Lyrics Audience in Germany
Lyrics has an estimated audience of 1,341,752 people in Germany. 50.3% are female, 49.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Israel, KLIX (AM), Circular economy, Keeper (password manager), Craiova.
The average Lyrics fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Israel, KLIX (AM), Circular economy, with strongest over-indexing on Israel (10.62× the country average). Demographically, the Lyrics audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Lyrics fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.1 |
| Estimated audience size | 1,341,752 |
Audience persona
The typical Lyrics fan in Germany is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 318,987 | 1.09× |
| Bayern | 203,147 | 0.94× |
| Hessen | 196,835 | 1.93× |
| Baden-Württemberg | 188,687 | 1.03× |
| Niedersachsen | 115,788 | 0.89× |
| Berlin | 89,371 | 1.49× |
| Sachsen | 75,104 | 1.14× |
| Rheinland-Pfalz | 60,089 | 0.89× |
| Schleswig-Holstein | 41,383 | 0.86× |
| Hamburg | 36,868 | 1.22× |
| Brandenburg | 31,487 | 0.76× |
| Sachsen-Anhalt | 27,324 | 0.79× |
| Thüringen | 25,601 | 0.75× |
| Mecklenburg-Vorpommern | 18,318 | 0.72× |
| Saarland | 12,379 | 0.75× |
| Bremen | 8,833 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.62× | Travel & Leisure |
| KLIX (AM) | 10.08× | Music & Radio |
| Circular economy | 11.13× | Business & Career |
| Keeper (password manager) | 7.22× | Technology & Electronics |
| Craiova | 12.13× | Travel & Leisure |
| Unique Gifts | 1.86× | Shopping |
| Mechanic | 2.88× | Cars & Mobility |
| Celtic mythology | 7.12× | Arts & Culture |
| Preacher (comics) | 8.61× | Literature |
| Corona (band) | 2.97× | Music & Radio |
| Birthday Gifts | 1.77× | Kids & Family |
| Neon Genesis Evangelion (manga) | 6.75× | Literature |
| Snow White (Fables) | 2.3× | Literature |
| Esra Erol | 5.57× | Movies & TV |
| Christmas Gift | 1.64× | Kids & Family |
| Stradivarius | 1.51× | Shopping |
| Turner & Hooch | 17.57× | Movies & TV |
| Wim Hof | 5.37× | Sports |
| Hormones: The Series | 6.85× | Movies & TV |
| Commercial mortgage | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.19 |
| Travelling | THRILL | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Mexico | 5.1% |
| Philippines | 4.4% |
See Lyrics audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lyrics have in Germany?
Lyrics has an estimated audience of 1,341,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lyrics fans?
50.3% of Lyrics fans are female, 49.7% are male, with an average age of 36.1 years.
Which brands do Lyrics fans like most?
Lyrics fans show strongest brand affinity for Israel (10.62×), KLIX (AM) (10.08×), and Circular economy (11.13×) over the country average.
Where do Lyrics fans live in Germany?
Lyrics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 318,987), Bayern (reach 203,147), and Hessen (reach 196,835). These three regions account for the largest share of the active audience.
What other brands do Lyrics fans also like?
Beyond Lyrics itself, the audience over-indexes on KLIX (AM) (10.08×), Circular economy (11.13×), Keeper (password manager) (7.22×), and Craiova (12.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lyrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.