Lanxess Arena Audience in Germany
Lanxess Arena has an estimated audience of 4,193,538 people in Germany. 52.7% are female, 47.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: Obi (store), Tagesschau, Open air concert, SV Werder Bremen, Sportschau.
The average Lanxess Arena fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include Obi (store), Tagesschau, Open air concert, with strongest over-indexing on Obi (store) (1.83× the country average). Demographically, the Lanxess Arena audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Lanxess Arena fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.4 |
| Estimated audience size | 4,193,538 |
Audience persona
The typical Lanxess Arena fan in Germany is balanced, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,145,154 | 7.72× |
| Rheinland-Pfalz | 433,325 | 2.06× |
| Hessen | 310,794 | 0.97× |
| Baden-Württemberg | 294,657 | 0.51× |
| Niedersachsen | 277,184 | 0.68× |
| Bayern | 261,853 | 0.39× |
| Berlin | 58,906 | 0.31× |
| Sachsen | 54,481 | 0.26× |
| Schleswig-Holstein | 47,785 | 0.32× |
| Thüringen | 40,631 | 0.38× |
| Hamburg | 39,829 | 0.42× |
| Sachsen-Anhalt | 37,064 | 0.34× |
| Saarland | 35,578 | 0.69× |
| Brandenburg | 32,100 | 0.25× |
| Mecklenburg-Vorpommern | 17,524 | 0.22× |
| Bremen | 16,595 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 1.83× | Shopping |
| Tagesschau | 1.64× | Movies & TV |
| Open air concert | 10× | Music & Radio |
| SV Werder Bremen | 1.81× | Sports |
| Sportschau | 1.96× | Sports |
| 2. Bundesliga | 1.85× | Sports |
| Eisbären Berlin | 6.53× | Sports |
| Stanley Cup | 6.79× | Sports |
| Ice Hockey World Championships | 7.08× | Sports |
| Eintracht Frankfurt | 1.65× | Sports |
| Edmonton Oilers | 8.19× | Sports |
| VfB Stuttgart | 1.66× | Sports |
| Leon Draisaitl | 5.65× | Sports |
| Transfermarkt | 1.61× | Sports |
| Home-improvement center | 2.35× | Home & Garden |
| Berlin | 1.54× | Music & Radio |
| Cologne | 1.57× | Travel & Leisure |
| Concerts | 1.56× | Music & Radio |
| Let's Dance (German TV series) | 1.71× | Movies & TV |
| 1. FC Kaiserslautern | 2.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Netherlands | 1.1% |
| Belgium | 0.7% |
See Lanxess Arena audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Lanxess Arena have in Germany?
Lanxess Arena has an estimated audience of 4,193,538 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Lanxess Arena fans?
52.7% of Lanxess Arena fans are female, 47.3% are male, with an average age of 38.4 years.
Which brands do Lanxess Arena fans like most?
Lanxess Arena fans show strongest brand affinity for Obi (store) (1.83×), Tagesschau (1.64×), and Open air concert (10×) over the country average.
Where do Lanxess Arena fans live in Germany?
Lanxess Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,145,154), Rheinland-Pfalz (reach 433,325), and Hessen (reach 310,794). These three regions account for the largest share of the active audience.
What other brands do Lanxess Arena fans also like?
Beyond Lanxess Arena itself, the audience over-indexes on Tagesschau (1.64×), Open air concert (10×), SV Werder Bremen (1.81×), and Sportschau (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lanxess Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.