A data profile of the people who buy, follow and care about Konrad Adenauer in Germany — modelled from more than twelve digital signal sources. Konrad Adenauer has an estimated audience of 1,212,634 people in Germany.
The average Konrad Adenauer fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nordsee, GOSCH Sylt, Snap!, with strongest over-indexing on Nordsee (8.64× the country average).
Demographically, the Konrad Adenauer audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Konrad Adenauer fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nordsee.
The key figures that characterise the Konrad Adenauer profile in Germany.
60.3% are female, 39.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.6 |
| Estimated audience size | 1,212,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 26% | |
| 40-49 | 32% | |
| 50+ | 16% |
of the worldwide Konrad Adenauer audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 72.9% |
| United States | 3.2% |
| France | 2.9% |
Where the Konrad Adenauer audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 1.40× | |
| 02 | Rheinland-Pfalz | ~80K | 1.29× | |
| 03 | Hessen | ~100K | 1.09× | |
| 04 | Niedersachsen | ~100K | 1.05× | |
| 05 | Baden-Württemberg | ~200K | 0.99× | |
| 06 | Sachsen | ~60K | 0.99× | |
| 07 | Bremen | ~10K | 0.99× | |
| 08 | Berlin | ~50K | 0.98× | |
| 09 | Schleswig-Holstein | ~40K | 0.98× | |
| 10 | Saarland | ~10K | 0.98× | |
| 11 | Bayern | ~200K | 0.96× | |
| 12 | Hamburg | ~20K | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 14 | Thüringen | ~30K | 0.88× | |
| 15 | Brandenburg | ~30K | 0.86× | |
| 16 | Sachsen-Anhalt | ~20K | 0.79× |
The strongest cross-interests of the Konrad Adenauer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GOSCH Sylt | Food & Beverages | 29.98× | ||
| 02 | Snap! | Music & Radio | 18.89× | ||
| 03 | Nordsee | Food & Beverages | 8.64× | ||
| 04 | Ina Müller | Movies & TV | 7.24× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 7.05× | ||
| 06 | Michael Patrick Kelly | Music & Radio | 6.35× | ||
| 07 | Vorwerk (company) | Home & Garden | 5.28× | ||
| 08 | Birkenstock | Fashion & Accessoires | 4.36× | ||
| 09 | Barbara Schöneberger | Movies & TV | 4.36× | ||
| 10 | Garden centre | Home & Garden | 4.19× | ||
| 11 | Udo Lindenberg | Music & Radio | 4.04× | ||
| 12 | Sarah Connor | Music & Radio | 3.27× | ||
| 13 | Postbank | Business & Career | 2.91× | ||
| 14 | Roland Kaiser | Music & Radio | 2.62× | ||
| 15 | Tchibo | Shopping | 2.56× | ||
| 16 | Nature | Home & Garden | 2.06× | ||
| 17 | Müller (company) | Food & Beverages | 2.03× | ||
| 18 | SV Werder Bremen | Sports | 1.90× | ||
| 19 | Family | Kids & Family | 1.69× | ||
| 20 | Tagesschau | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.81× |
Konrad Adenauer has an estimated audience of 1,212,634 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.3% of Konrad Adenauer fans are female, 39.7% are male, with an average age of 41.6 years.
Konrad Adenauer fans show strongest brand affinity for Nordsee (8.64×), GOSCH Sylt (29.98×), and Snap! (18.89×) over the country average.
Konrad Adenauer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Konrad Adenauer itself, the audience over-indexes on GOSCH Sylt (29.98×), Snap! (18.89×), Ina Müller (7.24×), and Non-alcoholic beverage (7.05×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Konrad Adenauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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