Rascasse Audience Intelligence

KAPTEN & SON Target Market in Germany

A data profile of the people who buy, follow and care about KAPTEN & SON in Germany — modelled from more than twelve digital signal sources. KAPTEN & SON has an estimated audience of 447,109 people in Germany.

#1661among Brand in Germany#609in Fashion & Accessoires

The average KAPTEN & SON fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include H&M, C&A, Gina Tricot, with strongest over-indexing on H&M (2.39× the country average).

Demographically, the KAPTEN & SON audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KAPTEN & SON fan in Germany is more female, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for H&M.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KAPTEN & SON profile in Germany.

Audience size
447K
in Germany
Gender
77.6%♀
22.4% male
Age
31.4
average years
Country rank
#12820
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KAPTEN & SON

77.6% are female, 22.4% are male, average age 31.4.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for KAPTEN & SON audience in Germany
MetricValue
Female77.6%
Male22.4%
Average age31.4
Estimated audience size447,109
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the KAPTEN & SON audience in Germany
Age bracketShare%
16-1928%
20-2937%
30-3922%
40-4911%
50+3%
Fig. 04

Worldwide distribution

62.1%

of the worldwide KAPTEN & SON audience comes from Germany.

Worldwide audience distribution share by country for KAPTEN & SON
CountryShare
Germany62.1%
Switzerland9.6%
Austria7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KAPTEN & SON audience in Germany is strongest.

Fig. 05

Top regions by affinity

KAPTEN & SON customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.48×
02Hamburg~10K1.48×
03Hessen~40K1.27×
04Niedersachsen~50K1.15×
05Schleswig-Holstein~20K1.10×
06Berlin~20K1.03×
07Baden-Württemberg~60K1.01×
08Thüringen~10K0.98×
09Bayern~70K0.96×
10Rheinland-Pfalz~20K0.96×
11Saarland~5K0.92×
12Bremen~3K0.92×
13Mecklenburg-Vorpommern~7K0.85×
14Brandenburg~10K0.83×
15Sachsen-Anhalt~9K0.78×
16Sachsen~20K0.74×
Fig. 06

Affinity by region

Affinity by region — KAPTEN & SON, Germany
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KAPTEN & SON audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KAPTEN & SON audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires5.48×
02CalzedoniaFashion & Accessoires5.18×
03BershkaShopping4.14×
04BirkenstockFashion & Accessoires3.68×
05Danish designHome & Garden3.22×
06C&AShopping3.20×
07ZaraShopping2.95×
08Home Interior DesignHome & Garden2.88×
09About YouShopping2.88×
10Baby foodKids & Family2.77×
11ToddlerKids & Family2.56×
12BreuningerFashion & Accessoires2.49×
13PrimarkShopping2.44×
14H&MShopping2.39×
15Living roomHome & Garden2.31×
16HermèsFashion & Accessoires2.30×
17AirbnbTravel & Leisure2.10×
18IKEAHome & Garden1.98×
19Women's clothingFashion & Accessoires1.84×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KAPTEN & SON audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KAPTEN & SON audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.00×
SustainabilityBALANCE1.79×
IndividualismJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KAPTEN & SON audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.65×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KAPTEN & SON's target market in Germany?

KAPTEN & SON's target market in Germany covers an estimated 447,109 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KAPTEN & SON customers?

77.6% of the KAPTEN & SON audience are female, 22.4% are male, with an average age of 31.4 years.

03

Which brands do KAPTEN & SON fans like most?

KAPTEN & SON fans show strongest brand affinity for H&M (2.39×), C&A (3.2×), and Gina Tricot (5.48×) over the country average.

04

Where do KAPTEN & SON fans live in Germany?

KAPTEN & SON fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do KAPTEN & SON fans also like?

Beyond KAPTEN & SON itself, the audience over-indexes on C&A (3.2×), Gina Tricot (5.48×), IKEA (1.98×), and Zara (2.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See KAPTEN & SON audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KAPTEN & SON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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