Rascasse Audience Intelligence

Lumix Target Market in United States

A data profile of the people who buy, follow and care about Lumix in United States — modelled from more than twelve digital signal sources. Lumix has an estimated audience of 348,502 people in United States.

#15among Photography / printing in United States#4627among Brand in United States#1152in Technology & Electronics

The average Lumix fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The UPS Store, Peter Thiel, Twilio, with strongest over-indexing on The UPS Store (18.88× the country average).

Demographically, the Lumix audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lumix fan in United States is more male, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for The UPS Store.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lumix profile in United States.

Audience size
349K
in United States
Gender
32.8%♀
67.2% male
Age
40.3
average years
Country rank
#44725
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lumix

32.8% are female, 67.2% are male, average age 40.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Lumix audience in United States
MetricValue
Female32.8%
Male67.2%
Average age40.3
Estimated audience size348,502
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Lumix audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4917%
50+26%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Lumix audience comes from United States.

Worldwide audience distribution share by country for Lumix
CountryShare
Japan23.7%
United States15.4%
Germany12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lumix audience in United States is strongest.

Fig. 05

Top regions by affinity

Lumix customers by region in United States
#RegionReachAffinity×
01New York~50K2.57×
02Hawaii~2K1.67×
03California~60K1.54×
04Washington~10K1.51×
05Utah~4K1.25×
06Oregon~5K1.23×
07New Jersey~10K1.21×
08Massachusetts~8K1.16×
09Nevada~4K1.15×
10Washington, District of Columbia~1K1.14×
11Colorado~6K1.11×
12Alaska<1K1.08×
13Vermont<1K1.08×
14Florida~20K1.07×
15Connecticut~4K1.05×
16New Hampshire~1K1.02×
17Maryland~6K1.01×
18Idaho~2K1.01×
19New Mexico~2K1.01×
20Virginia~8K0.99×
21Minnesota~5K0.99×
22Montana<1K0.99×
23Georgia~10K0.97×
24Maine~1K0.97×
25Illinois~10K0.96×
26Michigan~9K0.96×
27Arizona~7K0.96×
28Rhode Island~1K0.96×
29Texas~30K0.94×
30Missouri~5K0.94×
31North Dakota<1K0.94×
32Kansas~3K0.93×
33Delaware<1K0.93×
34South Dakota<1K0.92×
35North Carolina~9K0.91×
36West Virginia~1K0.89×
37Pennsylvania~10K0.88×
38Nebraska~2K0.88×
39Tennessee~6K0.86×
40Wisconsin~4K0.86×
41Arkansas~2K0.86×
42Louisiana~4K0.85×
43Oklahoma~3K0.85×
44Indiana~5K0.83×
45Kentucky~4K0.82×
46Mississippi~2K0.82×
47South Carolina~4K0.81×
48Alabama~4K0.81×
49Iowa~2K0.80×
50Ohio~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Lumix, United States
0.79×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lumix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lumix audience
#·InterestCategoryAffinity×
01EsriTechnology & Electronics78.60×
02TwilioTechnology & Electronics54.87×
03Porter AirlinesTravel & Leisure49.55×
04ZipcarCars & Mobility37.77×
05AsurionBusiness & Career36.34×
06Jeremy IronsMovies & TV33.66×
07GimbalTechnology & Electronics33.63×
08Paperless PostShopping30.91×
09Peter ThielBusiness & Career26.39×
10TeamViewerTechnology & Electronics25.79×
11FiverrBusiness & Career21.02×
12Vera FarmigaMovies & TV19.30×
13The UPS StoreShopping18.88×
14TrelloInternet & Social Media17.50×
15KeyBankBusiness & Career16.65×
16Single-lens reflex cameraTechnology & Electronics14.87×
17DocuSignTechnology & Electronics14.10×
18Global warmingPolitics & Society8.58×
19GEICOBusiness & Career6.25×
20Trader Joe'sShopping4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lumix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lumix audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.06×
SustainabilityBALANCE2.01×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lumix audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lumix's target market in United States?

Lumix's target market in United States covers an estimated 348,502 people, concentrated in California and New York.

02

What is the gender split and age of Lumix customers?

32.8% of the Lumix audience are female, 67.2% are male, with an average age of 40.3 years.

03

Which brands do Lumix fans like most?

Lumix fans show strongest brand affinity for The UPS Store (18.88×), Peter Thiel (26.39×), and Twilio (54.87×) over the country average.

04

Where do Lumix fans live in United States?

Lumix fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lumix fans also like?

Beyond Lumix itself, the audience over-indexes on Peter Thiel (26.39×), Twilio (54.87×), Asurion (36.34×), and Fiverr (21.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Lumix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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