Lyrics Audience in United States

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Lyrics has an estimated audience of 11,647,596 people in United States. 55.4% are female, 44.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Combat sport, Progressive rock, Birthday Gifts, Tierra Cali.

The average Lyrics fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Combat sport, Progressive rock, with strongest over-indexing on Nationality (2.89× the country average). Demographically, the Lyrics audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Lyrics fans

Demographic split for Lyrics audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.9
Estimated audience size11,647,596

Audience persona

The typical Lyrics fan in United States is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Lyrics in United States
RegionReachAffinity
California1,175,3440.92×
Texas1,075,2071.07×
Florida799,2741.01×
New York637,1070.98×
Pennsylvania378,1660.96×
Georgia374,0811.04×
Ohio371,8801.04×
Illinois349,2630.9×
North Carolina349,2291×
Michigan332,0691.09×
Indiana303,0971.42×
Virginia283,0901×
Tennessee276,9971.19×
New Jersey254,3000.86×
Washington235,8641.01×
Arizona224,3440.94×
Colorado212,0891.16×
Missouri207,0371.1×
Maryland200,7961×
Kentucky195,3301.34×
Massachusetts186,1140.81×
Alabama181,5241.12×
South Carolina179,5861.02×
Louisiana176,2351.17×
Wisconsin160,7870.92×
Minnesota160,7510.96×
Oklahoma156,3621.21×
Oregon151,7711.14×
Mississippi125,7421.31×
Arkansas124,0721.29×
Nevada104,6020.93×
Connecticut95,7560.82×
Kansas93,3201.02×
Iowa92,7620.97×
Utah89,5850.86×
West Virginia66,8791.23×
New Mexico61,3751.05×
Idaho52,0270.89×
Nebraska51,9150.89×
Hawaii45,7860.91×
New Hampshire43,2230.94×
Maine39,8220.95×
Montana30,1240.93×
Rhode Island28,3080.76×
South Dakota25,6170.95×
Delaware25,6050.8×
Washington, District of Columbia25,0710.72×
Alaska22,4180.9×
North Dakota19,2780.81×
Vermont16,6810.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lyrics audience
BrandAffinityCategory
Nationality2.89×Politics & Society
Combat sport2.13×Sports
Progressive rock2.05×Music & Radio
Birthday Gifts1.58×Kids & Family
Tierra Cali3.72×Travel & Leisure
Buying and Selling Real Estate2.7×Home & Garden
UK garage1.69×Music & Radio
Inland Empire (film)3.05×Movies & TV
EShakti3.09×Shopping
Nuts (film)1.67×Movies & TV
Voltron: Legendary Defender4.4×Movies & TV
Hebe1.75×Home & Garden
Buying a House1.83×Home & Garden
Consequence (rapper)1.59×Music & Radio
Lebanese cuisine1.87×Food & Beverages
Temple Grandin1.83×Literature
San Gil1.67×Travel & Leisure
Ken Griffey Jr.1.76×Sports
Tezz1.53×Movies & TV
Boystown6.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lyrics audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
TraditionCONSERVATISM1.36
MindfulnessBALANCE1.3
ExtroversionTHRILL1.18
SpiritualityBALANCE1.17
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Lyrics
CountryShare
United States19.4%
Mexico5.1%
Philippines4.4%

See Lyrics audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Lyrics have in United States?

Lyrics has an estimated audience of 11,647,596 people in United States, concentrated in California and Texas.

What is the gender split and age of Lyrics fans?

55.4% of Lyrics fans are female, 44.6% are male, with an average age of 37.9 years.

Which brands do Lyrics fans like most?

Lyrics fans show strongest brand affinity for Nationality (2.89×), Combat sport (2.13×), and Progressive rock (2.05×) over the country average.

Where do Lyrics fans live in United States?

Lyrics fans in United States are most concentrated in California (reach 1,175,344), Texas (reach 1,075,207), and Florida (reach 799,274). These three regions account for the largest share of the active audience.

What other brands do Lyrics fans also like?

Beyond Lyrics itself, the audience over-indexes on Combat sport (2.13×), Progressive rock (2.05×), Birthday Gifts (1.58×), and Tierra Cali (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lyrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.