Rascasse Audience Intelligence

Lyrics Audience in United States

A data profile of the people who buy, follow and care about Lyrics in United States — modelled from more than twelve digital signal sources. Lyrics has an estimated audience of 11,647,596 people in United States.

#2013among Topic in United States#213in Music & Radio

The average Lyrics fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Millie Bobby Brown, Improvisation, Skin care, with strongest over-indexing on Millie Bobby Brown (2.75× the country average).

Demographically, the Lyrics audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lyrics fan in United States is more female, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lyrics profile in United States.

Audience size
11.6M
in United States
Gender
55.4%♀
44.6% male
Age
37.9
average years
Country rank
#3071
Topic in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lyrics fans

55.4% are female, 44.6% are male, average age 37.9.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Lyrics audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.9
Estimated audience size11,647,596
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Lyrics audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4919%
50+21%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Lyrics audience comes from United States.

Worldwide audience distribution share by country for Lyrics
CountryShare
United States19.1%
Mexico5.1%
Philippines4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lyrics audience in United States is strongest.

Fig. 05

Top regions by affinity

Lyrics fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K1.38×
02Louisiana~200K1.36×
03Mississippi~100K1.35×
04Nevada~200K1.34×
05Kentucky~200K1.28×
06Arkansas~100K1.22×
07West Virginia~60K1.17×
08Tennessee~300K1.15×
09Oklahoma~100K1.15×
10Alabama~200K1.13×
11Colorado~200K1.10×
12Georgia~400K1.06×
13Missouri~200K1.06×
14Michigan~300K1.04×
15South Carolina~200K1.04×
16Oregon~100K1.04×
17New Mexico~60K1.03×
18Texas~1M1.02×
19Kansas~90K1.02×
20Florida~800K1.01×
21Ohio~400K1.00×
22South Dakota~30K1.00×
23Wyoming~20K1.00×
24California~1.5M0.98×
25Maryland~200K0.98×
26Alaska~20K0.98×
27North Carolina~300K0.97×
28New York~600K0.96×
29Hawaii~50K0.96×
30Washington~200K0.95×
31New Hampshire~40K0.95×
32Pennsylvania~400K0.94×
33Virginia~300K0.94×
34Arizona~200K0.94×
35Maine~40K0.94×
36Montana~30K0.93×
37Minnesota~200K0.92×
38Idaho~50K0.92×
39Iowa~90K0.91×
40Wisconsin~200K0.90×
41Illinois~300K0.88×
42Utah~90K0.88×
43New Jersey~300K0.87×
44Connecticut~100K0.87×
45Nebraska~50K0.87×
46Delaware~30K0.86×
47North Dakota~20K0.84×
48Massachusetts~200K0.80×
49Rhode Island~30K0.79×
50Washington, District of Columbia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Lyrics, United States
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lyrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lyrics audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature7.24×
02ImprovisationMusic & Radio4.91×
03Harry StylesMusic & Radio3.38×
04Web serverTechnology & Electronics3.19×
05Film scoreMusic & Radio2.90×
06Millie Bobby BrownMovies & TV2.75×
07Robert RedfordMovies & TV2.55×
08Folk musicMusic & Radio2.29×
09LivemusicMusic & Radio1.87×
10Eyelash extensionsBeauty & Wellness1.86×
11MindfulnessHealth1.85×
12Broadway theatreTravel & Leisure1.83×
13New York PostNews1.78×
14TicketmasterTravel & Leisure1.77×
15Makeup TutorialsBeauty & Wellness1.75×
16Taylor SwiftMusic & Radio1.70×
17Skin careBeauty & Wellness1.63×
18Spanish languagePolitics & Society1.62×
19RadioTechnology & Electronics1.58×
20Musical theatreMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lyrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lyrics audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
PatriotismCONSERVATISM1.34×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lyrics audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
IndividualismJOY0.91×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lyrics have in United States?

Lyrics has an estimated audience of 11,647,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lyrics fans?

55.4% of Lyrics fans are female, 44.6% are male, with an average age of 37.9 years.

03

Which brands do Lyrics fans like most?

Lyrics fans show strongest brand affinity for Millie Bobby Brown (2.75×), Improvisation (4.91×), and Skin care (1.63×) over the country average.

04

Where do Lyrics fans live in United States?

Lyrics fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lyrics fans also like?

Beyond Lyrics itself, the audience over-indexes on Improvisation (4.91×), Skin care (1.63×), Taylor Swift (1.7×), and Web server (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Lyrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lyrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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