Lumix Audience in United States

Lumix has an estimated audience of 344,948 people in United States. 32.8% are female, 67.2% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: The UPS Store, DocuSign, Fiverr, TeamViewer, Trello.

The average Lumix fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The UPS Store, DocuSign, Fiverr, with strongest over-indexing on The UPS Store (22.12× the country average). Demographically, the Lumix audience skews more male with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Lumix fans

Demographic split for Lumix audience in United States
MetricValue
Female32.8%
Male67.2%
Average age40.3
Estimated audience size344,948

Audience persona

The typical Lumix fan in United States is more male, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Lumix in United States
RegionReachAffinity
California62,3051.64×
New York55,2472.87×
Texas29,2700.99×
Florida24,4341.05×
Washington11,5481.67×
Illinois11,1770.97×
New Jersey11,0331.26×
Georgia10,5610.99×
Pennsylvania10,2670.88×
North Carolina9,4450.91×
Michigan8,8270.98×
Virginia8,1380.97×
Ohio8,0280.76×
Massachusetts7,9481.17×
Arizona6,6840.95×
Colorado6,4861.19×
Maryland5,7330.97×
Tennessee5,4510.79×
Missouri5,0750.91×
Oregon4,9771.26×
Indiana4,6260.73×
Minnesota4,6110.93×
Wisconsin4,1530.8×
Utah4,0961.33×
Nevada3,9211.18×
Connecticut3,8921.13×
South Carolina3,7850.73×
Alabama3,5100.73×
Kentucky3,0460.7×
Louisiana2,9030.65×
Hawaii2,7801.87×
Oklahoma2,6530.69×
Kansas2,5870.95×
Arkansas1,9210.68×
Iowa1,7190.6×
New Mexico1,5740.91×
Mississippi1,5690.55×
Idaho1,4870.86×
New Hampshire1,4421.06×
Washington, District of Columbia1,3691.32×
Maine1,0580.86×
Nebraska1,0450.6×
Rhode Island1,0030.91×
Montana9440.99×
Alaska9431.28×
West Virginia9100.57×
Delaware7730.81×
Vermont7121.18×
South Dakota5410.68×
North Dakota4680.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumix audience
BrandAffinityCategory
The UPS Store22.12×Shopping
DocuSign48.24×Technology & Electronics
Fiverr51.16×Business & Career
TeamViewer93.51×Technology & Electronics
Trello59.92×Internet & Social Media
Vistaprint28.1×Business & Career
StubHub18.5×Travel & Leisure
Glassdoor30.29×Business & Career
Peter Thiel22.8×Business & Career
MailChimp28.13×Internet & Social Media
Twilio47.06×Technology & Electronics
Flickr16.22×Internet & Social Media
Google Maps6.02×Internet & Social Media
Esri81.22×Technology & Electronics
Kia Sportage29.52×Cars & Mobility
KeyBank19.56×Business & Career
Porter Airlines55.24×Travel & Leisure
Asurion32.03×Business & Career
WebEx35.65×Technology & Electronics
Indeed.com5.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumix audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.39
Early Adopter MentalityPOWER2.32
SustainabilityBALANCE2.26
Design AffinityPREMIUM2.26
Career OrientationPOWER2.04
Luxury OrientationPREMIUM1.98

Worldwide distribution

Worldwide audience distribution share by country for Lumix
CountryShare
Japan23.7%
United States15.4%
Germany12.0%

See Lumix audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Lumix have in United States?

Lumix has an estimated audience of 344,948 people in United States, concentrated in California and New York.

What is the gender split and age of Lumix fans?

32.8% of Lumix fans are female, 67.2% are male, with an average age of 40.3 years.

Which brands do Lumix fans like most?

Lumix fans show strongest brand affinity for The UPS Store (22.12×), DocuSign (48.24×), and Fiverr (51.16×) over the country average.

Where do Lumix fans live in United States?

Lumix fans in United States are most concentrated in California (reach 62,305), New York (reach 55,247), and Texas (reach 29,270). These three regions account for the largest share of the active audience.

What other brands do Lumix fans also like?

Beyond Lumix itself, the audience over-indexes on DocuSign (48.24×), Fiverr (51.16×), TeamViewer (93.51×), and Trello (59.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.