Jan Hofer Audience in Germany
A data profile of the people who buy, follow and care about Jan Hofer in Germany — modelled from more than twelve digital signal sources. Jan Hofer has an estimated audience of 835,354 people in Germany.
The average Jan Hofer fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Transfermarkt, Storm of Love, Tagesschau, with strongest over-indexing on Transfermarkt (6.19× the country average).
Demographically, the Jan Hofer audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jan Hofer fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the Jan Hofer profile in Germany.
Search interest · 12-month trend
Demographics of Jan Hofer fans
54.4% are female, 45.6% are male, average age 42.1.
Gender split
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.1 |
| Estimated audience size | 835,354 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Jan Hofer audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.4% |
| Switzerland | 1.5% |
| Austria | 1.2% |
Geography
Where the Jan Hofer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.30× | |
| 02 | Brandenburg | ~30K | 1.25× | |
| 03 | Sachsen | ~40K | 1.24× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.24× | |
| 05 | Thüringen | ~20K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 07 | Schleswig-Holstein | ~30K | 1.10× | |
| 08 | Saarland | ~10K | 1.10× | |
| 09 | Niedersachsen | ~70K | 1.05× | |
| 10 | Hamburg | ~10K | 0.91× | |
| 11 | Berlin | ~30K | 0.87× | |
| 12 | Rheinland-Pfalz | ~30K | 0.85× | |
| 13 | Bremen | ~5K | 0.80× | |
| 14 | Hessen | ~40K | 0.75× | |
| 15 | Baden-Württemberg | ~70K | 0.72× | |
| 16 | Bayern | ~80K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jan Hofer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Austin Powers (film series) | Movies & TV | 10.75× | ||
| 02 | Das Erste | Movies & TV | 10.01× | ||
| 03 | Scooby-Doo | Movies & TV | 9.62× | ||
| 04 | Eva Green | Movies & TV | 9.21× | ||
| 05 | Storm of Love | Movies & TV | 8.55× | ||
| 06 | Transfermarkt | Sports | 6.19× | ||
| 07 | Rudi Völler | Sports | 6.06× | ||
| 08 | Satire | Literature | 4.14× | ||
| 09 | Tagesschau | Movies & TV | 3.99× | ||
| 10 | Sportschau | Sports | 3.98× | ||
| 11 | Bayerischer Rundfunk | Movies & TV | 3.57× | ||
| 12 | MSN | News | 3.45× | ||
| 13 | Westdeutscher Rundfunk | Movies & TV | 3.16× | ||
| 14 | RTL Television | Movies & TV | 3.06× | ||
| 15 | Roland Kaiser | Music & Radio | 3.06× | ||
| 16 | ZDF | Movies & TV | 2.66× | ||
| 17 | Vacations | Travel & Leisure | 2.39× | ||
| 18 | Nature | Home & Garden | 1.99× | ||
| 19 | SV Werder Bremen | Sports | 1.91× | ||
| 20 | Müller (company) | Food & Beverages | 1.84× |
Personality of the Jan Hofer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.38× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.72× |
Frequently asked questions
How many fans does Jan Hofer have in Germany?
Jan Hofer has an estimated audience of 835,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jan Hofer fans?
54.4% of Jan Hofer fans are female, 45.6% are male, with an average age of 42.1 years.
Which brands do Jan Hofer fans like most?
Jan Hofer fans show strongest brand affinity for Transfermarkt (6.19×), Storm of Love (8.55×), and Tagesschau (3.99×) over the country average.
Where do Jan Hofer fans live in Germany?
Jan Hofer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Jan Hofer fans also like?
Beyond Jan Hofer itself, the audience over-indexes on Storm of Love (8.55×), Tagesschau (3.99×), Das Erste (10.01×), and Scooby-Doo (9.62×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Jan Hofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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