island20,5420.87×
Montana19,0050.92×
Alaska13,8740.87×
North Dakota12,4530.82×
Delaware12,0280.59×
South Dakota11,9370.69×
Vermont11,6560.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investigative journalism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok12.96×Food & Beverages
Goop9.15×Internet & Social Media
Grinch6.13×Movies & TV
Vocal harmony6.62×Music & Radio
Grace Slick12.76×Music & Radio
headspace13.41×Health
Israel2.82×Travel & Leisure
Hibachi10.42×Food & Beverages
Google Home8.24×Technology & Electronics
Governor of Michigan9.25×Politics & Society
Urban Outfitters2.21×Shopping
Guitarist (magazine)12.18×Music & Radio
Cryptic crossword16.29×Technology & Electronics
Cherish (group)10.23×Music & Radio
Goma16.32×Travel & Leisure
Ira Glass15.61×Music & Radio
Albany County, New York9.88×Travel & Leisure
La Jolla7.83×Travel & Leisure
Gift registry10.49×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investigative journalism audience
TraitClusterScore
PatriotismCONSERVATISM2.23
SpiritualityBALANCE1.44
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.38
IndividualismJOY1.32
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Investigative journalism
CountryShare
United States34.3%
Italy5.8%
France5.8%

See Investigative journalism audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Investigative journalism have in United States?

Investigative journalism has an estimated audience of 7,435,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Investigative journalism fans?

47.7% of Investigative journalism fans are female, 52.3% are male, with an average age of 44.5 years.

Which brands do Investigative journalism fans like most?

Investigative journalism fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (12.96×), and Goop (9.15×) over the country average.

Where do Investigative journalism fans live in United States?

Investigative journalism fans in United States are most concentrated in California (reach 914,392), Texas (reach 646,976), and Florida (reach 639,247). These three regions account for the largest share of the active audience.

What other brands do Investigative journalism fans also like?

Beyond Investigative journalism itself, the audience over-indexes on Wok (12.96×), Goop (9.15×), Grinch (6.13×), and Vocal harmony (6.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investigative journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.