Lumix Audience in Germany
Lumix has an estimated audience of 269,701 people in Germany. 38.7% are female, 61.3% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wolverine (comics), İlahiler, Circular economy, Israel, Stradivarius.
The average Lumix fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wolverine (comics), İlahiler, Circular economy, with strongest over-indexing on Wolverine (comics) (20.62× the country average). Demographically, the Lumix audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Lumix fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.4 |
| Estimated audience size | 269,701 |
Audience persona
The typical Lumix fan in Germany is more male, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wolverine (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,823 | 1.06× |
| Bayern | 44,361 | 1.02× |
| Baden-Württemberg | 37,433 | 1.02× |
| Niedersachsen | 26,560 | 1.01× |
| Hessen | 21,815 | 1.06× |
| Sachsen | 13,717 | 1.04× |
| Rheinland-Pfalz | 13,342 | 0.99× |
| Berlin | 13,214 | 1.1× |
| Schleswig-Holstein | 9,992 | 1.03× |
| Brandenburg | 8,333 | 1× |
| Sachsen-Anhalt | 6,654 | 0.95× |
| Hamburg | 6,403 | 1.05× |
| Thüringen | 6,378 | 0.93× |
| Mecklenburg-Vorpommern | 4,389 | 0.85× |
| Saarland | 3,048 | 0.92× |
| Bremen | 2,232 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolverine (comics) | 20.62× | Literature |
| İlahiler | 31.67× | Literature |
| Circular economy | 7.79× | Business & Career |
| Israel | 2.81× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.78× | Business & Career |
| Unique Gifts | 1.56× | Shopping |
| KLIX (AM) | 2.67× | Music & Radio |
| Urban horticulture | 1.7× | Home & Garden |
| Headhunters (film) | 4.53× | Movies & TV |
| Ermita | 16.45× | Travel & Leisure |
| Hypertext | 2.2× | Technology & Electronics |
| Kippah | 3.51× | Fashion & Accessoires |
| Stucco | 1.8× | Home & Garden |
| Home Delivery | 1.88× | Food & Beverages |
| Jaumo | 9.57× | Internet & Social Media |
| Kodi (software) | 1.79× | Technology & Electronics |
| Vocal harmony | 4.46× | Music & Radio |
| Figure painting (hobby) | 2.38× | Arts & Culture |
| Volvo V60 | 2.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Pet Ownership | JOY | 1.43 |
| Travelling | THRILL | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Patriotism | CONSERVATISM | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.7% |
| United States | 15.4% |
| Germany | 12.0% |
See Lumix audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
Frequently asked questions
How many fans does Lumix have in Germany?
Lumix has an estimated audience of 269,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lumix fans?
38.7% of Lumix fans are female, 61.3% are male, with an average age of 43.4 years.
Which brands do Lumix fans like most?
Lumix fans show strongest brand affinity for Wolverine (comics) (20.62×), İlahiler (31.67×), and Circular economy (7.79×) over the country average.
Where do Lumix fans live in Germany?
Lumix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,823), Bayern (reach 44,361), and Baden-Württemberg (reach 37,433). These three regions account for the largest share of the active audience.
What other brands do Lumix fans also like?
Beyond Lumix itself, the audience over-indexes on İlahiler (31.67×), Circular economy (7.79×), Israel (2.81×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lumix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.