Lalisa Manobal Audience in Germany
Lalisa Manobal has an estimated audience of 254,507 people in Germany. 57.9% are female, 42.1% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BTS, Yahoo!ショッピング, Labubu, BLACKPINK, Gong Yoo.
The average Lalisa Manobal fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BTS, Yahoo!ショッピング, Labubu, with strongest over-indexing on BTS (32.86× the country average). Demographically, the Lalisa Manobal audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Lalisa Manobal fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 32.2 |
| Estimated audience size | 254,507 |
Audience persona
The typical Lalisa Manobal fan in Germany is more female, around 32.2 years old, with strong Sustainability tendencies and a notable affinity for BTS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,098 | 1.2× |
| Bayern | 39,907 | 0.98× |
| Baden-Württemberg | 36,031 | 1.04× |
| Niedersachsen | 25,893 | 1.05× |
| Hessen | 21,483 | 1.11× |
| Berlin | 14,735 | 1.29× |
| Sachsen | 13,051 | 1.05× |
| Rheinland-Pfalz | 12,325 | 0.97× |
| Schleswig-Holstein | 9,400 | 1.03× |
| Brandenburg | 7,395 | 0.94× |
| Hamburg | 6,555 | 1.14× |
| Sachsen-Anhalt | 6,064 | 0.92× |
| Thüringen | 5,525 | 0.85× |
| Saarland | 2,737 | 0.88× |
| Bremen | 2,554 | 1.17× |
| Mecklenburg-Vorpommern | 1,917 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 32.86× | Music & Radio |
| Yahoo!ショッピング | 8.89× | |
| Labubu | 13.36× | Kids & Family |
| BLACKPINK | 17.27× | Music & Radio |
| Gong Yoo | 37.36× | Movies & TV |
| Enhypen | 23× | Music & Radio |
| Allkpop | 19.74× | Music & Radio |
| Korean drama | 10.8× | Movies & TV |
| Korean pop idol | 17.74× | Movies & TV |
| IU (singer) | 17.2× | Music & Radio |
| KPop Demon Hunters | 5.29× | Movies & TV |
| Harry Potter | 2.36× | Movies & TV |
| Jejudo | 12.96× | Travel & Leisure |
| Red Velvet (band) | 22.46× | Music & Radio |
| K-Dramas | 30.49× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Like button | 10.67× | Internet & Social Media |
| K-pop | 5.8× | Music & Radio |
| B.I | 8.97× | Music & Radio |
| LINE | 15.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Travelling | THRILL | 1.05 |
| Social Media Usage | JOY | 1.01 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.4% |
| United States | 14.8% |
| Netherlands | 5.0% |
See Lalisa Manobal audiences in other countries
More K-pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
Frequently asked questions
How many fans does Lalisa Manobal have in Germany?
Lalisa Manobal has an estimated audience of 254,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lalisa Manobal fans?
57.9% of Lalisa Manobal fans are female, 42.1% are male, with an average age of 32.2 years.
Which brands do Lalisa Manobal fans like most?
Lalisa Manobal fans show strongest brand affinity for BTS (32.86×), Yahoo!ショッピング (8.89×), and Labubu (13.36×) over the country average.
Where do Lalisa Manobal fans live in Germany?
Lalisa Manobal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,098), Bayern (reach 39,907), and Baden-Württemberg (reach 36,031). These three regions account for the largest share of the active audience.
What other brands do Lalisa Manobal fans also like?
Beyond Lalisa Manobal itself, the audience over-indexes on Yahoo!ショッピング (8.89×), Labubu (13.36×), BLACKPINK (17.27×), and Gong Yoo (37.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lalisa Manobal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.