Kaiser Mountains Audience in Germany
Kaiser Mountains has an estimated audience of 344,622 people in Germany. 60.1% are female, 39.9% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, 1. FC Heidenheim, Red Bull Records, FC Bayern Munich, VfB Stuttgart.
The average Kaiser Mountains fan in Germany is 42.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, 1. FC Heidenheim, Red Bull Records, with strongest over-indexing on Borussia Dortmund (2.43× the country average). Demographically, the Kaiser Mountains audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Kaiser Mountains fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.5 |
| Estimated audience size | 344,622 |
Audience persona
The typical Kaiser Mountains fan in Germany is more female, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 150,461 | 2.72× |
| Nordrhein-Westfalen | 64,546 | 0.86× |
| Baden-Württemberg | 58,240 | 1.24× |
| Hessen | 26,998 | 1.03× |
| Niedersachsen | 25,064 | 0.75× |
| Sachsen | 24,512 | 1.45× |
| Rheinland-Pfalz | 17,935 | 1.04× |
| Berlin | 12,661 | 0.82× |
| Thüringen | 10,626 | 1.21× |
| Brandenburg | 8,161 | 0.76× |
| Sachsen-Anhalt | 8,142 | 0.91× |
| Schleswig-Holstein | 7,680 | 0.62× |
| Hamburg | 5,054 | 0.65× |
| Saarland | 3,477 | 0.82× |
| Mecklenburg-Vorpommern | 3,414 | 0.52× |
| Bremen | 1,787 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.43× | Sports |
| 1. FC Heidenheim | 9.09× | Sports |
| Red Bull Records | 11.73× | Music & Radio |
| FC Bayern Munich | 2.24× | Sports |
| VfB Stuttgart | 3.17× | Sports |
| Roland Kaiser | 3.9× | Music & Radio |
| F.C. Hansa Rostock | 4.89× | Sports |
| Austrian Airlines | 10.3× | Travel & Leisure |
| Dieter Bohlen | 4.98× | Music & Radio |
| Alpine skiing | 3.53× | Sports |
| Der Bergdoktor (2008) | 7.21× | Movies & TV |
| Mila Kunis | 8.68× | Movies & TV |
| Cross-country skiing | 7.23× | Sports |
| SpVgg Greuther Fürth | 8.71× | Sports |
| Andy Borg | 4.89× | Music & Radio |
| Lindsey Vonn | 3.86× | Sports |
| Eintracht Frankfurt | 2.36× | Sports |
| 2. Bundesliga | 2.39× | Sports |
| Kastelruther Spatzen | 7.95× | Music & Radio |
| Obi (store) | 1.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.24 |
| Risk Appetite | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
| Tradition | CONSERVATISM | 1.17 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.4% |
| Austria | 27.3% |
| Netherlands | 5.2% |
See Kaiser Mountains audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
Frequently asked questions
How many fans does Kaiser Mountains have in Germany?
Kaiser Mountains has an estimated audience of 344,622 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kaiser Mountains fans?
60.1% of Kaiser Mountains fans are female, 39.9% are male, with an average age of 42.5 years.
Which brands do Kaiser Mountains fans like most?
Kaiser Mountains fans show strongest brand affinity for Borussia Dortmund (2.43×), 1. FC Heidenheim (9.09×), and Red Bull Records (11.73×) over the country average.
Where do Kaiser Mountains fans live in Germany?
Kaiser Mountains fans in Germany are most concentrated in Bayern (reach 150,461), Nordrhein-Westfalen (reach 64,546), and Baden-Württemberg (reach 58,240). These three regions account for the largest share of the active audience.
What other brands do Kaiser Mountains fans also like?
Beyond Kaiser Mountains itself, the audience over-indexes on 1. FC Heidenheim (9.09×), Red Bull Records (11.73×), FC Bayern Munich (2.24×), and VfB Stuttgart (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaiser Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.