Jan Hofer Audience in Germany

Jan Hofer has an estimated audience of 685,175 people in Germany. 56.8% are female, 43.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home Office, Stradivarius, Israel, Time (magazine), Esra Erol.
The average Jan Hofer fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home Office, Stradivarius, Israel, with strongest over-indexing on Home Office (1.57× the country average). Demographically, the Jan Hofer audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Jan Hofer fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.8 |
| Estimated audience size | 685,175 |
Audience persona
The typical Jan Hofer fan in Germany is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,295 | 1.21× |
| Bayern | 74,222 | 0.67× |
| Niedersachsen | 71,960 | 1.08× |
| Baden-Württemberg | 70,801 | 0.76× |
| Sachsen | 41,453 | 1.23× |
| Hessen | 41,260 | 0.79× |
| Rheinland-Pfalz | 30,067 | 0.88× |
| Schleswig-Holstein | 26,756 | 1.09× |
| Berlin | 25,016 | 0.82× |
| Brandenburg | 24,322 | 1.14× |
| Sachsen-Anhalt | 22,312 | 1.26× |
| Thüringen | 19,011 | 1.09× |
| Mecklenburg-Vorpommern | 15,763 | 1.21× |
| Hamburg | 14,622 | 0.94× |
| Saarland | 9,042 | 1.07× |
| Bremen | 4,455 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.57× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.3× | Travel & Leisure |
| Time (magazine) | 1.82× | News |
| Esra Erol | 4.49× | Movies & TV |
| Klis | 20.39× | Travel & Leisure |
| Snow White (Fables) | 1.77× | Literature |
| Volvo V60 | 3.07× | Cars & Mobility |
| Oliver Kahn | 2.29× | Sports |
| Loincloth | 1.79× | Fashion & Accessoires |
| Zagreb | 2.32× | Travel & Leisure |
| Keeper (password manager) | 2.51× | Technology & Electronics |
| Emperor Entertainment Group | 2.19× | Business & Career |
| Competitive dance | 3.13× | Sports |
| Trakehner | 7.94× | Pets & Animals |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| The Equalizer | 2.7× | Movies & TV |
| Jah Shaka | 31.19× | Music & Radio |
| Chalkidiki | 2.07× | Travel & Leisure |
| Hobby Lobby | 3.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.09 |
| Healthy Lifestyle | BALANCE | 1.06 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.5% |
| Austria | 1.2% |
| Switzerland | 1.1% |
See Jan Hofer audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Jan Hofer have in Germany?
Jan Hofer has an estimated audience of 685,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jan Hofer fans?
56.8% of Jan Hofer fans are female, 43.2% are male, with an average age of 40.8 years.
Which brands do Jan Hofer fans like most?
Jan Hofer fans show strongest brand affinity for Home Office (1.57×), Stradivarius (1.97×), and Israel (2.3×) over the country average.
Where do Jan Hofer fans live in Germany?
Jan Hofer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,295), Bayern (reach 74,222), and Niedersachsen (reach 71,960). These three regions account for the largest share of the active audience.
What other brands do Jan Hofer fans also like?
Beyond Jan Hofer itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.3×), Time (magazine) (1.82×), and Esra Erol (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jan Hofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.