Karl-Theodor zu Guttenberg Audience in Germany
Karl-Theodor zu Guttenberg has an estimated audience of 642,978 people in Germany. 34.0% are female, 66.0% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SunExpress, Borussia Dortmund, 1. FC Heidenheim, FC Bayern Munich, VfB Stuttgart.
The average Karl-Theodor zu Guttenberg fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SunExpress, Borussia Dortmund, 1. FC Heidenheim, with strongest over-indexing on SunExpress (8.97× the country average). Demographically, the Karl-Theodor zu Guttenberg audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Karl-Theodor zu Guttenberg fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 41.8 |
| Estimated audience size | 642,978 |
Audience persona
The typical Karl-Theodor zu Guttenberg fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for SunExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,521 | 0.98× |
| Bayern | 124,216 | 1.2× |
| Baden-Württemberg | 83,821 | 0.96× |
| Niedersachsen | 69,679 | 1.12× |
| Hessen | 43,245 | 0.88× |
| Sachsen | 34,241 | 1.09× |
| Rheinland-Pfalz | 29,373 | 0.91× |
| Schleswig-Holstein | 24,869 | 1.08× |
| Berlin | 24,628 | 0.86× |
| Brandenburg | 21,269 | 1.07× |
| Thüringen | 17,576 | 1.07× |
| Sachsen-Anhalt | 15,214 | 0.91× |
| Hamburg | 14,764 | 1.02× |
| Mecklenburg-Vorpommern | 13,175 | 1.07× |
| Saarland | 6,318 | 0.8× |
| Bremen | 5,463 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SunExpress | 8.97× | Travel & Leisure |
| Borussia Dortmund | 2.03× | Sports |
| 1. FC Heidenheim | 7.97× | Sports |
| FC Bayern Munich | 2.24× | Sports |
| VfB Stuttgart | 2.91× | Sports |
| Whirlpool Corporation | 8.97× | Home & Garden |
| 2. Bundesliga | 2.59× | Sports |
| Satire | 4.04× | Literature |
| Lindsey Vonn | 3.75× | Sports |
| SpVgg Greuther Fürth | 7.97× | Sports |
| F.C. Hansa Rostock | 3.88× | Sports |
| Transfermarkt | 2.37× | Sports |
| Kicker | 3.39× | Sports |
| Eintracht Frankfurt | 2.08× | Sports |
| Person of Interest (TV series) | 8.97× | Movies & TV |
| Obi (store) | 1.66× | Shopping |
| Sportschau | 2.06× | Sports |
| Holstein Kiel | 4.21× | Sports |
| Sport Bild | 2.61× | Sports |
| Tipico | 2.38× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.09 |
| Indulgence | JOY | 1.07 |
| DIY Mentality | THRILL | 1.03 |
| Career Orientation | POWER | 1.02 |
| Tradition | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.9% |
| Austria | 2.4% |
| Switzerland | 1.8% |
See Karl-Theodor zu Guttenberg audiences in other countries
- Karl-Theodor zu Guttenberg — United States
- Karl-Theodor zu Guttenberg — United Kingdom
- Karl-Theodor zu Guttenberg — France
- Karl-Theodor zu Guttenberg — Italy
- Karl-Theodor zu Guttenberg — Spain
- Karl-Theodor zu Guttenberg — Brazil
- Karl-Theodor zu Guttenberg — Japan
- Karl-Theodor zu Guttenberg — South Korea
- Karl-Theodor zu Guttenberg — India
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Karl-Theodor zu Guttenberg have in Germany?
Karl-Theodor zu Guttenberg has an estimated audience of 642,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karl-Theodor zu Guttenberg fans?
34.0% of Karl-Theodor zu Guttenberg fans are female, 66.0% are male, with an average age of 41.8 years.
Which brands do Karl-Theodor zu Guttenberg fans like most?
Karl-Theodor zu Guttenberg fans show strongest brand affinity for SunExpress (8.97×), Borussia Dortmund (2.03×), and 1. FC Heidenheim (7.97×) over the country average.
Where do Karl-Theodor zu Guttenberg fans live in Germany?
Karl-Theodor zu Guttenberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,521), Bayern (reach 124,216), and Baden-Württemberg (reach 83,821). These three regions account for the largest share of the active audience.
What other brands do Karl-Theodor zu Guttenberg fans also like?
Beyond Karl-Theodor zu Guttenberg itself, the audience over-indexes on Borussia Dortmund (2.03×), 1. FC Heidenheim (7.97×), FC Bayern Munich (2.24×), and VfB Stuttgart (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karl-Theodor zu Guttenberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.